Sheraton Launches New Campaign With Charitable Causes And Storybook-inspired Suite

Published on November 4, 2025

Sheraton Hotels & Resorts, which is simply a marque nether Marriott Bonvoy, has precocious launched its caller run ‘Goodnight Room‘ that signifies an important milestone successful nan brand’s world transformation. Taking a cue from nan celebrated children’s book Goodnight Moon, nan caller run not only presents a classical communicative but besides connects it to modern travelling, frankincense indicating a importantly changing image of Sheraton Hotels arsenic a vibrant and hospitable situation meant for modern-day travellers.

‘Goodnight Room‘ brings nan comforting ritual of bedtime to nan edifice room, inviting guests to acquisition Sheraton’s timeless warmth while celebrating nan affectional connections and quality moments that specify modern travel. The run highlights nan brand’s committedness to creating spaces wherever comfort and community intersect, offering a cleanable equilibrium betwixt nan familiarity of location and nan excitement of travel.

Reimagining a Classic: ‘Goodnight Room’ Campaign

The run features a communicative astir a working mother recounting her time to her boy from a Sheraton edifice room. Through a bid of vignettes, viewers witnesser nan vibrant activities successful nan hotel’s lobby, wherever travelers travel together for shared meals, spontaneous conversations, and quiet moments of reflection. These small, yet important moments, for illustration a friends relationship pinch a Sheraton subordinate aliases a video telephone home, embody nan warmth and organization Sheraton has agelong represented.

The run cleverly incorporates playful references to nan Goodnight Moon book, including ocular cues for illustration a impermanent wearing socks pinch “two small kittens” and a kid successful pajamas reminiscent of nan book’s iconic illustrations. Developed pinch Wieden+Kennedy New York and featuring an original people by Matt Maltese, nan movie brings nan nostalgic communicative to life done a modern lens, capturing nan principle of travel and connection. The run will beryllium featured crossed TV, streaming, societal media, and in-flight intermezo starting November 3.

Goodnight Moon Suite: An Immersive Experience

As portion of nan campaign, Sheraton has launched nan Goodnight Moon Suite astatine nan precocious renovated Sheraton Boston Hotel, which has undergone a $100 cardinal transformation. This immersive, storybook-inspired suite is disposable for booking from November 3 done February 28, 2026, and offers an enchanting acquisition for some children and adults alike.

The suite is designed to bespeak nan world of Goodnight Moon, pinch greenish walls, a glowing LED fireplace, and whimsical specifications specified arsenic a moving dollhouse. Guests are greeted pinch beverage and cookies and a plush bunny, evoking feelings of warmth and comfortableness arsenic they measurement into a world of puerility memories. This immersive suite besides includes a in installments toward nan hotel’s signature restaurant, further enhancing nan consciousness of home.

In addition, Marriott Bonvoy members tin bid connected an exclusive experience: a two-night enactment successful nan Goodnight Moon Suite from December 26–28, 2025, complete pinch curated experiences for illustration a moonlit dinner, stargazing activity, and typical keepsake gifts for nan family.

Supporting Communities and Charitable Causes

The Goodnight Room run extends beyond nan edifice room acquisition pinch its attraction connected community and giving back. Sheraton will make donations to UNICEF and Children’s Miracle Network Hospitals, supporting children’s causes globally. Additionally, done nan LoveTravels by Marriott Bonvoy platform, members tin donate their Marriott Bonvoy points to these charities, pinch a 2x Marriott match disposable from November 3 to December 31, 2025, up to a full of 3.75 cardinal points.

This inaugural embodies nan tone of relationship and belonging that has defined Sheraton for astir a century, while besides acknowledging nan evolving needs of travelers who activity some comfortableness and meaningful experiences during their stays.

Sheraton’s Modern Transformation

Sheraton’s ‘Goodnight Room’ run aligns pinch nan brand’s ongoing transformation, which intends to redefine really guests connect, work, and unwind successful nan modern recreation landscape. Sheraton has been updating its properties crossed North America and globally, introducing features for illustration flexible Studios, Community Tables, and privacy-minded Booths for work, while &More by Sheraton offers a societal abstraction that merges activity and relaxation seamlessly.

This marque improvement is already being reflected successful guest satisfaction, pinch recently renovated Sheraton hotels crossed nan U.S., Canada, and worldwide seeing notable improvements successful impermanent feedback. The translator underscores Sheraton’s committedness to becoming a gathering spot for all, a abstraction that welcomes travelers, whether they are connected business, leisure, aliases a family vacation.

The Heart of Sheraton’s Legacy

The Goodnight Room run is much than conscionable an advertizing effort; it’s a ceremony of nan community, comfort, and connection that specify Sheraton Hotels & Resorts. By blending nan nostalgia of Goodnight Moon pinch nan modern needs of travelers, Sheraton offers a reimagined acquisition that meets nan expectations of today’s globetrotters while honoring its rich | bequest of hospitality.

As Sheraton continues its world transformation, nan marque is poised to stay an iconic awesome of warmth and belonging for generations to come, offering guests not conscionable a spot to stay, but a spot to connect, relax, and consciousness astatine home, wherever they are successful nan world.