Taiwan Unveils 2025 Tourism Campaign Featuring Kyuhyun As Ambassador To Boost South Korean Travel Interest

Published on September 26, 2025

In Seoul, South Korea, Taiwan’s Ministry of Transportation and Tourism (MTT) launched a caller trading campaign, launching their “2025 New TVC Premiere” campaign. The vocalist and erstwhile personnel of Super Junior, Kyuhyun, is nan ambassador for nan campaign, which intends to beforehand Taiwan’s thriving tourism industry. This year’s run theme, “See You Again Taiwan!” intends to fortify ties pinch South Korean visitors and promote them to observe nan wealthiness of emotional, natural, and taste experiences Taiwan has to offer.

By extending its collaboration pinch Kyuhyun, who has emerged arsenic a salient spokesperson for Taiwanese recreation successful Korea, nan Ministry has efficaciously expanded connected nan run from nan erstwhile year. As ambassador, Kyuhyun introduces audiences to Taiwan’s wide assortment of attractions successful summation to sharing his ain recreation experiences there. This programme is simply a reflection of Taiwan’s continuous attempts to item its allure done a scope of experiences, from thrilling adventures to delectable culinary customs.

Kyuhyun’s Role arsenic Tourism Ambassador

The run marks Kyuhyun’s 2nd consecutive twelvemonth arsenic Taiwan’s tourism ambassador. His heavy relationship pinch Taiwan is evident arsenic he recalls his memorable visits to nan island, including a thrust connected nan Arisan Forest Train and a peculiarly nostalgic repast of cookware udon successful Tainan, which he describes arsenic a “life hangover food.” The ambassador’s fondness for Taiwan adds a individual touch to nan promotional campaign, making it much relatable to imaginable visitors.

Kyuhyun’s engagement is portion of a larger strategy by Taiwan’s Ministry of Transportation to entreaty to nan South Korean marketplace by highlighting nan affectional facet of travel. His domiciled intends to foster a deeper relationship pinch visitors by showcasing Taiwan arsenic not only a recreation destination but besides a spot that offers memorable, life-enriching experiences. By creating a communicative wherever Kyuhyun, arsenic a friend, is invited to Taiwan by a local, nan run taps into nan conception of section friendships and shared journeys.

Four New Promotional Videos Highlighting Taiwan’s Tourism

The Ministry of Transportation and Tourism has created 4 caller promotional videos aimed astatine Korean tourists, each showcasing a chopped facet of Taiwan’s charm. These videos item various experiences crossed nan island, reflecting nan diverseness of what Taiwan has to offer:

1. Night Run successful Taipei: The first video captures nan excitement of a nighttime tally done Taipei, allowing viewers to spot nan metropolis from a unsocial and energetic perspective. Taipei’s bustling nighttime markets, vibrant streets, and stunning skyline supply nan cleanable backdrop for an evening jog.
2. Surfing and Hot Springs successful Northern Taiwan: The 2nd video focuses connected Taiwan’s bluish coastline, celebrated for its surfing spots and earthy basking springs. The blend of escapade and relaxation makes this area a celebrated destination for those seeking some thrills and serenity.
3. Traditional Breakfast successful Southern Taiwan: Southern Taiwan’s rich | taste practice and culinary delights are showcased done a accepted Taiwanese breakfast. The video highlights nan island’s gastronomy, showcasing section flavors and delicacies that person been passed down done generations.
4. Forest Train and Tea Field successful Mt. Ari: The 4th video takes viewers connected a scenic travel done nan mountainous region of Mt. Ari. The Forest Train thrust offers a glimpse into Taiwan’s lush landscapes, while nan beverage fields showcase nan island’s celebrated beverage culture, 1 of its cardinal exports.

These videos purpose to stress nan affectional recreation aspect, pinch Taiwan portrayed not conscionable arsenic a destination but arsenic a spot for individual connections and unforgettable moments. The conception of a “friend’s invitation,” pinch a section Taiwanese resident showing Kyuhyun nan hidden gems of nan island, invites viewers to ideate themselves connected a akin journey, creating a individual enslaved pinch nan destination.

Exciting New Pop-Up Store successful Seoul

As portion of nan campaign, a pop-up shop will unfastened successful Seoul’s trendy Seongsu-dong territory successful precocious October. This shop will harvester Taiwan’s accepted beverage civilization pinch modern sensibilities, offering visitors a chance to acquisition nan country’s rich | taste practice successful a modern setting. The pop-up shop will characteristic a blend of interactive exhibits, tea-tasting sessions, and taste demonstrations, providing a unsocial opportunity for Koreans to prosecute pinch Taiwan’s traditions.

The store’s motorboat is particularly timely, arsenic Taiwan’s beverage civilization is integral to nan country’s identity, and nan pop-up shop intends to foster a deeper appreciation for this facet of Taiwanese culture. In summation to tea, nan shop will besides showcase different elements of Taiwan’s heritage, further enhancing its domiciled arsenic a taste span betwixt Taiwan and South Korea.

Continued Promotions and Events successful South Korea

In summation to nan pop-up store, nan Ministry of Transportation and Tourism has planned various promotional activities to prosecute Korean audiences. These see Taiwan’s celebrated beef noodle cooking classes, whisky events, and marine tourism promotions, each aimed astatine showcasing Taiwan’s divers tourism offerings. These activities supply immersive experiences for Korean visitors to research Taiwanese cuisine, beverages, and coastal adventures, further solidifying nan island’s spot arsenic a apical destination for culinary tourism.

The campaign’s strategical attraction connected interactive events and taste engagement is designed to time off a lasting belief connected imaginable visitors, encouraging them to see Taiwan not only arsenic a picnic spot but arsenic a spot to acquisition authentic and meaningful connections.

Taiwan’s Tourism Appeal for 2025

With Kyuhyun serving arsenic ambassador, Taiwan’s 2025 tourism run emphasises nan affectional and taste entreaty of nan federation to South Korean tourists. Taiwan wants to solidify its opinionated arsenic a must-visit location for travellers looking for a blend of adventure, culture, and relationship done a number of engaging films, interactive events, and nan opening of a pop-up shop. Through nan integration of location narratives, taste traditions, and nan allure of Taiwan’s scenic landscapes, nan run intends to enthral visitors and cultivate a much profound knowing of Taiwan’s abundant and varied offerings.

Initiatives for illustration these show Taiwan’s dedication to sustainable tourism that is some emotionally and culturally satisfying arsenic nan land develops and promotes its tourism industry. Taiwan will proceed to beryllium a celebrated destination for Korean visitors successful nan years to come, whether it is because of its stunning scenery, friends residents, aliases life-changing experiences.