Tbilisi, Batumi, And Georgia: Top Contenders For Europe’s Most Desirable Tourist Destination

Published on September 4, 2025

Georgia, known for its stunning landscapes, rich | history, and unsocial culture, has been nominated for nan prestigious title of Europe’s Most Desirable Tourist Destination by Wanderlust, nan UK-based recreation publication. This breathtaking information highlights nan country’s increasing fame connected nan world tourism stage, pinch cities for illustration Tbilisi and Batumi besides successful nan moving for nan title of Europe’s Most Desirable City. The awards, which are wished by votes from Wanderlust readers, showcase nan astir charismatic and culturally enriching destinations crossed nan globe.

Georgia’s Growing Appeal successful Global Tourism

In caller years, Georgia has go 1 of nan astir sought-after recreation destinations successful Europe, offering an eclectic operation of ancient traditions, breathtaking earthy landscapes, and an progressively vibrant modern culture. From nan towering peaks of nan Caucasus Mountains to nan lukewarm Black Sea coastline, Georgia’s divers environments entreaty to each types of travelers, whether they are escapade seekers, history buffs, aliases those simply looking to research a destination pinch a rich | heritage.

Tbilisi, Georgia’s capital, is celebrated for its charming aged town, nestled among rolling hills and known for its ancient architecture and thriving arts scene. Batumi, connected nan different hand, is celebrated for its stunning Black Sea coastline, modern developments, and taste diversity. Both cities person been nominated successful nan Most Desirable City category, and nan country’s candidacy successful nan Most Desirable Country class highlights nan increasing world nickname of Georgia’s tourism sector.

Wanderlust Reader Travel Awards: Celebrating Global Travel Excellence

The Wanderlust Reader Travel Awards is an yearly arena wherever travelers from astir nan world ballot for their favourite destinations, cities, and experiences. Founded successful nan UK, Wanderlust mag has a important power connected nan recreation community, pinch a circulation of astir 138,000 copies and complete 1.6 cardinal monthly visitors to its website. Readers are invited to formed their votes successful a scope of categories, including culture, adventure, gastronomy, sustainable travel, and wildlife.

The voting process for nan 2025 awards officially began, pinch Georgia, Tbilisi, and Batumi competing against renowned destinations for illustration Athens, Berlin, Dublin, Prague, and Vienna. Voting will stay unfastened until October 17, pinch nan winners announced during nan awards ceremonial connected November 5, 2025, astatine nan National Gallery successful London. This year’s arena promises to bring attraction to not only established destinations but besides up-and-coming locations for illustration Georgia, which has steadily gained nickname for its unsocial blend of history, culture, and modernity.

The Economic Impact of nan Nomination

Georgia’s inclusion successful nan Most Desirable Country class and nan nominations of Tbilisi and Batumi successful nan Most Desirable City class are expected to person a important effect connected nan country’s tourism sector. As a consequence of nan increasing world liking successful Georgia, nan state has seen an summation successful tourer arrivals complete caller years. According to nan National Tourism Administration, tourism accounted for 7.5% of Georgia’s GDP successful 2024, and nan information is apt to substance further maturation successful this sector.

For businesses successful Georgia, this world nickname offers an fantabulous opportunity to pull much world visitors. Hotels, restaurants, and section artisans guidelines to use from an influx of visitors drawn to Georgia’s rich | taste experiences. Additionally, airlines and recreation agencies whitethorn spot accrued bookings arsenic travelers flock to acquisition nan charm of Georgia’s cities and landscapes.

For tourists, Georgia offers a divers scope of experiences. History enthusiasts tin sojourn ancient fortresses and churches, while quality lovers tin research hiking trails successful nan Caucasus Mountains aliases relax connected nan beaches of Batumi. Wine lovers tin circuit nan vineyards of Kakheti, nan birthplace of winemaking, while foodies will bask nan flavors of accepted Georgian dishes, including khachapuri (cheese-filled bread) and khorovats (grilled meat).

How Tourists Can Experience nan Best of Georgia

While voting continues for nan Wanderlust Reader Travel Awards, Georgia’s charm is already being felt by visitors from astir nan world. Here are immoderate basal tips for travelers readying a travel to this captivating destination:

1. Explore Tbilisi’s Old Town: Wander nan cobbled streets of Tbilisi’s Old Town, wherever ancient churches and buildings blend pinch vibrant cafes and thoroughfare art. Visit nan Narikala Fortress for panoramic views of nan city.
2. Relax successful Batumi: Batumi offers a blend of modernity and nature. Take a stroll on nan Black Sea promenade aliases sojourn nan Batumi Botanical Garden for stunning coastal views and divers works species.
3. Hike nan Caucasus Mountains: For outdoor enthusiasts, hiking successful nan Caucasus Mountains provides opportunities for escapade and breathtaking views. The region is location to divers wildlife, alpine meadows, and melodramatic landscapes.
4. Visit nan Wine Region of Kakheti: Georgia is known arsenic nan birthplace of wine. Kakheti is nan bosom of nan country’s winemaking industry, offering visitors nan chance to circuit vineyards, sensation section wines, and study astir accepted winemaking methods.
5. Discover Georgian Cuisine: Georgian nutrient is simply a feast for nan senses. Don’t miss retired connected section dishes specified arsenic khachapuri, khorovats, and nan celebrated Svanetian salt. Try a accepted Georgian feast (supra) to acquisition nan civilization of hospitality.
6. Experience Local Culture and History: Visit humanities sites for illustration nan UNESCO-listed Gelati Monastery aliases nan ancient metropolis of Uplistsikhe, which dates backmost to nan early Iron Age.

Key Points to Remember

• Georgia is competing for nan title of Europe’s Most Desirable Tourist Destination successful nan 2025 Wanderlust Reader Travel Awards.
• Tbilisi and Batumi are nominated for nan title of Europe’s Most Desirable City.
• Voting is unfastened until October 17, and nan winners will beryllium announced connected November 5, 2025.
• Georgia’s tourism manufacture is experiencing growth, pinch important economical impacts expected from accrued world attention.
• Top attractions successful Georgia see Tbilisi’s Old Town, Batumi’s beaches, nan Caucasus Mountains, Kakheti’s vino region, and unsocial Georgian cuisine.

Conclusion: Georgia’s Growing Reputation arsenic a Must-Visit Destination

Georgia’s information for Europe’s Most Desirable Tourist Destination is simply a important measurement successful nan country’s emergence arsenic a apical recreation destination. As much travelers observe nan magic of Tbilisi, Batumi, and nan stunning landscapes of Georgia, nan state is group to proceed its upward trajectory successful world tourism. Whether you’re seeking history, adventure, aliases culinary delights, Georgia offers an unforgettable acquisition that blends rich | taste practice pinch modern appeal. With voting for nan Wanderlust Reader Travel Awards now underway, it’s clear that nan world is starting to return announcement of this unthinkable destination.