South Korea’s Mice Tourism Goals For 2025: Attracting Forty Thousand Thai Visitors To Seoul, Busan, And Jeju With Cultural And Business Incentives, Updates You Should Be Aware Of

Published on October 6, 2025

South Korea’s tourism manufacture is mounting an eager target for nan coming year, aiming to pull 40,000 Thai MICE travellers by 2025. This extremity represents a 20% increase complete past year, positioning Thailand arsenic nan second-largest marketplace successful ASEAN for nan country’s MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism sector, conscionable down Vietnam. With Thailand emerging arsenic a important MICE market, South Korea is leveraging its world-class infrastructure and chopped K-Culture experiences to entreaty to firm groups, business professionals, and institutions.

South Korea’s MICE Industry Growth

The Korea Tourism Organisation (KTO) is focusing its efforts connected expanding nan MICE tourism assemblage done aggregate promotional activities, some locally successful Thailand and internationally. According to nan KTO, international MICE travellers lend importantly to nan country’s economy, pinch MICE participants spending astir double nan magnitude of regular tourists. The statement is assured that its efforts will output important growth, pinch Thailand playing a cardinal domiciled successful these plans.

A caller roadshow successful Chiang Mai, Thailand, attracted much than 120 corporate representatives and recreation agencies, offering a person look astatine South Korea’s divers offerings, specified arsenic K-pop, Korean cuisine, and wellness tourism. These experiences, mixed pinch South Korea’s estimation for top-tier business amenities, person created a beardown instauration for nan tourism initiative.

Key Infrastructure and K-Culture Draw

South Korea’s state-of-the-art infrastructure serves arsenic a cardinal trading constituent for attracting MICE travellers. Notable accommodation see Incheon International Airport, 1 of nan busiest and astir businesslike airports successful nan world, providing connectivity to complete 186 cities globally. With its estimation for high-speed internet, broad Wi-Fi coverage, and top-level information and biology standards, South Korea is well-equipped to cater to nan needs of world business travellers.

Moreover, South Korea’s thriving K-Culture—comprising K-pop, K-dramas, and K-food—adds an other furniture of entreaty for MICE tourists, who are progressively looking for destinations that connection some master and taste experiences. For instance, KTO’s caller information astatine IT&CM Asia and CTW APAC successful Bangkok showcased really business events successful South Korea tin beryllium enriched by these taste experiences.

Thai MICE Market Growth and Revenue Potential

Thailand, arsenic South Korea’s second-largest MICE marketplace successful ASEAN, has a heavy taste and economical relationship pinch South Korea, making it a earthy target for tourism campaigns. The Thai market’s value is underscored by nan truth that MICE tourists thin to walk acold much than emblematic leisure visitors. According to nan KTO, each MICE traveller spends an mean of 2.8 cardinal won (around 64,000 baht), highlighting nan lucrative quality of this demographic for South Korea’s tourism economy.

The MICE sector successful South Korea presently represents 9.2% of nan country’s full tourism revenue, pinch world conferences accounting for much than 68.5% of this figure. The ongoing betterment of South Korea’s tourism market, pursuing nan pandemic’s disruptions, suggests that nan state is connected way to execute its 2025 MICE goals.

Enhancing Corporate Incentives and Partnerships

South Korea’s MICE occurrence is further supported by its corporate inducement packages, designed to entreaty to companies looking for unsocial and rewarding destinations for their business events. These packages harvester master gathering venues pinch tailored taste experiences, creating an charismatic offering for companies looking to big incentives, meetings, and conferences.

KTO has besides highlighted nan domiciled of local MICE cities successful expanding business tourism, pinch destinations for illustration Seoul, Busan, and Jeju offering specialized services for business travellers. These cities supply a divers scope of venues and accommodations, ensuring that South Korea remains a competitory subordinate successful nan world MICE market.

What Should MICE Travellers Expect?

For those readying to sojourn South Korea for MICE events, nan state offers a wide array of experiences that harvester some activity and leisure. From high-end convention facilities to unsocial K-Culture experiences, location is thing for everyone. MICE travellers tin besides expect exceptional customer service and efficiency successful handling their business needs.

For businesses considering South Korea arsenic a MICE destination, nan K-Culture entreaty should not beryllium overlooked. Many inducement programs incorporated taste elements for illustration K-pop performances, traditional Korean cuisine, and moreover wellness retreats, making these events memorable and impactful for participants.

The Road Ahead for South Korea’s MICE Sector

Looking ahead, South Korea remains committed to expanding its MICE tourism market, pinch an accent connected high-value world visitors. With Thailand firmly successful its sights, nan state is optimistic that its targeted efforts will output results successful nan shape of accrued visitant numbers and greater economical contributions from nan MICE sector.

As nan world recovers from nan pandemic and businesses activity caller opportunities for growth, South Korea’s operation of state-of-the-art infrastructure and rich taste experiences positions it arsenic an perfect destination for business travellers. With 40,000 Thai MICE travellers expected by 2025, South Korea’s MICE ambitions are intelligibly connected nan rise, and nan roadworthy up looks promising for some business and leisure tourism alike.