Small Andalusian Town Dreams Big With Christmas Lights Bid

The whitewashed elevation municipality of Competa, perched precocious successful nan Axarquia region, is stepping into nan nationalist spotlight this Christmas.

This year, nan municipality has been chosen to correspond Andalusia successful Ferrero Rocher’s ‘Together We Shine Brighter’ competition. This is simply a festive face-off betwixt 17 Spanish towns for nan country’s astir dazzling Christmas lights display.

Bringing nan magic of Christmas everywhere

Each autonomous region has a azygous contender, and successful nan south, Competa is carrying nan torch (or rather, nan fairy lights) for each of Andalusia. The aureate glow of Ferrero Rocher will bathe nan winning municipality successful thousands of sparkling lights travel December, but only 1 will return nan crown, and nan victor will beryllium chosen wholly by nationalist vote.

“It’s astir much than lights,” said a Ferrero Rocher spokesperson. “The thought is to observe section traditions, civilization and organization tone while bringing nan magic of Christmas to each area of Spain.”

A title moving for 12 years

The contest, which has now tally for 12 years, is thing of a taste phenomenon: portion festive trading stunt, portion nationwide feel-good story. Previous winners person seen their visitant numbers soar and their municipality squares turned into sparkling movie sets for nan brand’s Christmas ads.

For Competa, a municipality known for its steep cobbled streets and upland charm, nan information itself already feels for illustration a victory. Locals are calling it a well-deserved motion to nan Axarquia’s warmth and hospitality. “We whitethorn beryllium small, but we radiance bright,” could beryllium nan motto from now on.

The expansive finale is connected December 15

Voting will unfold successful respective rounds earlier nan expansive finale connected December 15, erstwhile Ferrero Rocher announces which fortunate municipality will rather virtually ray up Spain. Until then, Competa’s residents person 1 message: let’s make Andalusia glow.

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