Southwest Airlines Partners With Peet’s Coffee To Enhance Inflight Experience – What You Need To Know

Friday, August 1, 2025

Southwest Airlines passengers tin look guardant to a caller summation to their inflight experience, opening of August 13, arsenic nan hose adopts a business pinch Peet’s Coffee. Part of a broader programme to revamp Southwest’s beverage selection, arsenic nan hose introduces caller onboard work standards, this business signals Peet’s Coffee will beryllium served successful formation connected each flights arsenic nan charismatic java of Southwest.

A Bold Step successful Inflight Services

The collaboration is portion of an effort to continuously amended nan services offered by Southwest Airlines. For a mostly of passengers, peculiarly connected long-haul flights, java is integral to nan flying experience. Through this partnership, Southwest Airlines plans to accommodate those customers who are searching for a premium java acquisition astatine altitude.

Premium Coffee Off nan Grid

Peet’s Coffee is an established marque successful nan java organization and it’s a sanction that often pops up erstwhile discussing bold flavors. The impermanent java connected Southwest flights is simply a mean roast featuring fruit-forward notes from Colombian beans that are complemented by caramelized sweetness from El Salvador. This operation will cater to nan afloat scope of its passengers and supply java lovers pinch a high-quality premium offering successful nan sky.

Peet’s Coffee CEO Expresses Excitement

Eric Lauterbach, nan President and CEO of Peet’s Coffee, expressed excitement astir nan development, calling it a important infinitesimal successful nan company’s evolution. He mentioned that while nan business offers caller distribution opportunities, it besides allows millions of group to acquisition Peet’s successful a individual and friendly way. He emphasized that nan extremity is to make Peet’s a portion of passengers’ regular routine, sloppy of their recreation destinations.

Elevating Customer Experience

The summation of Peet’s Coffee besides supports nan airline’s previously-announced wide inflight work strategy. At Southwest, there’s thing much important than a bully cup of java to make you consciousness astatine home. Tony Roach, Executive Vice President Customer & Brand during nan rally besides shared that value java helps create an perfect acquisition connected committee their planes.

A Response to Customer Expectations

Southwest Airlines precocious has rolled retired respective new features that are drafting a patchwork consequence from customers. One of nan astir arguable moves has been to charge fees for bags and to revamp its boarding process. But if location is 1 point that passengers emotion it’s nan premium java done right.

Marking nan Alliance pinch an Event

In ceremony of nan partnership, Southwest and Peet’s are besides popping up pinch an experiential pop-up co-branded arena astatine Peet’s East 8th Street successful Chicago connected August 15-16. The pop-up will tally parallel to Peet’s normal java barroom hours and is judge to make for an enjoyable acquisition for immoderate person of good coffees aliases moreover conscionable Southwest Airlines passenger.

The Rise of Premium Inflight Goods

This culinary business is portion of a larger inclination successful which airlines are progressively providing higher-quality nutrient and beverages, arsenic request for premium offerings increases astatine 35,000 feet. With passengers much and much looking for luxury experiences while traveling, airlines specified arsenic Southwest are pivoting to support up pinch nan trend.

The Sky’s nan Limit for Coffee Lovers

By introducing Peet’s Coffee connected its Southwest flights, nan hose made a awesome move to make flying acquisition much enjoyable arsenic you sip premium java. The collaboration betwixt Southwest Airlines and Peet’s Coffee helps to amended nan inflight acquisition pinch flavorful coffee. Peet’s aspires to beryllium portion of passengers’ regular schedules, offering an friendly and individual experience. This practice is suggestive of Southwest’s ongoing efforts to heighten customer acquisition and summation successful formation enjoyment levels for consumers.