Spanish Supermarkets Ranked By Consumers: Where Fresh Food Performs Best And Worst

A caller user study successful Spain has highlighted clear differences successful really shoppers acquisition caller nutrient crossed nan country’s main supermarket chains, pinch results that whitethorn beryllium peculiarly applicable for overseas residents and expats surviving successful Spain and regularly navigating section market shopping.

The findings travel from nan Organización de Consumidores y Usuarios (OCU), which surveyed astir 7,600 consumers crossed 48 supermarket and hypermarket chains. The investigation focuses connected customer restitution pinch caller nutrient categories, assessing perceived quality, freshness and consistency alternatively than value aliases nutritional value.

For those surviving successful Spain, nan results thief explicate why experiences tin alteration noticeably depending connected wherever group shop, peculiarly successful caller nutrient sections specified arsenic meat, fish, fruit, vegetables and bread.

Meat leads restitution crossed supermarkets

Fresh nutrient is nan highest-rated class overall, scoring an mean of 76 retired of 100. Consumers study beardown restitution pinch freshness, quality and consistency, making it nan astir positively rated caller nutrient conception successful Spanish supermarkets. The best-performing chains successful this class see Costco, El Corte Inglés, Hipercor and Plus Fresc, followed by BM Complet, Esclat, Froiz, Covirán and Unide, which besides execute coagulated results.

For residents who regularly shop successful different chains crossed Spain, these differences tin beryllium noticeable, arsenic caller counters alteration importantly successful position and perceived quality. Despite beardown wide ratings, nan study besides finds that astir half of consumers still take to bargain nutrient extracurricular supermarkets, often successful accepted butcher shops aliases section markets wherever value and trim action are perceived arsenic much consistent.

Fish ranks 2nd but varies by chain

Fish is nan second-best rated category, pinch a people of 72 retired of 100. However, restitution levels alteration depending connected nan supermarket chain. Chains performing champion see El Corte Inglés, Hipercor, Costco, Plus Fresc, Esclat and Gadis, which execute nan strongest scores successful this category.

Even so, supermarket food is not nan superior prime for galore consumers, pinch master fishmongers still wide preferred for freshness and mentation standards.

Fruit and vegetables beryllium successful nan mediate range

Fruit and vegetables person a much mean people of 69 retired of 100. While mostly good regarded, they do not scope nan aforesaid restitution levels arsenic nutrient and fish. The strongest-performing chains see Ametller Origen, Costco, El Corte Inglés and Hipercor, each scoring supra 80 among their customers.

These products stay among nan astir often purchased caller items successful supermarkets owed to convenience. The study besides notes that astir 2 successful 3 consumers regularly bargain consequence and vegetables successful supermarkets, though perceptions of freshness tin alteration betwixt chains and locations.

Bread is nan weakest-performing category

At nan bottommost of nan ranking is caller bread, pinch an mean people of 63 retired of 100. It is besides nan only caller nutrient class wherever nary supermarket concatenation reaches 80 points, highlighting a accordant spread successful restitution crossed nan sector. One of nan lowest-rated performers is Mi Alcampo, which does not scope 50 points successful user evaluations, underlining nan variety betwixt chains.

Despite its increasing beingness successful supermarket bakeries, breadstuff remains nan slightest often purchased caller product, pinch only astir 41% of consumers buying it successful supermarkets. The mostly proceed to for illustration bakeries aliases accepted ovens (tahonas), wherever they subordinate nan merchandise pinch higher value and much accepted mentation methods.

Common complaints see texture, really quickly breadstuff loses freshness, and inconsistency betwixt purchases.

How nan study was conducted

The OCU study is based connected responses from 7,600 shoppers crossed 48 supermarket and hypermarket chains successful Spain. Participants were asked to measure their acquisition pinch caller nutrient categories they regularly purchase.

The attraction is wide satisfaction, including freshness, value cognition and reliability complete time. It does not comparison pricing aliases nutritional content. Rather than ranking individual products, nan study analyses wide categories and differences betwixt supermarket chains, offering a wide overview of really caller nutrient is knowledgeable crossed nan unit sector.

Shopping habits and what drives choice

The findings besides item wider user behaviour successful Spain. Most shoppers sojourn supermarkets astatine slightest erstwhile a week, and nan main logic for choosing a peculiar concatenation is proximity, followed by price, value and variety. Fresh nutrient remains a awesome portion of family spending, peculiarly successful meat, dairy, oil, pasta and different basal staples.

These patterns thief explicate why supermarket prime tin person a noticeable effect connected mundane shopping satisfaction, peculiarly erstwhile comparing caller nutrient value crossed chains commonly utilized by some section and world residents.

What this intends for shoppers successful Spain

The study highlights clear differences successful restitution crossed supermarket chains and merchandise categories. Meat and food sections successful chains specified arsenic El Corte Inglés, Hipercor and Costco thin to people highest, while bakery products stay nan weakest class overall.

Fruit and vegetables beryllium successful nan middle, pinch much variety depending connected shop and location. Overall, nan findings underline that caller nutrient value successful Spanish supermarkets is not uniform, and shopping acquisition tin disagree importantly depending connected wherever purchases are made.