Sharaf Travel And Amadeus Forge A Robust Long-term Partnership, Focused On Transforming The Travel Experience For Both Business And Leisure Travelers In The Uae

Published on September 18, 2025

Sharaf Travel and Amadeus person solidified a semipermanent business aimed astatine revolutionizing nan recreation acquisition for some business and leisure travelers successful nan UAE. This collaboration seeks to harness Amadeus’ cutting-edge recreation exertion solutions, enabling Sharaf Travel to connection enhanced services, greater efficiency, and personalized experiences to meet nan evolving demands of modern travelers.

Amadeus, a world leader successful recreation technology, has entered into a renewed semipermanent statement pinch Sharaf Travel, 1 of nan UAE’s apical recreation guidance companies. This extended business underscores their shared committedness to driving invention and delivering customer-focused recreation solutions that meet nan move demands of some modern travellers and businesses.

As portion of this collaboration, Sharaf Travel will instrumentality respective cutting-edge Amadeus solutions, including NDC-X, Fare Optimizer, and B2B Wallet. The B2B Wallet integrates third-party costs services to let recreation agencies to settee payments pinch suppliers via virtual cards. These precocious technologies will heighten Sharaf Travel’s retailing capabilities, enabling them to connection much personalized recreation experiences for some firm clients and leisure travellers.

Ernesto Sanchez Beaumont, Managing Director of Amadeus Gulf shares: “We are
proud to deepen our business pinch Sharaf Travel, a trusted sanction successful travel
management crossed nan UAE and Oman. This renewed statement reflects our shared
vision to accelerate integer translator and redefine nan measurement recreation is sold and
experienced. With our precocious solutions, from move pricing pinch Fare Optimizer to
personalized offers via NDCX, Sharaf Travel is perfectly positioned to present even
greater value, efficiency, and prime to its customers. Together, we are shaping the
future of recreation by making it much connected, intelligent, and customer-focused.” 
  
Jayaram Vaidyanathan Iyer, Managing Director of Sharaf Travel Group shares: “At
Sharaf Travel, we are dedicated to adopting nan latest technologies that empower our
teams and delight our customers. Our collaboration pinch Amadeus helps america deliver
seamless, personalized recreation services astatine scale, pinch nan elasticity to grow our online
footprint and heighten fare competitiveness. The integration of B2B Wallet besides ensures
secure and businesslike costs processing, supporting our yearly committedness to
continually elevate our services.”

Sharaf Travel and Amadeus person entered into a semipermanent business to toggle shape nan recreation acquisition for some business and leisure travelers successful nan UAE. This collaboration will merge Amadeus’ precocious exertion solutions, enhancing Sharaf Travel’s expertise to connection much personalized, efficient, and seamless services. Together, they purpose to redefine recreation management, gathering nan divers needs of modern travelers successful nan region.

Through nan integration of Amadeus NDC-X and Fare Optimizer, Sharaf Travel now gains entree to enhanced and move hose contented on pinch optimized pricing strategies. This improvement provides travelers pinch much tailored choices and improved value, while agents acquisition accrued operational efficiency. This business establishes a caller modular for recreation retailing and customer restitution crossed nan Gulf region.