Singapore Tourism Board Partners With Grab To Enhance Visitor Experiences

Published on August 7, 2025 |

By: TTW News Desk

The Singapore Tourism Board (STB) has joined forces pinch Grab, Southeast Asia’s superapp leader, to further enrich tourists’ acquisition and beforehand nan city’s tourism economy. The business will push much world visitors and spending, while providing visitors pinch moreover much convenient and seamless recreation experiences crossed Singapore.

Using Data Insights to Enhance Visitor Experiences

This business combines STB’s trading expertise and Grab’s technological capabilities to thief world visitors research nan metropolis much easy and get nan astir worth retired of their trips. By analyzing information connected eating and carrier trends, some organizations purpose to amended their knowing of visitant behaviour and optimize nan tourism experience.

In statement pinch STB’s Tourism 2040 plan, nan business is designed to heighten Singapore’s world appeal, pull much visitors, and attraction connected promoting high-quality tourism growth. By leveraging shared insights, STB and Grab will attraction connected enhancing nan worth visitors receive, ensuring that section businesses use from nan expanding travel of world visitors.

Promoting Singapore’s Tourism done Grab Travel Pass

A cardinal inaugural of nan business is nan enhancement of nan Grab Travel Pass, which provides discounts connected carrier and services for world visitors. This walk is designed to simplify recreation planning, making it easier for visitors to navigate Singapore’s divers attractions. With nan pass, visitors tin research nan land efficiently while enjoying value-added benefits, improving some nan visitant acquisition and supporting section businesses crossed nan city.

Supporting Local Events and Tourism Partners

Beyond transport, nan collaboration besides seeks to support awesome events successful Singapore. Grab’s engagement successful transportation, food, and costs services will thief streamline arena logistics and heighten nan wide visitant experience. This will besides support some leisure and business travelers attending various events crossed nan city.

Singapore’s renowned nutrient segment plays a cardinal domiciled successful its tourism, attracting visitors to some upscale restaurants and beloved hawker centers. Food and beverage (F&B) tourism has seen important growth, pinch F&B contributing 14% of tourism receipts successful 2024, marking an summation of 6.3% from nan erstwhile twelvemonth and 73% supra pre-pandemic levels. This highlights nan value of culinary experiences for visitors.

Leveraging Grab’s Platform to Boost Local Businesses

To thief visitors observe nutrient options, Grab’s Dine-Out Discovery characteristic uses maps and reviews to item adjacent eating options, promoting some cardinal and vicinity eateries. This inaugural is peculiarly beneficial for section businesses, arsenic Grab’s level showcases practice hawker stalls, mini family-run restaurants, and hidden gems successful Singapore’s divers districts, encouraging visitors to research beyond nan metropolis halfway and expanding tourism spending passim nan island.

Tourism Growth successful Singapore

In 2025, Singapore’s tourism assemblage has shown beardown growth, pinch 8.33 cardinal world visitors recorded successful nan first half of nan year. Additionally, nan first 4th of 2025 saw tourism spending scope S$8.07 cardinal (US$5.95 billion). With increasing title successful nan world tourism market, partnerships for illustration nan 1 betwixt Grab and STB are important successful sustaining dependable maturation by offering amended experiences and sharing tourism benefits crossed different communities.

A Vision for nan Future of Tourism successful Singapore

STB’s Southeast Asian executive director, Terrence Voon, stressed that today’s travelers are seeking memorable, value-for-money experiences. According to him, Singapore’s mini size and lively scenes make it nan cleanable hub for travelers who want an array of unsocial and memorable recreation experiences. Using nan breadth of Grab’s scope arsenic good arsenic data-driven factors, nan tie-up hopes to summation deeper insights into visitant behaviors to alteration visitors to find nan champion of Singapore much conveniently.

Grab Singapore managing head Alejandro Osorio underscored nan worth of Singapore’s regular life experiences, including discovering unsocial neighborhoods and section cuisine. The collaboration will facilitate greater find of Singapore’s practice while promoting section businesses by linking them to a worldwide audience.