South Korea’s Seoul Sets New Tourism Milestone With ‘absolutely In Seoul’ Campaign, Reaching Six Hundred Million Views Worldwide

Published on September 26, 2025

Seoul precocious accomplished a singular milestone successful its world tourism endeavors. With a staggering 600 cardinal views connected aggregate platforms, nan city’s world campaign, Absolutely successful Seoul, featuring world K-pop sensation JENNIE, has captured nan attraction of viewers each complete nan world. This tremendous accomplishment sets a noteworthy caller benchmark for Seoul’s world tourism initiatives and demonstrates nan expanding effect of K-pop successful boosting recreation abroad.

The ad, which highlights nan thought that “Anything is imaginable successful Seoul,” blends a somewhat fantastical crippled pinch a cinematic aesthetic. It unfolds for illustration a short film, engrossing audiences successful a thrilling circuit of Seoul’s move and varied landscape. In summation to demonstrating nan worth of fusing euphony and tourism, nan campaign’s occurrence raises Seoul’s floor plan arsenic a move and alluring recreation destination.

A Breakthrough successful Tourism Marketing

The Absolutely successful Seoul campaign, featuring JENNIE arsenic nan cardinal figure, has made waves globally, creating immense integer engagement. The 2 cardinal episodes—DALTOKKI and SEOUL CITY—offer immersive experiences that showcase Seoul’s unsocial taste blend of nan accepted and modern. The campaign’s occurrence tin beryllium attributed to JENNIE’s monolithic world appeal, on pinch her charismatic portrayal of nan city’s charm.

The campaign’s cardinal character, a satellite rabbit named DALTOKKI, is depicted by JENNIE herself. In nan first episode, DALTOKKI, this whimsical characteristic embarks connected a fantastical escapade successful Seoul, discovering nan city’s landmarks while engaging viewers pinch an enchanting storyline. The section is not conscionable a ocular treat, but a communicative designed to evoke a consciousness of wonderment and relationship pinch nan city. The 2nd episode, SEOUL CITY, is driven by JENNIE’s way “Seoul City” from her debut solo medium Ruby, further deepening nan affectional relationship to nan metropolis done music. This section follows JENNIE arsenic she explores nan city’s celebrated landmarks, providing viewers pinch a guided circuit of Seoul’s taste and humanities hotspots.

Iconic Locations Featured successful nan Campaign

The run creatively showcases immoderate of Seoul’s astir iconic locations, blending some nan modern vibrancy and historical beauty of nan city. The 2nd section highlights destinations specified arsenic Gyeongbokgung Palace, Deoksugung Palace, and Bukchon Hanok Village, offering viewers a glimpse into Seoul’s rich | taste heritage. The section besides highlights nan modern broadside of nan city, pinch locations specified arsenic Dongdaemun Design Plaza (DDP), COEX, and Seongsu-dong, reflecting Seoul’s increasing power arsenic a modern metropolis. The inclusion of trendy spots for illustration Euljiro, Nodeulseom Island, and nan Hangang Bus shows really Seoul seamlessly integrates its accepted charm pinch modern elements.

These locations were cautiously selected to bespeak nan divers entreaty of Seoul, offering a balanced operation of culture, history, innovation, and nature. The campaign’s locations not only pull visitors but besides connection a broader practice of nan city’s unsocial character. The efforts to showcase these landmarks are a testament to nan city’s committedness to portraying itself arsenic a multi-dimensional destination.

Social Media Virality and Global Impact

The Absolutely successful Seoul run has been a resounding occurrence successful nan integer space, pinch its videos being reposted complete 50,000 times crossed societal media platforms, driving nan run to viral status. Viewers from astir nan world person praised nan imaginative guidance and JENNIE’s domiciled successful bringing Seoul’s power to life. The campaign’s world scope is further evidenced by nan overwhelming world media coverage, pinch complete 1,181 news reports covering JENNIE’s assignment arsenic Honorary Tourism Ambassador for Seoul.

Social media has go a captious driver for nan campaign’s success. The videos received enthusiastic responses from fans, who appreciated JENNIE’s expertise to seizure nan principle of Seoul, blending aged and caller done her euphony and storytelling. Comments specified arsenic “JENNIE perfectly captures nan charm of Seoul” and “I can’t hold to sojourn Seoul aft watching this” bespeak nan powerful power of this collaboration connected nan world audience.

The campaign’s occurrence besides underscores nan increasing value of K-pop and Hallyu contented successful world tourism marketing. The synergy betwixt JENNIE’s world fame and Seoul’s trading efforts has created an integrated and authentic relationship that resonates pinch some fans of K-pop and prospective travelers.

Future of Seoul’s Tourism Campaigns

Building connected nan momentum of Absolutely successful Seoul, nan Seoul Tourism Organization has announced plans to proceed driving world liking successful nan metropolis done ongoing integer campaigns. The adjacent shape will see TV advertizing and high-impact outdoor media successful awesome overseas markets to further prolong nan campaign’s success. These initiatives purpose to target visitors crossed different regions, capitalizing connected Seoul’s newfound fame and its beardown entreaty among younger generations.

An charismatic from nan Seoul Tourism Organization highlighted nan effectiveness of this innovative attack to world tourism marketing. The city’s increasing visibility done K-pop contented is viewed arsenic a cardinal constituent successful Seoul’s strategy to scope its eager extremity of attracting 30 cardinal world visitors. The statement plans to proceed collaborating pinch world influencers and taste ambassadors to amplify Seoul’s tourism potential, ensuring that nan metropolis remains astatine nan forefront of world recreation destinations.

The Power of Cultural Diplomacy

A awesome illustration of really taste diplomacy tin amended a city’s world visibility is Seoul’s unthinkable tourism trading success, which was fueled by nan Absolutely successful Seoul campaign. In summation to mounting caller standards successful tourism marketing, nan operation of music, storytelling, and iconic sites has made Seoul a awesome subordinate successful nan world recreation industry.

The city’s tourism campaigns will astir apt service arsenic a template for different locations hoping to usage popular civilization and integer platforms to tie visitors arsenic it continues to summation world recognition. With its imaginative approach, Seoul is showing nan world that thing is imaginable successful a metropolis wherever modernity and contented coexist.