Spotify Partners With Netflix For Video Podcast Distribution Deal

Spotify is bringing its video podcasts to Netflix starting adjacent year, nan institution announced connected Tuesday. Amid nan company’s push to further grow its video contented action and boost its ads business, Spotify has announced a business pinch Netflix that will showcase prime video podcasts connected nan celebrated streaming service.

At launch, nan Netflix-Spotify business will bring a curated action of sports, culture, lifestyle, and existent crime podcasts from Spotify Studios and The Ringer to Netflix. Over time, nan woody will spot Spotify adding moreover much podcasts from different studios and genres, Spotify said.

The move follows Spotify’s accrued attraction connected video podcasts, opening pinch nan motorboat of devices that made it imaginable for anyone to publish their shows arsenic videos. Over nan past year, nan institution has added incentives that paid podcaster hosts for their celebrated videos and launched a Partner Program truthful hosts could monetize their video content, successful a situation to YouTube.

Spotify has besides precocious rolled retired a number of societal devices that fto hosts prosecute their audiences, including polls, Q&As, comments, and more.

Spotify’s liking successful streaming video comes aft a awesome displacement successful its podcast strategy backmost successful 2023, which included layoffs, including that of main contented and business serviceman Dawn Ostroff, who had led its podcast initiatives. During Ostroff’s clip astatine nan service, Spotify had invested billions successful podcasts, buying studios for illustration Parcast, The Ringer, and Gimlet Media, and signing exclusive podcast deals pinch large names for illustration Joe Rogan and Alex Cooper, which person since expired.

However, Spotify’s investments grounded to move into important profits, necessitating a caller strategy. Video, which is heavy consumed by Gen Z users successful particular, offers much opportunities for advertisement products and monetization, nan institution now believes. As of Q2 2025, nan institution said it now has much than 430,000 video podcasts connected its service, and video depletion is increasing 20x faster than audio-only depletion since 2024. More than 350 cardinal Spotify users person besides streamed a video connected its platform, up 65% year-over-year.

Reached for comment, Spotify declined to stock nan specifications of its woody pinch Netflix, successful position of ad-sharing aliases monetization.

Initially, Spotify’s video podcasts will beryllium made disposable to users successful nan U.S. starting successful early 2026. Other world markets will follow.

“This business marks a caller section for podcasting,” said Spotify VP and Head of Podcasts, Roman Wasenmüller, successful an announcement. “Together pinch Netflix, we’re expanding discovery, helping creators scope caller audiences and giving fans astir nan world nan chance to acquisition nan stories they emotion and uncover favorites they ne'er expected. This offers much prime to creators and unlocks a wholly caller distribution opportunity,” he added.

Spotify’s banal declined aft its last net release successful July arsenic nan company’s ad-supported revenues dropped contempt a increasing personification and subscriber base. The institution told investors astatine nan clip that it still believed successful its wide strategy and its expertise to move astir its programmatic advertisement business.

The pursuing Spotify shows are included successful nan distribution partnership:

• The Bill Simmons Podcast
• The Zach Lowe Show
• The McShay Show
• Fairway Rollin’
• The Mismatch
• The Ringer F1 Show
• The Ringer Fantasy Football Show
• The Ringer NFL Show
• The Ringer NBA Show
• The Rewatchables
• The Big Picture
• The Dave Chang Show
• The Recipe Club
• Dissect
• Conspiracy Theories
• Serial Killers