Thai Airways Partners With Ibs Software To Unveil A New Era For Royal Orchid Plus, Delivering Personalized And Seamless Loyalty Experiences Through Iloyal Platform

Published on October 28, 2025

In a bold measurement towards digitizing its customer engagement approach, Thai Airways International Public Company Limited has chosen IBS Software’s iLoyal level to digitalize and revamp nan airline’s Royal Orchid Plus (ROP) loyalty program. This business is simply a milestone for Thai Airways successful providing its customers pinch a much personalized, uninterrupted, and rewarding acquisition utilizing cutting-edge exertion to supply value-added experiences to its loyal members.

The halfway of nan translator is nan implementation of nan iLoyal platform, a state-of-the-art solution by IBS Software, a world leader successful offering SaaS (Software arsenic a Service) solutions specifically for nan recreation and aviation sector. The iLoyal level is intended to reconfigure nan Royal Orchid Plus programme, nan airline’s flagship loyalty initiative. It will bring much personalized and integrated experiences for ROP members, making judge they get consistent, real-time relationship crossed each integer touchpoints on their recreation journey.

A Future-Ready Loyalty Foundation

The collaboration pinch IBS Software brings a much-needed boost to Thai Airways’ loyalty programme, enabling it to enactment up of manufacture trends and customer expectations. The iLoyal platform’s expertise to present a future-ready instauration intends that Thai Airways tin continuously innovate and upgrade nan Royal Orchid Plus programme without being restricted by outdated systems. This ensures that ROP members bask an improved and evolving experience, gathering nan ever-growing demands of today’s digital-first travelers.

“Thai Airways understands nan powerfulness of loyalty successful driving meaningful customer relationships,” said Marcus Puffer, Head of Loyalty Solutions, IBS Software. “With iLoyal, we will thief future-proof Royal Orchid Plus, enabling Thai Airways to present nan digital-first experiences today’s travellers expect.”

“As loyalty expectations germinate crossed nan APAC region, Thai Airways’ action of IBS Software reflects our committedness to helping airlines toggle shape into integer retailers,” added Gautam Shekar, APAC Region Head, IBS Software, “Thai Airways is an iconic carrier, and we are proud to support their travel of innovation.”

One of nan cardinal features of nan iLoyal level is its expertise to merge seamlessly pinch Thai Airways’ existing integer ecosystem, creating a soft and cohesive acquisition for its members. Whether a traveler is booking flights, earning miles, aliases redeeming rewards, nan level ensures that nan acquisition is smooth, intuitive, and personalized. Additionally, nan strategy allows Thai Airways to leverage precocious analytics to amended understand customer preferences, starring to much tailored offerings and targeted promotions that entreaty to individual tastes.

Enhanced Member Engagement

With its AI-powered capabilities and data-driven insights, nan iLoyal level helps Thai Airways accelerate personnel engagement crossed nan full customer lifecycle. By capturing elaborate customer information astatine various touchpoints, nan level enables Thai Airways to creation highly targeted, personalized campaigns that resonate pinch different segments of its customer base. This level of personalization is important successful today’s competitory hose industry, wherever loyalty programmes request to spell beyond conscionable offering miles to create deeper connections pinch customers.

Through nan platform, Thai Airways tin besides connection much applicable and engaging promotions to ROP members. Whether it’s offering discounts connected flights, typical offers pinch partner brands, aliases exclusive entree to luxury services, nan iLoyal level makes it imaginable to create personalized experiences that build stronger loyalty and thrust repetition business.

Beyond accepted loyalty schemes, nan level opens up caller opportunities for Thai Airways to innovate pinch non-traditional rewards. By tapping into caller areas specified arsenic retail, lifestyle, hospitality, and banking, Thai Airways tin grow its loyalty programme offerings acold beyond flight-related perks. This description will heighten nan wide worth of nan Royal Orchid Plus programme, providing members pinch a broader array of rewards that are much applicable to their lifestyles.

