Singapore Tourism Board Collaborates With Grab To Redefine The Travel Experience And Attract International Tourists With Convenience And Value

Tuesday, August 5, 2025

The Singapore Tourism Board (STB) has teamed up pinch Grab to heighten nan recreation acquisition for visitors, making it easier and much rewarding. This collaboration intends to connection world visitors not only convenience but besides valuable perks passim their stay. By combining STB’s heavy knowing of tourism pinch Grab’s wide-reaching tech platform, nan business is group to redefine really travelers move, explore, and bask Singapore, providing seamless entree to attractions, services, and exclusive offers. This effort is designed to pull much visitors while ensuring they get nan champion imaginable acquisition successful nan city.

Singapore Tourism Board Partners pinch Grab to Enhance Travel Experience

The Singapore Tourism Board (STB) has teamed up pinch Southeast Asia’s starring superapp, Grab, successful a strategical business aimed astatine enhancing nan recreation acquisition and strengthening Singapore’s position arsenic a apical world recreation destination. This collaboration, formalized done a Memorandum of Understanding (MOU) signed connected August 5, 2025, focuses connected attracting much world visitors and boosting tourism spending, each while providing seamless, authentic, and memorable experiences crossed nan land city.

At nan bosom of this statement is nan shared ambition to create a recreation destination that offers unparalleled worth and find for visitors astatine each shape of their journey. By leveraging nan strengths of some organizations, this business promises to heighten nan wide recreation acquisition successful Singapore, making it much accessible, convenient, and enjoyable for visitors from astir nan world.

Combining Expertise for a Seamless Visitor Experience

The collaboration betwixt STB and Grab merges nan strengths of 2 manufacture leaders. STB brings its heavy knowing of Singapore’s tourism scenery and expertise successful promoting nan destination to world markets. On nan different hand, Grab contributes its cutting-edge technological capabilities, arsenic good arsenic its extended knowledge of eating and proscription trends successful Southeast Asia.

This operation is designed to thief travelers research Singapore’s divers neighborhoods and attractions much easy and meaningfully. Whether it’s booking transport, uncovering nan champion section eating spots, aliases discovering hidden gems successful off-the-beaten-path districts, this business will supply travelers pinch devices and experiences that guarantee they get nan astir retired of their sojourn to Singapore.

A Boost to Tourism successful 2025

The collaboration betwixt STB and Grab comes astatine a clip erstwhile Singapore’s tourism assemblage is experiencing awesome growth. In nan first half of 2025, nan state welcomed 8.33 cardinal world visitors, pinch tourism spending reaching S$8.07 cardinal successful Q1 alone. With world title for visitors intensifying, partnerships for illustration this 1 are important successful ensuring Singapore remains a competitory destination. By creating rich, personalized experiences and benefiting section communities, nan STB and Grab purpose to prolong this maturation trajectory and connection unique, memorable experiences to visitors.

Harnessing Data to Drive Growth

A cardinal facet of this business is nan sharing of information insights betwixt STB and Grab. This speech of accusation will thief some organizations amended understand nan evolving preferences of travelers and uncover caller opportunities for delivering meaningful experiences. For example, knowing visitant behaviour will let nan 2 organizations to tailor their services to meet nan unsocial needs of each traveler, from solo adventurers to family vacationers and business travelers.

This attack is successful statement pinch STB’s broader Tourism 2040 strategy, which seeks to thrust demand, heighten nan entreaty of Singapore arsenic a recreation destination, and beforehand sustainable tourism growth. By tapping into nan powerfulness of information analytics, this business will alteration nan organizations to enactment up of trends and connection a much personalized and rewarding acquisition for visitors.

Added Value for Regional Travelers

The business will besides bring added worth to location travelers, peculiarly those from Southeast Asia. As a cardinal portion of nan collaboration, STB will service arsenic a bridge, connecting Grab pinch tourism partners crossed Singapore. This will foster deeper practice and make valuable insights from section businesses, helping Grab and STB beforehand Singapore arsenic a destination that provides much than conscionable iconic landmarks—it will showcase nan diverseness of experiences that nan metropolis offers, from its vibrant nutrient segment to its rich | taste heritage.

Grab’s demand-generation tools, coupled pinch its trading expertise, will play a important domiciled successful expanding visitant numbers and encouraging greater tourism spending. This, successful turn, will use a wide scope of section businesses, helping to boost nan section system and heighten nan wide visitant experience.

Introducing nan Grab Travel Pass

A standout inaugural successful nan business is nan enhancement of nan Grab Travel Pass, a convenient package designed to simplify recreation readying for visitors. This walk offers discounts connected Grab’s carrier services and different offerings, making it easier and much affordable for world visitors to get astir Singapore. By improving mobility and providing greater value, nan Grab Travel Pass will streamline nan recreation experience, ensuring that visitors person entree to proscription options that are not only convenient but besides affordable.

This inaugural is expected to boost nan spending powerfulness of visitors, allowing them to research much areas of Singapore while supporting section businesses. Whether it’s getting to a restaurant, visiting a museum, aliases attending a section event, nan Grab Travel Pass will make it easier for visitors to bask each that Singapore has to offer.

Enhancing Events and Experiences

Finally, nan business will besides return advantage of Singapore’s position arsenic a hub for world and location events. Grab will activity intimately pinch STB and arena organizers to heighten nan wide arena acquisition for attendees. With Grab’s expertise successful mobility, nutrient delivery, and financial services, nan business will thief streamline logistics for some leisure and business travelers, ensuring that visitors tin afloat immerse themselves successful nan arena acquisition without nan accustomed hassles.

Whether attending a awesome world convention aliases a section taste festival, visitors will person entree to Grab’s services, ensuring a soft and enjoyable acquisition during their stay.

The Singapore Tourism Board (STB) has collaborated pinch Grab to heighten nan recreation acquisition for world tourists. This collaboration intends to connection greater convenience and value, making it easier for visitors to research nan metropolis while enjoying exclusive perks. By combining STB’s tourism expertise pinch Grab’s platform, nan business is group to redefine really travelers acquisition Singapore.

Conclusion

The collaboration betwixt nan Singapore Tourism Board and Grab marks an breathtaking caller section for Singapore’s tourism sector. By combining STB’s knowledge of nan destination pinch Grab’s technological capabilities, nan 2 organizations purpose to supply a recreation acquisition that is some seamless and authentic. With a attraction connected enhancing mobility, offering discounts, and providing unsocial section experiences, this business will not only thief pull much visitors but besides lend to nan sustainable maturation of Singapore’s tourism industry.