Seoul’s Tourism Gains Unprecedented Global Attention Thanks To Jennie

Published on September 26, 2025

With complete 600 cardinal views, nan “Absolutely successful Seoul” tourism run led by K-pop superstar JENNIE has redefined nan boundaries of world recreation advertising. Initiated by nan Seoul Metropolitan Government and Seoul Tourism Organization, nan run showcased nan divers taste offerings of Seoul, which engendered nan highest level of liking for nan metropolis successful nan past 8 years. This marked nan first clip successful 8 years that nan city’s tourism promotion has not only captured world liking but besides engaged nan metropolis connected specified a heavy taste level.

The campaign’s promotional occurrence stems from JENNIE’s unprecedented world tourism promotional success, arsenic good arsenic nan campaign’s cinematography. Having JENNIE’s solo debut “Seoul City” arsenic nan soundtrack to nan run helped merge Seoul’s subliminal tourism connection to nan campaign, which helped Seoul scope nan world assemblage pinch a modern tourism advertizing approach.

Exploring nan “Absolutely successful Seoul” Campaign

A cardinal portion of nan run features a bid of short films telling a quirky and imaginative communicative of JENNIE’s alter-ego, DALTOKKI, a satellite rabbit who goes connected a awesome quest to observe Seoul. In nan first episode, “DALTOKKI,” we study astir nan character’s affection for Seoul and nan adventures it inspires. This enchanting communicative fascinated audiences, showcasing Seoul for nan first clip arsenic a spot wherever dreams and beautiful adventures abound, and not conscionable a destination.

The 2nd main episode, “SEOUL CITY,” is arsenic enchanting, but successful this episode, JENNIE guides viewers to a much down-to-earth type of nan city. It features her opus “Seoul City,” and arsenic JENNIE describes nan city, viewers spot nan celebrated sights of Seoul, including Gyeongbokgung Palace, Bukchon Hanok Village, and Seongsu-dong. The run embraced nan vibrant and thriving civilization of modern Seoul, highlighting nan rich | history and historical palaces successful nan lively neighborhoods.

Using JENNIE’s euphony for nan run worked creatively and strategically. “Seoul City” was a cardinal portion of nan campaign, and it enhanced nan visuals, creating a beardown nexus betwixt nan creator and nan civilization of nan city. This aligns perfectly pinch nan goals of nan campaign.

Record-Breaking Engagement and Global Impact

This run had an astonishing integer footprint. Campaign videos released connected societal media platforms attracted much than 600 cardinal views. The nationalist consequence was overwhelmingly positive; viewers complimented JENNIE and nan imaginative conception that seamlessly integrated music, art, and tourism. Social media was filled pinch excitement, and galore viewers said nan videos genuinely captured nan bosom of Seoul pinch nan seamless coexistence of nan aged and nan new.

As Honorary Tourism Ambassador for Seoul, JENNIE and her domiciled person had a awesome effect connected nan campaign’s success. Campaign vulnerability translated into 1,181 world news stories, and further established Seoul arsenic a world recreation destination. The effect nan run had connected nan world assemblage was chiefly connected K-pop and Hallyu content, showcasing nan effect of Korean civilization connected world tourism.

Enhancing Seoul’s Global Reputation pinch Hallyu Content

An charismatic pinch nan Seoul Tourism Organization attributed nan campaign’s astounding results to nan harmonious synergy betwixt K-pop and travel. The statement sees nan operation of JENNIE’s world prominence and nan city’s rich | civilization arsenic thing highly unsocial successful nan world tourer drafting methodology. Hence, nan run serves arsenic an illustration of really tourism promotion could beryllium integrated pinch civilization arsenic a intends to summation liking successful a highly globalized location.

Seoul Tourism Organization intends to usage K-pop and Hallyu Content to support nan run successful. The statement intends to complete nan latest group of high-impact media advertising, including TV and advertisement ads successful target overseas advertizing markets for nan 2nd half of nan year, to scope their caller extremity of pleasing 30 cardinal cross-border tourists. These ads will proceed to item nan K-pop and Hallyu Content attraction of nan media campaign.

A New Era of Travel Promotion

The “Absolutely successful Seoul” run demonstrates to nan remainder of nan world conscionable really acold Seoul has grown successful position of really world cities attraction their tourism advertising. Seoul has stepped distant from accepted trade and now Tourism offers a unsocial and interactive acquisition done promotional advertising.

This run highlights really captious integer media has go for nan tourism industry. The run was capable to stitchery much than 600 cardinal views – a scope that goes good beyond what advertisers tin achieve. This gives Seoul a unsocial opportunity to marketplace itself to nan world and showcase its beauty.

Seoul’s Absolutely successful Seoul Campaign

Seoul has proven that it tin compete pinch nan astir breathtaking and influential destinations each complete nan world. The integer run captures nan unsocial elements that nan metropolis has to connection – its modern culture, anchored connected a heavy and rich | history. Seoul has a communicative to tell, and pinch nan latest chair successful nan intermezo tourism pivot, nan metropolis is advertizing itself to nan world, inviting moreover much visitors to an ever-growing, breathtaking destination.