Strauss To Launch “animal-free” Dairy Products In Israel 

Credit: Strauss Group.

Israeli nutrient conglomerate Strauss Group is astir to motorboat a statement of “animal-free” dairy products successful its home market.  

First retired nan blocks are CowFree Symphony pick food and nan Yotvata CowFree drink, which person been produced successful collaboration pinch Imagindairy, an Israel-based animal-free macromolecule start-up.

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Strauss said successful a connection that nan 2 products “will beryllium disposable successful unit stores crossed Israel successful nan adjacent fewer weeks”, pinch further items expected to follow. 

The caller offerings are aimed astatine various user groups, including vegans, those who are lactose intolerant, and individuals who debar mixing dairy and meat. 

Ariella Schiffenbauer Weiss, GM of nan Strauss dairy business unit, said: “The motorboat of CowFree marks different shape successful nan improvement of our dairy operations arsenic portion of our imagination to perceive to our consumers and supply them pinch a wide assortment of choices for each request and each occasion.” 

Imagindairy, which was group up successful 2020 and produces replacement proteins utilizing precision fermentation, said successful a LinkedIn station nan collaboration pinch Strauss marked a “historic first measurement successful bringing animal-free dairy to consumers”.  

Since nan animal-free macromolecule successful CowFree is “structurally identical” to beta-lactoglobulin (BLG), a cardinal constituent of cow’s milk, nan products are not suitable for individuals pinch milk-protein allergies, Strauss explained.  

Imagindairy added: “We are beyond proud to subordinate forces pinch Strauss Group successful officially launching its CowFree merchandise line.  

“This infinitesimal is particularly meaningful to america arsenic it comes aft overcoming galore obstacles on nan way, proving that determination and belief tin move imagination into reality.” 

The CowFree portion nether nan Yotvata marque will beryllium certified nether nan Rubin Mehadrin kosher modular and nan Symphony pick food will beryllium certified kosher by nan Rabbanut authority. 

Strauss said it becomes nan “first company” successful Israel, and among nan early adopters globally, to present precision fermentation-based dairy alternatives successful nan refrigerated conception of section supermarkets. 

In 2023, Imagindairy received backing from Danone Manifesto Ventures, nan firm task limb of France’s Danone.  

While nan finance magnitude was not disclosed, nan French dairy awesome said: “Given its [Imagindairy’s] beardown research-driven approach, we judge Imagindairy has nan powerfulness to beryllium a successful institution successful this emerging space. We look guardant to processing strategical collaboration projects pinch Imagindairy to study much astir this pioneering space.”