Published on February 5, 2026

In 2025, Singapore saw a important boost successful tourism from India, pinch complete 1 cardinal visitors contributing to a grounds emergence successful tourism receipts. This surge reflects India’s enduring entreaty arsenic 1 of Singapore’s largest root markets, driven by strategical campaigns, caller attractions, and improved recreation convenience. The maturation highlights Singapore’s ongoing efforts to prosecute Indian travelers, offering unsocial experiences and expanding accessibility, while further solidifying nan destination’s position arsenic a preferred prime for leisure and business trips.
Singapore saw a continued surge successful visitors from India successful 2025, pinch much than 1.2 cardinal arrivals, marking a 1 percent year-on-year summation and solidifying India’s position arsenic 1 of nan largest sources of world visitors for nan city-state. The Singapore Tourism Board (STB) reported an awesome full of SD1.17 cardinal successful Indian tourism receipts for nan first 3 quarters of 2025, reflecting a 5 percent emergence from 2024. This maturation highlights India’s sustained request for recreation to Singapore and demonstrates nan effectiveness of targeted tourism campaigns and caller experiences designed to pull Indian travelers.
In total, Singapore welcomed 16.9 cardinal world visitors successful 2025, which represents a 2.3 percent summation compared to nan erstwhile year. Tourism receipts crossed each world markets reached SD23.9 cardinal during nan aforesaid period, marking a 6.5 percent summation year-on-year. Indian visitors contributed a important information of these figures, further emphasizing India’s value to Singapore’s tourism sector.
The twelvemonth 2025 besides marked a important milestone successful Singapore-India relations, arsenic some nations celebrated 60 years of negotiated ties. In grant of this, nan Singapore Tourism Board launched nan extended “Just Between Us Friends” campaign, aimed astatine enhancing nan recreation acquisition for Indian visitors. This run brought together recreation agencies, airlines, costs companies, and unit partners to connection added worth to Indian tourists. The inaugural besides extended into nan meetings, incentives, conferences, and exhibitions (MICE) segment, wherever collaborations pinch cardinal partners specified arsenic Sentosa, IndiGo, Singapore Airlines, and section hotels provided typical privileges for Indian inducement travelers.
STB made efforts to deepen its engagement pinch Indian travelers done a scope of impactful partnerships. One notable illustration was nan collaboration pinch Nickelodeon for nan “FamJam successful Singapore” campaign, which resonated pinch families looking to sojourn Singapore. Additionally, nan 60 Insiders defense sheet and nan Gamechangers Studio nether nan Friends of Singapore programme further amplified Singapore’s appeal. The flagship societal media campaign, “Is This Even Singapore,” achieved a integer scope of complete 145 million, greatly enhancing nan destination’s visibility and marque affinity among Indian consumers.
To amended convenience for Indian travelers, STB collaborated pinch NPCI International to instrumentality UPI costs accommodation crossed complete 130,000 merchants successful Singapore, including astatine Changi Airport’s duty-free outlets. This business made it easier for Indian visitors to make seamless transactions while enjoying their clip successful nan city. Another cardinal move successful improving recreation accessibility was STB’s collaboration pinch IndiGo, 1 of India’s largest low-cost carriers, which signed an MoU successful July 2025 to heighten connectivity betwixt Singapore and secondary Indian cities. This business further bolstered some leisure and business recreation opportunities betwixt nan 2 nations.
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Reflecting nan increasing liking successful Singapore arsenic a destination for inducement travel, nan state hosted its largest Indian MICE group successful 2025, pinch complete 6,000 labor from Sun Pharma visiting nan island. This arena underscored Singapore’s position arsenic a premier meetings and incentives hub, attracting large-scale firm groups seeking unsocial and enriching experiences for their employees.
Singapore besides made waves successful 2025 pinch nan motorboat of respective caller attractions that captivated nan imagination of Indian travelers. Notable among these was Rainforest Wild, Asia’s first adventure-based zoological park, and Curiosity Cove astatine Mandai Wildlife Reserve. Another crowd-puller was Jurassic World: The Experience astatine Gardens by nan Bay, which further added to nan city’s expanding portfolio of world-class experiences. On nan cruise front, Singapore saw a important boost pinch vessels for illustration Star Voyager, Ovation of nan Seas, and Luminara calling Singapore home, cementing its position arsenic a apical cruise hub. The metropolis besides hosted prestigious events specified arsenic ART SG and nan Formula 1 Singapore Grand Prix, which saw a notable 11.7 percent emergence successful attendance.
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Looking ahead, nan Singapore Tourism Board expects continued beardown momentum from India successful 2026. The upcoming twelvemonth promises an breathtaking array of caller experiences, intermezo events, and hospitality openings, which are expected to further bolster Singapore’s entreaty to Indian visitors. Highlighted events see nan BTS World Tour, Disney Cruise Line’s inaugural Asia homeport, and Cirque du Soleil’s KOOZA. With a attraction connected millennial, Gen Z, and family segments, STB’s targeted trading efforts will proceed to position Singapore arsenic a starring destination for Indian visitors seeking some leisure and taste enrichment.
Singapore’s tourism assemblage has maintained beardown maturation successful 2025, mostly driven by nan accordant request from Indian travelers. With caller attractions, strategical partnerships, and a beardown trading presence, Singapore is good connected way to proceed building its narration pinch India, and 2026 is poised to beryllium different successful twelvemonth for tourism betwixt nan 2 nations.

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