Published on October 25, 2025

Starting from October 29, 2025, nan Preferred Travel Group has appointed Christine Tan arsenic its Area Managing Director for Southeast Asia. This strategical move intends to heighten nan company’s beingness and business improvement crossed 1 of nan astir move recreation regions globally. With Southeast Asia emerging arsenic a cardinal destination for world tourists, this activity alteration is expected to importantly power nan luxury edifice and recreation experiences crossed nan region.
Expanding Horizons successful Luxury Travel
Preferred Travel Group, pinch a portfolio of complete 600 independent luxury hotels crossed 80 countries, is focusing connected building stronger ties wrong Southeast Asia. Tan, based successful Singapore, will negociate operations crossed nan region, promoting not only business maturation but besides expanding nan company’s partnerships pinch premium hotels. Her activity comes astatine a captious clip erstwhile Southeast Asia continues to turn successful value arsenic a tourer hub for travelers worldwide.
Tan’s assignment signals a caller era for Preferred Travel Group, arsenic nan institution is group to capitalize connected her immense acquisition and extended web wrong nan recreation and hospitality sectors. With Southeast Asia quickly becoming 1 of nan astir sought-after destinations, having a leader pinch heavy knowledge of nan region is important to their description plans.
A Seasoned Leader pinch Global Experience
Christine Tan brings much than 30 years of expertise successful some hospitality and technology. Having worked crossed respective continents including Europe, nan United States, and Asia, she is nary alien to nan intricacies of nan recreation industry. Throughout her career, she has held high-level positions pinch well-known companies for illustration Yanolja Cloud, Trust International, and Pegasus Solutions. She besides co-founded HEMs Group, a consultancy that focused connected e-business and gross optimization successful nan edifice industry.
Before joining Preferred Travel Group, Tan served arsenic Vice President of Sales – APAC astatine Lighthouse, a SaaS level that supports complete 75,000 hotels globally. Her proven activity skills and knowing of some accepted and integer solutions will beryllium invaluable arsenic she useful to elevate nan company’s offerings successful Southeast Asia’s highly competitory recreation market.
Southeast Asia’s Booming Travel Scene
Southeast Asia remains 1 of nan fastest-growing recreation markets globally. With iconic destinations for illustration Singapore, Bali, and Phuket drafting millions of visitors each year, nan region has cemented its position arsenic a apical prime for luxury travel. As nan tourism manufacture continues to retrieve and grow, edifice chains and recreation agencies alike are looking for ways to innovate and meet nan evolving demands of world travelers.
Under Tan’s leadership, Preferred Travel Group will activity to fortify its portfolio of independent luxury hotels successful this region. By aligning pinch section businesses, promoting sustainable tourism, and creating customized experiences for world visitors, nan institution intends to supply memorable stays crossed Southeast Asia’s astir exclusive destinations.
A Vision for Southeast Asia’s Tourism Growth
Tan’s assignment comes astatine a clip erstwhile Southeast Asia is witnessing a resurgence successful tourism, fueled by some location travelers and world visitors. As a vibrant and culturally rich | region, Southeast Asia continues to connection divers experiences that scope from luxurious formation resorts to municipality exploration successful cities for illustration Bangkok and Jakarta.
Tan herself expressed her excitement astir nan region’s potential, stating that Southeast Asia remains 1 of nan astir move and opportunity-rich areas successful world travel. Her extended inheritance successful hospitality exertion and income will let her to lend importantly to Preferred Travel Group’s ngo of supporting independent hotels pinch cutting-edge solutions and personalized partnerships.
What This Means for Travelers
For travelers, this activity alteration astatine Preferred Travel Group indicates a much refined and accessible luxury recreation acquisition crossed Southeast Asia. With Christine Tan’s world experience, visitors tin expect much tailored services, a broader scope of luxury edifice options, and seamless recreation experiences that cater to some business and leisure visitors.
With nan region’s entreaty continuing to rise, travelers tin look guardant to caller offerings from Preferred Travel Group, including unsocial recreation packages and personalized luxury services. This marks an breathtaking clip for nan tourism manufacture successful Southeast Asia, wherever invention and section expertise will harvester to create unforgettable journeys for visitors from astir nan world.
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