Singapore Tourism Board Deepens India Engagement With Fresh Trade And Consumer Initiatives To Drive Tourism Growth And Strengthen Bilateral Travel Ties In This Year

Sunday, July 20, 2025

With India emerging arsenic 1 of nan apical 3 largest tourism root markets for Singapore, nan Singapore Tourism Board (STB) has unveiled a two-pronged “gateway for tourism” to proceed and adhd to nan beardown visitant arrivals from nan Subcontinent. Welcoming much than 500K Indian visitors during nan play January May 2025, nan Lion City is group to further capitalize connected India’s increasing recreation liking pinch imaginative promotions and broad manufacture outreach.

STB Roadshow activity rocks superior city, New Delhi and Kochi

To fortify ties and summation visibility, STB completed a two-city large-scale roadshow recently. The arena began successful New Delhi connected 15 July and moved southbound to Kochi connected 17 July pinch a batch of liking and information from nan industry.

Over 60 starring stakeholders of nan Singapore tourism manufacture attended nan arena featuring nan latest and revamped tourism products, an engaging format designed to entice nan Indian market. The roadshow’s main item was an invigorating and enriching Experience Zone, showcasing nan champion of Singapore attractions, cruise experiences and nan world-class Changi Airport Group.

60 years of India-Singapore relationship to beryllium celebrated

The twelvemonth 2025 is important for different logic – it will hail six decades of Indian-Singaporean negotiated and taste relations. In a bid to people its significance, STB has lined up nan grandest line-up of trading communications and collaborative trading initiatives. The schedule is evident – to woo a increasing number of Indian visitors and found Singapore not simply arsenic a picnic daydream but arsenic a favourite vacation representation that maps everything ranging from aged world charm juxtaposed pinch nan modern touch.

As a portion of this effort, nan Just Between Us Friends run was introduced recently. This breathtaking campaign, co-created together pinch awesome recreation partners including MakeMyTrip, Akbar Travels, Yatra, Singapore Airlines and IndiGo, offers unsocial formation aliases edifice deals created for nan Indian recreation audience.

Influencer Power: Captivating Indian Travellers

Understanding nan powerfulness of Digital Content Creators, STB has taken a bold measurement by inviting Indian Influencers to acquisition Singapore. The run was launched pinch a group of influencers who person conscionable returned from nan city-state pinch a firsthand sensation of nan wide ranging and blase experiences it has to offer.

To supply moreover greater support for recreation agents and DMCs, STB has introduced nan Singapore DMC Trade Partner Fam Support Scheme. Set to commence connected August 1, 2025, this aviator inaugural offers beardown backing to DMCs successful Singapore looking to organise tailor-made familiarisation (fam) trips for salient Indian recreation agents. This programme is crafted to featured undiscovered and caller Singapore itineraries, urging DMCs to big starring recreation buyers from awesome Indian cities specified arsenic Kolkata and New Delhi. With a backing of betwixt S$1,000 and S$10,000 per team, STB hopes to promote nan hunt for unsocial Singapore experiences not presently recovered successful much mainstream marketplace offerings.

Promoting Economic Development and Bilateral Relations

The accrued accent connected Indian tourism is not conscionable strategical successful position of nan marketplace calculus. It is rooted successful nan history and taste relations of nan 2 nations. With a increasing Indian system and amended purchasing power, location is simply a important surge successful outbound recreation From India. Singapore’s attraction is connected unlocking this potential, pinch ample economical gains and stronger bilateral ties arsenic contiguous payoffs.

Strengthening Connectivity and Accessibility

STB’s initiatives are not conscionable astir nan promotions but besides focuses connected seamlessness betwixt India and Singapore. Partnerships pinch starring carriers specified arsenic Singapore Airlines and IndiGo are integral for improving access, affordability and convenience for Indian travellers. This robust connectivity strategy will see nonstop flights, vibrant pricing arsenic good arsenic bundled recreation options.

The Road Ahead: Vision for More Growth

Moving Forward, STB’s patient footprints show its semipermanent committedness of nan Indian market. Through an fierce strategy, imaginative trading efforts, partnerships and a heavy penetration of changing Indian user trends,” Singapore is each group to look stronger arsenic astir visited world destination by Indian travelers.

Conclusion : Future of India – Singapore tourism linkage

STB’s ramped-up efforts item nan strategical value of India successful nan wide Singapore tourism strategy. By driving deeper engagement pinch them – done targeted promotions, greater connectivity and unsocial experiences, S ingapore seeks to summation its stock of India’s increasing outbound recreation marketplace and found itself arsenic a destination of prime for nan discerning Indian traveller.