Published on September 14, 2025
Taiwan continues to radiance arsenic a starring leisure destination successful Asia, attracting travelers from Brunei and beyond acknowledgment to its unsocial operation of earthy beauty, rich | taste heritage, and world-class tourism services. The island’s divers attractions—from nan scenic Alishan Forest Railway and Kaohsiung’s coastal landscapes to nan historical sites of Kinmen—offer thing for each type of traveler, while initiatives for illustration nan “Salam Taiwan” run make it a welcoming, Muslim-friendly destination pinch legal dining, dream facilities, and tailored recreation experiences. Convenient recreation arrangements, including visa exemptions for Bruneians until 2026, on pinch nan emergence of free independent travel, immersive tours, and eco-conscious experiences, further heighten its appeal. Coupled pinch world nickname successful world rankings and a increasing influx of tourists, Taiwan’s strategical attraction connected inclusivity, sustainability, and personalized tourism continues to cement its estimation arsenic a must-visit leisure hub successful Asia.
Taiwan has agelong been an charismatic taste destination, and nan country’s tourism initiatives purpose to found it arsenic nan apical prime for Bruneians seeking overseas travel. More than conscionable a tourer spot, Taiwan strives to beryllium a taste span that strengthens people-to-people connections. This imagination is underscored successful nan messages shared during nan Sabre Brunei Travel Fair 2025, held astatine Bridex Hall, wherever nan Taiwan Tourism Administration KL agency emphasized its committedness to this mission.
A cardinal attraction of nan Taiwan Tourism Administration’s caller efforts is nan “Salam Taiwan” campaign, designed to shake hands Bruneians pinch a lukewarm ‘Salam’ and present Taiwan arsenic a welcoming, Muslim-friendly destination. This inaugural is portion of Taiwan’s broader nonsubjective of establishing itself arsenic a halal-friendly hub, enhancing its accommodation and services to guarantee that Muslim travelers person a comfortable and enriching experience. The promotion intends to make Taiwan a destination wherever visitors consciousness astatine home, nary matter their taste aliases belief background.
A item of nan run is nan invitation for Bruneians to see Taiwan for their adjacent holiday. To make this easier, nan Taiwan Tourism Administration is offering visa exemptions to Bruneian travelers until July 31, 2026. These efforts are not only meant to boost tourism but besides to foster deeper taste exchanges betwixt Taiwan and Brunei, offering travelers a chance to acquisition Taiwan’s rich | heritage, beautiful landscapes, and welcoming environment.
As portion of nan campaign, Taiwan is besides showcasing its divers scope of attractions, emphasizing its Muslim-friendly situation and eco-tourism initiatives. Notable highlights see nan Alishan Forest Railway successful Chiayi, nan breathtaking earthy beauty of Kaohsiung, and nan taste practice of Kinmen. These destinations supply a serene and culturally rich | experience, which resonates pinch nan increasing liking successful eco-friendly and sustainable travel. Bruneian visitors are invited to acquisition nan unsocial blend of nature, culture, and history that Taiwan offers, making it an charismatic prime for a wide scope of travelers.
In 2024, nan Taiwan Tourism Administration KL agency recorded 3,735 tourer arrivals from Brunei, marking a notable summation compared to nan erstwhile year. This fig represents a 4.59% rise, pinch 82% of Bruneian visitors visiting Taiwan for leisure and vacation purposes. This affirmative maturation underscores nan expanding fame of Taiwan arsenic a recreation destination for Bruneians.
Recent trends propose that younger Muslim travelers are peculiarly drawn to destinations that connection a complete, well-rounded experience. From shopping and nutrient to outdoor activities, taxable parks, and scenic views, Taiwan has go a destination that meets nan needs and desires of this demographic. Taiwan’s increasing estimation arsenic a Muslim-friendly destination, mixed pinch its wide array of attractions, makes it an perfect prime for this marketplace segment.
Over nan past fewer years, Taiwan has made important strides successful creating a welcoming situation for Muslim travelers. Efforts see offering legal food, obtaining legal certifications, and ensuring nan readiness of dream accommodation passim nan country. The Salam Taiwan run has been instrumental successful these achievements, helping to build Taiwan’s image arsenic a starring Muslim-friendly recreation destination successful Asia.
In nickname of these efforts, Taiwan has gained world acclaim. According to nan Mastercard-Crescent Rating Global Muslim Travel Index (GMTI) 2025, Taiwan ranks 4th among non-OIC (Organization of Islamic Cooperation) destinations. This ranking reflects nan world nickname of Taiwan’s efforts to supply a safe, diverse, and inclusive situation for Muslim travelers.
Taiwan’s occurrence successful nan tourism manufacture is besides evident successful its nickname from starring recreation publications. In May of this year, Taiwan was named nan ‘Best Leisure Destination successful Asia’ by Global Traveller mag (USA). Additionally, Time Out, a well-known UK-based taste authority, classed Taiwan 4th connected its database of ‘Best Places to Visit successful Asia 2025.’ These accolades reaffirm Taiwan’s enduring entreaty arsenic a top-tier recreation destination.
The request for personalized and immersive recreation experiences is connected nan rise, pinch much travelers seeking free independent recreation (FIT) options, themed tours, and in-depth taste experiences. As a consequence to this increasing trend, Taiwan is offering personalized services and a scope of customized experiences that cater to nan unsocial preferences of modern travelers. To further heighten nan recreation experience, Taiwan Tourism is besides offering free SIM cards for visitors who acquisition tickets to Taiwan astatine nan recreation fair. Additionally, travelers who acquisition circuit packages are eligible for a foldable recreation bag, adding a touch of convenience and practicality to their travels.
With an ever-expanding array of experiences and a committedness to gathering nan needs of each visitors, Taiwan continues to solidify its estimation arsenic a premier leisure destination, attracting visitors from each complete nan world, including Brunei.