Sunshine Coast Major Events Drive One Hundred Six Million Dollars In Economic Growth, Fueling Tourism And Business Success In Australia

Published on October 28, 2025

The Sunshine Coast continues to look arsenic a premier destination for some visitors and locals, acknowledgment to nan occurrence of its Major Events Sponsorship Program. This programme has played a important domiciled successful attracting visitors and boosting nan local economy, pinch $106 million successful nonstop economical effect for nan 2024–25 period. This success, reflected successful record-breaking attendance astatine awesome events, showcases nan increasing power of nan Sunshine Coast arsenic a leading hub for world events.

Economic Impact and Job Creation

The Major Events Sponsorship Program has supported complete 1,100 full-time balanced jobs crossed some nan events and tourism sectors connected nan Sunshine Coast successful nan 2024-25 period. This program’s divers scope of events not only brings entertainment and excitement but besides importantly boosts nan section economy done tourism, hospitality, and supporting industries. The events calendar, which features a operation of competitions, festivals, and cultural celebrations, has go a cornerstone of nan Sunshine Coast’s tourism strategy, attracting some local audiences and international visitors.

Several events hosted by nan programme achieved sell-out status, underscoring nan enthusiasm from some community members and tourists. These achievements further reenforce nan Sunshine Coast’s reputation arsenic a prime destination for top-tier events, driving maturation successful section businesses and contributing to nan region’s ongoing financial prosperity.

Strategic Leadership from nan Sunshine Coast Events Board

The Sunshine Coast Events Board, consisting of eleven master members, continues to beryllium integral to nan success of nan Major Events Sponsorship Program. This committee provides strategic leadership and guidance, ensuring that nan Council’s Major Events Strategy aligns pinch some community interests and global tourism trends. Their efforts person importantly shaped nan Sunshine Coast’s arena offerings, contributing to nan growth of a diverse events calendar that attracts a wide scope of athletes, performers, and enthusiasts from astir nan world.

With a beardown committedness to ensuring nan occurrence of high-quality events, nan Sunshine Coast Events Board continues to guideline nan region’s improvement arsenic 1 of Australia’s starring location arena destinations. The board’s strategical imagination for nan early promises moreover much breathtaking events, drafting visitors from all complete nan world.

A Diverse Range of Events and Strategic Partnerships

Throughout nan 2024-2025 period, a full of 57 awesome events were held crossed nan Sunshine Coast, including six ‘signature events’, 49 ‘economic drivers’, and two ‘emerging events’. These events person been important successful promoting nan Sunshine Coast arsenic a vibrant, dynamic destination for cultural, sporting, and recreational activities. The diverseness of these events attracts visitors from each walks of life, helping to reenforce nan region’s reputation arsenic a hub for world events.

Among nan signature events, nan Mooloolaba Triathlon, Queensland Garden Show, and Big Pineapple Festival stood retired for their expertise to prosecute local communities and pull international competitors. These events highlighted nan Sunshine Coast’s appeal to a broader audience, showcasing nan region’s natural beauty and its vibrant tourism offerings.

Showcasing nan Sunshine Coast’s Unique Identity

Sunshine Coast Mayor Rosanna Natoli pointed retired that nan occurrence of nan Major Events Sponsorship Program goes beyond economic impact. She highlighted that events for illustration nan Big Pineapple Festival and Mooloolaba Triathlon thief build nan region’s identity and community pride, while promoting its natural assets and unsocial experiences. These events supply an opportunity for some residents and visitors to connect, observe shared passions, and bask everything that nan Sunshine Coast has to offer.

In summation to providing economic benefits, these events thief showcase nan region’s biodiversity, from its pristine beaches to its mountain landscapes, reinforcing nan Sunshine Coast’s role arsenic a spot wherever visitors tin prosecute pinch quality while participating successful world-class sporting events and cultural celebrations.

Securing Future Growth pinch Long-Term Partnerships

John Williams, Chair of nan Sunshine Coast Events Board, emphasized that nan region’s growth successful arena tourism is driven by its strong partnerships and nan expanding liking successful hosting awesome events arsenic Brisbane 2032 Olympic and Paralympic Games approach. Multi-year contracts for events for illustration IRONMAN 70.3 Sunshine Coast and nan Queensland Garden Show bespeak nan strong location partnerships that proceed to position nan Sunshine Coast arsenic a premier destination for high-profile events.

The expanding request for events, paired pinch a increasing number of event applications, signals nan region’s imaginable for continued growth successful nan arena tourism sector. The collaborative efforts betwixt local businesses, community organizations, and nan Sunshine Coast Events Board will guarantee that nan region continues to pull global interest, solidifying its position arsenic a leading hub for awesome events successful nan years to come.

Upcoming Major Events connected nan Sunshine Coast

Looking guardant to nan upcoming events successful nan coming months, nan Sunshine Coast is preparing to big a number of exciting, high-profile activities. Key highlights for nan 2025–2026 play include:

• Big Pineapple Festival (Nov 1, 2025) – Last tickets available.
• Sculptures connected nan Edge (Nov 28, 2025) – Tickets connected waste now.
• Suncoast Spinners Wheelchair Basketball Tournament (Jan 16-18, 2026).
• Mooloolaba Triathlon (Mar 14-15, 2026) – Entries now open.
• IRONMAN 70.3 Sunshine Coast (Sept 13, 2026).

Total List of Event

These events, on pinch others, will proceed to beforehand nan Sunshine Coast arsenic a apical destination for sports enthusiasts, cultural explorers, and adventure seekers. The Major Events Sponsorship Program will play a cardinal domiciled successful driving nan region’s continued occurrence and attracting visitors from astir nan world.

A Bright Future for nan Sunshine Coast

The Major Events Sponsorship Program remains a captious driver for nan Sunshine Coast’s tourism and economy. With ongoing efforts to support a balanced almanac of events and grow its event offerings, nan Sunshine Coast is well-positioned to go 1 of nan premier arena destinations successful Australia. Looking up to nan Brisbane 2032 Olympics, nan region’s event tourism sector is poised for sustained growth, offering innovative partnerships and continued development.

As nan Sunshine Coast continues to showcase its natural beauty, local culture, and sporting excellence, it will stay an unforgettable acquisition for each visitors, fostering economic growth, community development, and global recognition for years to come.

[Image Credit: Sunshine Coast Council]