Swiss International Air Lines Unveils New Safety Video That Blends Real People, Stunning Swiss Landscapes, And Emotional Storytelling To Engage And Inform Passengers

Published on September 23, 2025

Swiss International Air Lines (SWISS) will beryllium changing nan measurement flying is knowledgeable pinch nan motorboat of a brand-new information video. Stepping distant from nan accepted animation characters, nan hose is adopting a much individual and evocative reside by substituting nan animations pinch quality beings reference retired important information information. The video will beryllium placed against Switzerland’s breathtaking scenery, pinch a compelling and genuine acquisition highlighting Swiss culture, charm, and emotion of being adjacent to passengers. SWISS intends to debut this caller information video connected its first Airbus A350 aircraft, representing a important milestone successful nan airline’s in-flight experience.

A Unique Blend of Safety and Emotion

The innovative information video from SWISS is not conscionable a functional instrumentality to pass passengers; it’s an experience. The hose has seamlessly integrated important formation information instructions pinch Swiss civilization and emotion, making it not only informative but besides visually compelling. The video takes passengers connected a travel done nan picturesque Swiss countryside, introducing them to breathtaking upland views, rolling landscapes, and nan vibrant cityscapes of Zurich and Geneva, which service arsenic nan hubs of SWISS operations.

By weaving information instructions into a real-life communicative of a young female walking location to Switzerland, SWISS has created an affectional relationship pinch passengers. The female reflects connected her past travels done Switzerland, from hikes successful nan majestic Alps to scenic roadworthy trips done magical landscapes, mounting nan shape for a unsocial communicative that frames information instructions wrong a individual journey. The acquisition is designed to seizure passengers’ attention, ensuring that nan information messages are memorable and easy to retain.

The determination to switch nan erstwhile animated information video, which had been successful usage for much than a decade, is simply a strategical move to modernize nan information briefings and align them much intimately pinch nan airline’s wide marque values. SWISS intends to link pinch its passengers not only connected a applicable level but besides connected an affectional one, reinforcing a consciousness of Swiss personality and hospitality.

Safety connected committee is ever paramount astatine SWISS. “We want our passengers to not conscionable spot and perceive our inflight information instructions,” explains Chief Operating Officer Oliver Buchhofer. “We want to guarantee that they really understand them, too, and tin callback them should they request to. Whether we’re telling them really to usage their spot belt, erstwhile to stow their physics devices, wherever nan emergency exits are located aliases really to put connected nan life vest aliases nan oxygen mask, we want to convey each this cardinal accusation clearly, understandably and arsenic impactfully arsenic possible. And our caller video’s real-life scenes that entreaty powerfully to nan emotions will really thief america do so.”

Engaging, Clear, and Effective Communication

A cardinal facet of nan caller information video is its attraction connected clarity and simplicity. SWISS understands that in-flight information instructions must beryllium easy understood by passengers from different backgrounds, and nan hose has gone to awesome lengths to guarantee this. The video includes clear ocular immunodeficiency specified arsenic original graphics, icons, and craft safety-on-board cards that complement nan spoken instructions, reinforcing nan messages visually for greater retention.

The information procedures, specified arsenic nan usage of seatbelts, oxygen masks, and life jackets, are demonstrated by uniformed compartment personnel, adding a touch of professionalism and authenticity to nan video. These demonstrations thief passengers understand precisely what they request to do successful lawsuit of an emergency, ensuring that everyone is prepared and informed passim nan flight. By presenting nan accusation successful a much approachable and engaging manner, SWISS is improving nan wide rider experience, making it much enjoyable and little transactional.

Timeless and Flexible Design

Another standout characteristic of nan caller information video is its timeless design. SWISS has ensured that nan video will stay applicable for galore years to come. The video is designed pinch a modular structure, which allows for easy updates arsenic needed. This intends that changes to information protocols aliases caller features successful SWISS’s fleet tin beryllium incorporated seamlessly into nan video without nan request for a complete overhaul.

Additionally, nan video is compatible pinch each of SWISS’s craft types, pinch tailored graphics and information instructions that set to nan circumstantial requirements of each aircraft. This elasticity ensures that nan information video tin beryllium utilized universally crossed nan airline’s long-haul and short-haul fleet, enhancing its practicality and easiness of implementation.

The Premiere Aboard nan Airbus A350

The caller SWISS information video will beryllium making its debut aboard nan airline’s first Airbus A350, during nan aircraft’s transportation formation from Toulouse to Zurich successful early October. The Airbus A350 is SWISS’s newest and astir precocious long-haul aircraft, and its inclusion successful nan premiere of nan caller information video is symbolic of nan airline’s committedness to offering a modern, forward-thinking recreation experience.

Following its debut connected nan Airbus A350, nan caller information video will beryllium gradually rolled retired crossed nan full SWISS fleet, including some long-haul and short-haul aircraft. This process is expected to beryllium completed complete nan coming wintertime months, ensuring that each passengers, sloppy of their flight’s long aliases destination, will use from nan enhanced information communication.

“With our caller video we’re some breaking pinch our acquainted communications and combining information and Swissness successful a unsocial caller way,” adds Chief Commercial Officer Heike Birlenbach. “By putting a peculiar attraction connected close-ups and typical moments, we travel nan main characteristic done her memories of each nan places she has been. So nan video captures some Switzerland’s ambience and our SWISS marque identity, while still retaining each nan captious value of its information instructions.”

A Step Forward for SWISS

With nan preamble of this innovative information video, SWISS is mounting a caller modular successful rider engagement and information communication. By combining nan timeless beauty of Switzerland pinch clear and concise information instructions, nan hose is creating a unsocial in-flight acquisition that goes beyond nan applicable request for information briefings.

SWISS has ever been known for its Swiss precision, hospitality, and stunning destinations, and this caller information video captures these qualities successful an exciting, innovative format. It’s an illustration of really modern exertion and affectional storytelling tin beryllium utilized to heighten rider acquisition while maintaining nan basal domiciled of information connection successful aviation. As SWISS continues to rotation retired nan video crossed its fleet, passengers tin look guardant to a much memorable, meaningful formation acquisition that reflects nan very champion of Switzerland.

In short, SWISS’s caller information video is nan eventual matrimony of functionality, innovation, and Swiss flair, pinch a guarantee that passengers tin sorb captious information accusation successful a fun, memorable context. The move not only promises much comfortableness and information for passengers but besides confirms SWISS’s dedication to providing a bespoke and emotionally engaging recreation experience. With its caller video, formation pinch SWISS will ne'er beryllium nan same.