Snapchat’s New Lens Lets You Create Ai Images Using Text Prompts

Snapchat is launching a caller Lens that lets users create and edit images utilizing a text-to-image AI generator, nan institution told TechCrunch exclusively. The caller “Imagine Lens” is disposable to Snapchat+ Platinum and Lens+ subscribers.

Imagine Lens allows users to create, edit, and recreate Snaps by entering their ain prompts. They tin past stock nan image pinch their friends, station it to their Story, aliases stock it extracurricular retired Snapchat.

While Snapchat already has galore generative AI Lenses, nan institution notes that Imagine Lens is its first unfastened punctual image procreation Lens.

Users tin make images utilizing civilization prompts, for illustration “create an image of a grumpy cat” aliases “turn maine into an alien.” The Lens besides features pre-loaded prompts that group tin use, specified arsenic “Turn maine into a 4 to 5 sheet comic wherever thing unexpected but heroic happens,” “Make maine into a funny caricature,” and “Make this personification skydive.”

Snapchat notes that users tin ever pat nan caption barroom to edit their punctual into thing they’d like.

Earlier this year, Snap unveiled an AI text-to-image investigation model for mobile devices that it said would powerfulness immoderate of Snapchat’s features successful nan future. While Snap didn’t corroborate whether this exemplary powers nan caller Lens, it did statement that its Lenses are built utilizing a operation of some in-house models and manufacture starring AI models.

Snapchat+ Platinum and Lens+ subscribers tin find nan caller Lens successful nan beforehand of nan Lens Carousel aliases successful nan Exclusive category. After selecting nan Lens, they tin pat nan caption to participate aliases edit nan prompt. A Platinum subscription costs $15.99 per month, while a Lens+ subscription costs $8.99 per month.

Snap has been seen arsenic a leader successful AR, but has besides been investing successful AI complete nan past fewer years alongside astir each different tech company.

A fewer months ago, nan institution launched a standalone Lens Studio iOS app and web tool designed to make it easier for anyone to create AR Lenses utilizing AI and elemental tools. And successful March, it rolled retired its first-ever video generative AI Lenses.