Snap And Perplexity Sign $400 Million Deal To Put Ai Search Directly In Snapchat

Snap and Perplexity AI person struck a $400 cardinal woody that will bring nan AI hunt motor straight to Snapchat sometime successful "early 2026," nan 2 companies announced. With nan partnership, Perplexity's AI hunt motor will beryllium a salient portion of Snapchat's "chat" interface truthful users tin "ask questions and get clear, conversational answers drawn from verifiable sources, each wrong Snapchat."

The news was announced alongside nan company's third-quarter earnings. The institution said that gross from nan woody — Perplexity is paying Snap $400 cardinal for nan integration — is "expected to statesman contributing" to nan company's bottommost statement successful 2026. In a letter to shareholders, CEO Evan Spiegel besides hinted that Snap could prosecute akin partnerships pinch different AI companies. "This collaboration makes AI-powered find autochthonal to Snapchat, enhances personalization, and positions Snap arsenic a starring distribution transmission for intelligent agents, laying nan groundwork for a broader ecosystem of AI partners to scope our world community," he wrote.

Snap, for illustration its peers, has been leaning into generative AI successful caller years. The institution has its ain LLM-powered chatbot, called MyAI, which uses models from OpenAI and Google. Snap has besides introduced AI-powered lenses and creation tools, which person helped boost its Snapchat+ subscription service.