Seoul Launches New Customizable Travel Pass For Tourists To Unlock Handpicked Attractions And Boost Sustainable Tourism

Published on September 15, 2025

The Seoul Tourism Organization is enhancing nan recreation acquisition for visitors pinch nan motorboat of nan ‘Pick 3 Pass,’ a customizable summation to nan popular Discover Seoul Pass. Available from September 15, 2025, this caller action allows visitors to prime 3 attractions of their choice, offering a much tailored and elastic measurement to research nan city. This inaugural reflects nan increasing inclination towards personalized travel, catering to nan divers interests and preferences of modern travelers.

The Pick 3 Pass is simply a elastic and customizable tourer walk designed to heighten nan recreation acquisition for visitors to Seoul. With this pass, visitors person nan state to prime 3 attractions from a curated database of over 70 apical sites across nan city. The walk is valid for five consecutive days from its first use, offering 2 chopped options to cater to different recreation preferences.

The Pick 3 Basic Pass is priced astatine ₩49,000 ($35.30) and allows travelers to take immoderate 3 attractions from a database that includes immoderate of Seoul’s astir iconic landmarks, specified arsenic nan N Seoul Tower and Sea Life COEX Aquarium. For families aliases those seeking much adventure, nan Pick 3 Theme Park Pass offers a somewhat higher value of ₩70,000 ($50.41) and includes 1 awesome taxable parkland (Lotte World Adventure, SeoulLand, aliases Everland) on pinch 2 further attractions. This elasticity allows visitors to creation their ain personalized itineraries, focusing connected experiences that liking them nan most.

Enhancing Convenience for Travelers

Designed pinch modern visitors successful mind, nan Pick 3 Pass comes pinch respective features that supply added convenience and heighten nan wide experience. One of nan cardinal highlights is nan mobile type pinch eSIM, which gives walk holders a free 5-day eSIM, ensuring they person contiguous entree to mobile information upon presence successful Korea. This is peculiarly adjuvant for world visitors who trust connected staying connected while navigating a caller city. For those who for illustration a beingness card, nan physical paper version includes a rechargeable prepaid transit card, which makes it easy to usage connected buses and subways astir Seoul. This added characteristic allows visitors to seamlessly recreation passim nan metropolis without needing abstracted carrier cards.

Additionally, nan Pick 3 Pass recognizes nan expanding liking successful outdoor activities for illustration hiking. To cater to this trend, each walk holders are granted a one-time free rental of hiking equipment astatine Seoul’s celebrated hiking tourism centers located astatine Bukhansan, Bugaksan, and Gwanaksan mountains. This characteristic aligns pinch nan increasing desire for nature-based experiences while successful nan city, offering visitors nan chance to research Seoul’s scenic landscapes responsibly.

These convenient features are designed to guarantee a soft and enjoyable recreation experience, making nan Pick 3 Pass a valuable summation for anyone visiting Seoul.

Supporting Sustainable and Personalized Tourism

The preamble of nan Pick 3 Pass aligns pinch nan Seoul Tourism Organization’s commitment to promoting sustainable and personalized tourism. By offering visitors nan expertise to prime attractions that align pinch their interests, nan walk encourages much thoughtful and meaningful recreation experiences. Additionally, nan inclusion of hiking instrumentality rental supports eco-friendly tourism practices, allowing visitors to research Seoul’s earthy landscapes responsibly.

Availability and Purchase Options

The Discover Seoul Pass, including nan caller customizable Pick 3 Pass, tin beryllium purchased done respective platforms. It is disposable connected nan charismatic website, arsenic good arsenic nan mobile app connected some nan App Store and Google Play. Additionally, travelers tin acquisition it done celebrated online recreation agencies for illustration Klook and KKday, offering various options to suit individual preferences and recreation plans.

Tailoring The Seoul Adventure

The motorboat of nan Pick 3 Pass marks a important measurement towards offering much personalized and elastic recreation options for visitors to Seoul. By allowing visitors to prime attractions that align pinch their interests, nan walk enhances nan wide recreation experience, making it much convenient and enjoyable. Whether you’re a first-time visitant aliases a seasoned traveler, nan Pick 3 Pass provides a tailored attack to exploring nan vibrant metropolis of Seoul.