Thai Airways Sets A New Standard For Airline Loyalty Programs With The Launch Of Ibs Software’s Iloyal Platform For Royal Orchid Plus

Published on October 28, 2025

Thai Airways International Public Company Limited has taken a important measurement toward modernizing its customer loyalty programme by selecting IBS Software’s iLoyal platform. This marks a cardinal infinitesimal successful nan airline’s integer translator journey, aligning pinch its committedness to connection a much personalized and connected acquisition for its Royal Orchid Plus members. As portion of its strategy to germinate pinch nan times, Thai Airways intends to amended customer engagement done a blase loyalty level that is future-ready and responsive to nan demands of modern travelers.

Thai Airways Paves nan Way for Digital Loyalty Transformation

In a awesome improvement for nan aviation industry, Thai Airways has collaborated pinch IBS Software, a world leader successful recreation exertion solutions, to digitally toggle shape its Royal Orchid Plus (ROP) loyalty program. The take of nan iLoyal platform will let Thai Airways to supply enhanced services for its members, offering a much personalized, connected, and rewarding acquisition crossed nan customer journey.

The iLoyal platform comes pinch precocious AI and data-driven capabilities, enabling nan hose to prosecute pinch members successful a targeted and effective way. Through this strategical partnership, Thai Airways is ensuring its loyalty programme remains relevant, efficient, and integrated pinch a wide scope of outer partners, extending benefits beyond accepted rewards programs.

With a attraction connected personalized experiences, customer engagement, and future-ready integer touchpoints, this collaboration highlights Thai Airways’ committedness to remaining astatine nan forefront of technological advancements successful nan hose industry. The caller level will besides let nan hose to create customized promotions and connection valuable opportunities for members to gain rewards, integrating services crossed banking, retail, hospitality, and manner sectors.

Key Features of nan iLoyal Platform and Digital Transformation

Key Benefits and Features of nan iLoyal Platform:

• Personalized Loyalty Program: Using AI and information analytics, iLoyal will present highly personalized experiences to members based connected their preferences and recreation history.
• Expanded Loyalty Opportunities: Beyond accepted rewards, nan level integrates pinch banking, retail, hospitality, and lifestyle sectors, creating caller avenues for members to gain points and rewards.
• Digital-First Experience: Thai Airways will connection seamless integer touchpoints passim nan full customer journey, enhancing personification acquisition some earlier and during travel.
• Targeted Promotions: The level will alteration Thai Airways to creation and present tailored promotions to prosecute members astatine various stages of their journey, ensuring maximum customer satisfaction.
• Future-Proof Technology: IBS Software’s iLoyal level supports early integrations and will continuously germinate to meet nan increasing needs of Thai Airways and its loyal customers.

The integration of iLoyal will empower Thai Airways to supply much intuitive, digital-first loyalty experiences that resonate pinch today’s tech-savvy travelers. The caller level will support nan airline’s semipermanent maturation by enhancing customer retention and expanding engagement, which are basal to building lasting customer relationships successful nan competitory hose industry.

Strengthening Loyalty done Digital Transformation

Thai Airways has agelong recognized nan worth of customer loyalty successful driving maturation and maintaining a competitory separator successful nan industry. By enhancing its Royal Orchid Plus program, Thai Airways is strategically positioning itself to meet nan evolving expectations of its customers. The preamble of iLoyal will reenforce nan airline’s extremity of improving customer satisfaction and engagement done nan seamless integration of integer devices and personalized services.

Kittiphong Sansomboon, Chief Commercial Officer of Thai Airways, emphasized that strengthening their loyalty programme is cardinal to nan airline’s semipermanent strategy. This finance represents a awesome milestone successful Thai Airways’ integer transformation, pinch nan purpose to heighten some personnel worth propositions and nan airline’s wide business growth. With a renewed attraction connected “Power of Plus”—focusing connected Plus Value Propositions, Plus Members, and Plus Revenue—the hose is committed to transforming Royal Orchid Plus into a much dynamic, data-driven, and rewarding programme for some existent and early members.

This translator comes astatine a clip erstwhile nan APAC region (Asia-Pacific) is seeing a increasing request for integer loyalty solutions that connection greater worth and personalization. With iLoyal, Thai Airways is prepared to meet these demands by delivering next-generation loyalty experiences that entreaty to a caller procreation of travelers who expect much from their loyalty programs.

The Impact connected Thai Airways and nan Airline Industry

Thai Airways, arsenic an iconic bearer successful nan APAC region, is starring nan measurement successful integer translator pinch IBS Software’s iLoyal platform. The platform’s unfastened architecture makes it highly adaptable, ensuring Thai Airways remains competitory successful nan evolving recreation and loyalty ecosystem. Moreover, nan integration pinch outer sectors specified arsenic unit and banking further enriches nan wide loyalty experience, making it much valuable for members and strengthening Thai Airways’ position arsenic a digital retailer successful nan hose industry.

This business exemplifies nan airline’s committedness to offering an exceptional customer experience while advancing digital solutions wrong nan recreation industry. The data-driven approach and AI-powered capabilities of nan iLoyal level let for much precise targeting, starring to much effective promotions and accrued customer retention.

In a competitory market, nan expertise to connection a seamless, personalized, and multi-sector loyalty acquisition is progressively becoming a important advantage. With iLoyal, Thai Airways is poised to expand its personnel base, heighten customer relationships, and create sustainable maturation done innovative loyalty solutions.

IBS Software’s Role successful Airline Loyalty Transformation

IBS Software is simply a recognized leader successful providing SaaS solutions for nan recreation industry, pinch a heavy knowing of nan aviation, hospitality, and tourism sectors. The institution has supported immoderate of nan world’s astir iconic airlines successful enhancing their loyalty programs and driving integer transformation. IBS Software’s level is designed to beryllium flexible, scalable, and capable to merge seamlessly pinch different industry partners, offering airlines for illustration Thai Airways a broad solution to meet their customers’ evolving needs.

The preamble of iLoyal is conscionable 1 illustration of really IBS Software is helping airlines and recreation companies clasp nan integer age. As nan world leader successful loyalty solutions, IBS Software is continuously innovating and adapting its platforms to guarantee nan recreation manufacture tin meet nan demands of modern consumers.

Looking Ahead: Thai Airways’ Digital Future

Thai Airways’ integer translator is acold from over. The implementation of iLoyal is portion of a broader strategical scheme to heighten nan airline’s wide customer acquisition and thrust semipermanent business growth. By investing successful advanced technology and aligning itself pinch digital-first solutions, Thai Airways is preparing for nan early of aerial travel.

In nan coming years, nan hose expects to expand its customer base, enhance personnel engagement, and improve loyalty retention. The digital-first attack will thief Thai Airways present connected its committedness to offering travelers a seamless, integrated, and rewarding acquisition from booking to post-flight services.

Conclusion: Thai Airways’ Commitment to Innovation and Customer Satisfaction

Thai Airways’ determination to clasp IBS Software’s iLoyal platform is simply a clear denotation of nan airline’s dedication to enhancing its loyalty programme and offering a modern, customer-centric experience. This integer translator will alteration Thai Airways to present much personalized services and rewards, ensuring its Royal Orchid Plus members proceed to person exceptional value.

As loyalty expectations evolve, Thai Airways is mounting nan modular for digital-first loyalty programs successful nan aviation industry, helping to style nan early of airline loyalty successful nan APAC region and beyond.