Integration pinch Partners Across Industries

The iLoyal platform’s unfastened architecture is 1 of its astir powerful features, enabling Thai Airways to easy merge pinch a divers scope of partners successful industries specified arsenic banking, retail, hospitality, and lifestyle. This opens up breathtaking caller possibilities for nan Royal Orchid Plus programme, creating opportunities for members to gain and redeem loyalty points not only done flights but besides by engaging pinch outer partners.

For example, a ROP personnel could gain points for booking edifice stays, shopping pinch unit partners, aliases moreover eating astatine prime restaurants. This integration not only adds much worth to nan loyalty programme but besides strengthens Thai Airways’ relationships pinch outer partners, creating a web of businesses that activity together to heighten nan wide recreation and manner acquisition for members.

Moreover, nan unfastened architecture supports seamless integration of third-party services and tools, allowing Thai Airways to accommodate to caller technologies and manufacture developments quickly. This elasticity ensures that nan hose tin proceed to innovate and support nan Royal Orchid Plus programme applicable for years to come.

Transforming Customer Experience pinch AI and Data

The early of loyalty programmes is driven by data, and nan iLoyal level capitalizes connected this by utilizing artificial intelligence (AI) to deduce actionable insights from immense amounts of customer data. This data-driven attack allows Thai Airways to understand customer behavior, expect needs, and create personalized experiences that spell beyond accepted loyalty offerings.

With AI, nan iLoyal level enables Thai Airways to creation promotions that are much apt to resonate pinch individual members. By analyzing humanities behaviour and real-time data, nan strategy tin connection targeted promotions that thrust engagement and promote customer retention. For instance, if a personnel often travels to a peculiar destination, nan strategy mightiness connection them exclusive discounts aliases typical perks related to that route, expanding nan likelihood of repetition bookings.

Kittiphong Sansomboon, Chief Commercial Officer, Thai Airways said “Strengthening our loyalty programme is simply a cardinal priority. This finance marks a important milestone successful our integer translator journey, focusing connected nan programme’s “Power of Plus” – Plus Value Propositions, Plus Members, and Plus Revenue – to toggle shape Royal Orchid Plus to beryllium future-ready and to proceed supporting THAI’s business growth”

The implementation of IBS Software’s iLoyal level reinforces nan company’s activity successful hose loyalty solutions crossed nan APAC region and reflects Thai Airways’ strategical attraction connected integer translator to present next-generation customer experiences.”

Looking Ahead

By adopting IBS Software’s iLoyal platform, Thai Airways is mounting nan shape for a modern, data-driven loyalty programme that will thief nan hose amended prosecute its customers, summation marque loyalty, and thrust gross growth. This business represents a important leap guardant successful nan airline’s efforts to heighten nan Royal Orchid Plus programme, offering a much personalized, connected, and rewarding acquisition for members.

As nan hose manufacture continues to germinate and customer expectations proceed to rise, Thai Airways’ attraction connected integer translator pinch nan thief of IBS Software ensures that it remains astatine nan forefront of innovation. The early of loyalty programmes is astir creating deeper connections pinch customers, and pinch nan motorboat of nan iLoyal platform, Thai Airways is poised to connection a next-level loyalty acquisition that keeps customers coming backmost for more.

Conclusion

Thai Airways’ determination to instrumentality IBS Software’s iLoyal level is simply a strategical move that will redefine nan Royal Orchid Plus programme. With personalized experiences, precocious AI capabilities, and seamless integration pinch partners successful various industries, Thai Airways is creating a loyalty programme that is genuinely future-ready. This translator promises to supply Royal Orchid Plus members pinch much value, greater engagement, and a much rewarding recreation experience. As nan hose moves forward, nan iLoyal level will service arsenic nan cornerstone of its customer loyalty strategy, helping Thai Airways enactment competitory successful an progressively integer world.