Switzerland’s Hero Acquires Brazil Snack Company Super Saude

Credit: @pinatisnacks / Instagram

Switzerland’s Hero Group has added to its business successful Brazil pinch nan acquisition of a mostly liking successful section snack institution Super Saude Nutricional.

Founded successful 2013, Super Saude Nutricional markets much than 30 snack products nether nan Pinati brand.

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CEO Waldemiro Pinati will enactment connected arsenic nan CEO of Super Saude Nutricional and arsenic a number shareholder of nan company.

Financial position were not disclosed.

Hero Group CEO Christian Schierbaum said: “This acquisition continues our strategy to grow our snack business and participate regions pinch precocious snack penetration.”

Super Saude Nutricional’s products see macromolecule bars, crisps and a scope of chocolate-covered snacks.

The company, based successful Campo Largo, has a beingness successful nan north-east, south-east and southbound of Brazil.

Hero already has a beingness successful Brazil, wherever it markets jams and spreads nether its namesake and Queensberry brands. The institution has a mill successful Itatiba successful south-eastern Brazil, employing 170 people.  

“From this acquisition, we will beryllium coming successful a caller business beforehand that grows each year, successful afloat statement pinch nan world strategy of nan Hero group,” Cristiano de Moraes, nan CEO of Hero’s business successful Brazil, added.

“It is, therefore, an important measurement for america to grow our beingness and competitiveness successful nan nationalist market.” 

Schierbaum was promoted from nan position of Hero main business serviceman to CEO successful April, succeeding Rob Versloot, who stepped down aft complete 12 years astatine nan helm.

Last year, Hero, nan proprietor of brands specified arsenic Schwartau, Semper and Freche Freunde expanded its footprint successful nan UK by acquiring section business Deliciously Ella.