Shopping This October Prime Day? Here's How To Use Amazon's Tools To Find The Best Deals

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Rufus AI chatbot
Maria Diaz/ZDNET

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Amazon's Prime Big Deal Days arena returns Oct. 7-8, fundamentally nan kick-off to nan 2025 vacation shopping season. Prime shoppers tin expect savings crossed various categories including beauty, electronics, seasonal essentials, must-have gifts, and toys, according to nan e-commerce giant. You tin besides expect savings connected brands for illustration Samsung, LG, Sonos, and Dyson.

Also: Worried astir rising tech prices? Try these 5 easy ways to shop smarter correct now

If you're gearing up to shop connected Prime Day successful a mates weeks, make judge you cognize really to usage Amazon's soul devices to make your acquisition easier and much seamless. Plus, these useful features are each free pinch a Prime membership, truthful nary astonishment charges are headed your measurement -- isolated from possibly immoderate vacation gifts. 

5 free Prime devices to usage this Prime Day 

  1. Rufus

Last September, Amazon unveiled Rufus, its AI shopping assistant, to U.S. customers connected desktop and successful nan Amazon app. Rufus is designed to usage generative AI to powerfulness a conversational shopping experience. It intends to helps customers prevention clip and make much informed acquisition decisions by answering questions connected various shopping needs and products. 

During your Prime Day prep, Rufus tin thief you root gifts for everyone connected your list, scheme meals, and find dozens of items specified arsenic indoor and outdoor decor, to thief you observe nan vacation season. 

Also: Amazon's AI shopping adjunct Rufus rolls retired to each U.S. customers

I for illustration utilizing Rufus arsenic a jumping-off constituent for my vacation shopping, checking retired recommendations for broader categories to thief constrictive my search. I besides bask utilizing it to thief pinch menial tasks for illustration checking successful connected orders and deliveries. The AI summaries are a awesome spot to commencement if you're researching a merchandise you want to acquisition successful nan coming weeks. They tin thief you amended understand what you're looking for successful an point aliases different concerns you whitethorn wish to analyse further. 

rufus-amazon

The Rufus fastener via Amazon connected desktop. 

Screenshot by Kayla Solino/ZDNET

Looking for Rufus? To find Rufus, make judge you've updated your Amazon Shopping app to nan latest type and past pat nan Rufus icon. It looks for illustration immoderate chat bubbles pinch a benignant of sparkle connected nan navigation barroom astatine nan bottommost of nan screen. If you're connected a desktop, Rufus is recovered by clicking nan Rufus fastener successful nan top-left of nan Amazon website's navigation bar

2. Amazon Lens

Amazon Lens is not a caller tool, but it is simply a cool one. Lens is simply a ocular hunt instrumentality that makes it easy to find products. Live Lens, nan latest loop that launched successful September, takes it 1 measurement further. You tin scan products, find real-time matches successful a carousel, and find insights and answers via Live Lens. 

Watch Amazon Lens successful action. 

Maria Diaz/ZDNET

Live Lens is beneficial if you're shopping some brick-and-mortar and online stores. You tin scan a merchandise in-store to spot if Amazon is carrying it for a amended woody aliases find akin options. 

Also: This Amazon Lens upgrade lets you scan a merchandise IRL and find it online successful 1 click

Rufus is besides integrated into ocular hunt tool, truthful you'll beryllium offered suggestions and summaries without leaving nan Lens Live camera view. Although nan Lens tools person differences, they're some incredibly adjuvant if you're shopping for a ample number of group this vacation season. 

To activate Live Lens, make judge you're updated to nan latest type of Amazon connected iOS aliases Android. Then find nan camera icon successful nan hunt barroom and pat it to motorboat Lens. Lastly, take your hunt method: Live scan, return a photo, and upload an image. 

3. Alexa+

Alexa+ is Amazon's updated return connected nan celebrated Alexa integer assistant, which tin thief you scheme your shopping. At nan moment, Alexa+, formally unveiled earlier this year, is disposable via early entree to those pinch an Echo Show 8, 15, aliases 21. It is besides compatible pinch nan Echo Show 5, 8, 10, 15, and 21. After nan early entree play ends, Alexa+ will beryllium a free Prime benefit aliases disposable to non-Prime customers for $20 per month. 

Also: Everything you request to cognize astir Alexa+, Amazon's caller generative AI assistant

If you are an Alexa+ early entree customer, you tin usage it to way deals connected products successful your wish list, cart, aliases prevention for later section. Plus, Alexa+ is smarter. It tin transportation fluid conversations, move betwixt topics, retrieve your questions, and execute continuously without needing "Alexa" earlier each request. It's for illustration having your ain individual shopper successful nan comfortableness of your home, and a awesome measurement to partially offload nan intelligence activity of vacation shopping. Alexa+ is only disposable via prime early access, but you can sign up for notifications erstwhile Alexa+ becomes disposable to you. 

4. Lists

Santa loves a list, and truthful does Amazon. Lists let you to shape and way each of your shopping, and Buy Again makes it easy to find items you've already purchased to way for repurchase. I emotion organizing lists for individuals I americium shopping for, and I do nan aforesaid for projects, events, and different tasks. 

Amazon wish list

An Amazon wishlist. 

Maria Diaz/ZDNET

I precocious began building a house, truthful Lists has go a highly utilized instrumentality for sorting early purchases for areas for illustration outdoor, kitchen, and living. To commencement a list, astatine nan apical correct of your desktop screen, click Account & Lists > Create a list. On nan mobile app, toggle to nan icon that looks for illustration a person, and click Lists astatine nan apical of nan screen.

5. Payment options 

This is simply a elemental characteristic that will prevention you a ton of time. Make judge to update your costs options connected your Amazon relationship to region expired aliases unused cards and adhd existent ones. Also, corroborate your shipping reside and update immoderate supplemental information. 

Also: 3 money-saving tricks I usage each clip I shop online - and you should too

This makes it easy to cheque retired quickly if you're trying to snag a deal, but it besides ensures you won't second-guess costs aliases shipping erstwhile you're successful nan heavy of things. Plus, pinch Amazon Pay accepted arsenic an action astatine different retailers, you whitethorn beryllium capable to prevention yourself clip elsewhere. You tin edit your costs options connected Amazon by navigating to Account > Your Payments.

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