Surge In Chinese Outbound Travel For Golden Week 2025: Record Bookings And Growth In Popular Destinations

Published on September 29, 2025

During nan mentation of nan Golden Week Holiday 2025, location was a spike successful outbound tourism activity. This year’s holiday, moving from October 1 to 8, is simply a conception that grants nan nationalist a full week of celebrations packed pinch activities, pinch a peculiar attraction connected nan Mid-Autumn Festival connected October 6, which has, successful turn, accrued nan appetite of a important number of group to travel. As reported by China Daily, bookings peaked during this period, surpassing nan 130 per cent year-over-year mark, which is revolutionary from nan standpoint of world travel.

The extended quality of nan holiday, including nan make-up moving days connected September 28 and October 11, has added to nan entreaty of long-haul travel, pinch galore Chinese travellers opting for destinations extracurricular of Asia. Hotel bookings person been beardown crossed nan world, peculiarly successful apical destinations specified arsenic Japan, Thailand, South Korea, and Malaysia. The study from Qunar, a starring online recreation agency based successful Beijing, noted that complete 2,800 hotels globally person been booked successful anticipation of nan Golden Week holiday, indicating a displacement towards early recreation planning.

Rising Popularity of Southeast Asia and New Destinations

Among nan countries attracting nan astir attraction are Thailand, Japan, and Vietnam, which person agelong been favourites of Chinese tourists. However, a noticeable displacement is occurring, pinch Egypt, Uzbekistan, and Sweden seeing awesome maturation rates successful edifice bookings. This inclination signals a increasing liking successful much exotic destinations and regions that were erstwhile little frequented by Chinese travellers.

Countries that person introduced visa-free policies for Chinese travellers person besides seen an uptick successful bookings. Southeast Asia, successful particular, continues to beryllium a cardinal draw, pinch Singapore, Malaysia, and Thailand opinionated retired arsenic celebrated choices owed to their reciprocal visa-free policies pinch China. Additionally, South Korea and Russia person now extended visa-free entry for group tours, making recreation much accessible and enticing for Chinese nationals during this high-demand recreation period.

Africa and nan Belt and Road Initiative Spark Interest

An absorbing inclination this twelvemonth is nan increasing liking successful African destinations. According to Trip.com Group, bookings to countries for illustration Kenya and Tanzania person surged by 130 percent compared to nan erstwhile year. This displacement tin beryllium attributed to a operation of increased awareness of Africa’s taste and earthy practice and easier access facilitated by nan Belt and Road Initiative (BRI), which continues to grow China’s negotiated and economical beingness crossed Asia, Africa, and Europe.

Chinese travellers are progressively eager to research Africa’s wildlife and natural wonders, further diversifying their recreation choices. With Kenya and Tanzania offering unparalleled safari experiences and nan allure of ancient history and culture, these destinations are group to go much salient connected Chinese travellers’ itineraries.

A Boost for Inbound Tourism to China

While nan outbound recreation roar captures attention, China will besides spot a surge successful overseas visitors. Qunar highlighted that cardinal Chinese cities for illustration Shanghai, Beijing, and Chengdu are among nan astir celebrated destinations for world visitors during nan Golden Week. The highest maturation successful inbound tourism during this play is coming from Uzbekistan, Kazakhstan, Spain, Hungary, and Saudi Arabia.

This influx of visitors underscores nan increasing value of China arsenic some a tourist destination and a cardinal hub for world travellers. With its rich | taste heritage, divers landscapes, and quickly evolving municipality centres, China remains a awesome attraction for overseas tourists, particularly during nan highest recreation play of Golden Week.

A Dynamic Travel Period for Chinese Tourists

The 2025 Golden Week holiday marks an breathtaking clip for outbound recreation from China, pinch travellers exploring a broader scope of destinations than ever before. The surge successful request for world trips reflects nan increasing world power of Chinese visitors and their desire to research caller regions. This year, destinations for illustration Africa and Eastern Europe are seeing awesome growth, while Southeast Asia continues to beryllium a cardinal subordinate successful attracting Chinese visitors.

The caller argumentation of visa free recreation coupled pinch easier entree to travel, intends Chinese users tin scheme trips pinch greater easiness than ever before. As nan remainder of nan world braces for nan busiest recreation season, tourism agencies crossed nan world, including ours, expect an unthinkable surge successful recreation bookings. This indicates yet different exciting, fruitful infinitesimal for nan recreation manufacture crossed nan globe.