Spotify Now Has Half A Million Video Podcasts, Which Nearly 400m Users Have Watched

Spotify says its video podcasts are seeing accrued user adoption. In its 3rd 4th net report, nan institution shared that its video podcast catalog has expanded to astir half a cardinal shows, and much than 390 cardinal users person now streamed a video podcast connected nan platform.

That fig is up 54% year-over-year, and it besides reflects Spotify’s accrued finance successful nan format. In June 2024, nan company said it had immoderate 250,000 video podcasts arsenic it rolled retired devices that fto non-hosted podcasters upload their videos to nan platform. The streaming elephantine besides lets users prosecute pinch podcasts done comments, Q&As, and polls, making nan app consciousness more for illustration a societal network.

As a result, Spotify says that users’ clip spent pinch video contented connected Spotify has besides much than doubled year-over-year, mostly driven by video podcasts. In addition, video podcast depletion has accrued by much than 80% since nan launch of nan Spotify Partner Program, aliases SPP, successful January, which gives qualifying creators nan expertise to monetize their shows successful caller ways, including audience-driven payouts from Spotify Premium personification engagement.

The institution besides precocious announced a partnership pinch Netflix to administer its video podcasts to a broader assemblage starting successful 2026 successful nan United States, pinch much markets to follow. Investors didn’t inquire astir nan specifics of nan revenue-sharing statement connected nan net call; however, investors did want to understand really distributing podcasts disconnected nan level would yet use Spotify.

According to incoming co-CEO Alex Norström, nan move is meant to halfway Spotify arsenic creators’ distribution hub.

“We think… that erstwhile nan creator wins, we win, and arsenic creators optimize to create their champion shows and interviews, which is really what they’re focused on,” Norström told investors and analysts. “They wanted to syndicate everywhere. And we believe, of course, successful helping them to scope audiences successful arsenic galore places arsenic possible, which is accordant pinch our halfway accuracy connected being creator-first.”

Later, co-CEO Gustav Söderström suggested that allowing creators to beryllium some connected Spotify and Netflix gives nan institution further “revenue opportunities.”

“This is nan measurement to deliberation astir it: It’s portion of our ubiquity strategy, and it’s really important that while we build a bully personification experience, we besides request to person a very beardown creator offer[ing],” he noted.

Norström pointed retired that having Spotify podcasts connected YouTube accrued consciousness astir nan shows and their origins, which past resulted successful nett incremental usage connected Spotify. The institution expects nan aforesaid pinch Netflix.

In addition, Spotify said nan TV opportunity was a portion of this equation — hence nan recent upgrade of its Apple TV app. The much group tin usage Spotify crossed platforms, nan much their usage increases, and that helps Spotify’s ads business.

The institution besides noted that it has fixed advertisers programmatic entree to its audio and video inventory, though it admits that 2025 is simply a “transition year” for its ads business, and it doesn’t expect to spot maturation amended until nan 2nd half of 2026.

The streamer besides announced its monthly progressive users accrued 11% year-over-year to 713 million, and gross was up to €4.27 cardinal (~$4.9 billion), beating Wall Street’s expectations. The institution saw an €899 cardinal nett profit (~$1 billion) during nan quarter.

However, nan banal slipped aft nan opening doorbell connected Tuesday, owed to Wall Street’s concerns complete Spotify’s mixed guidance for its 4th quarter.