Second-hand Fashion: Micolet Expands In Portugal By Acquiring Mycloma

Spanish second-hand manner retailer Micolet has expanded its beingness successful Portugal aft acquiring Portuguese MyCloma, nan companies confirmed successful a associated announcement.

The woody strengthens Micolet’s customer base, infrastructure, and integer scope successful nan increasing Iberian information manner market.

Micolet and MyCloma

Micolet, which specialises successful trading pre-owned clothing online, said nan integration of MyCloma is portion of a maturation strategy aimed astatine optimising its distribution web and expanding its scope crossed Portugal, a marketplace wherever it already operates (as reported by FashionUnited).

The merger will adhd MyCloma’s customer guidelines and commercialized structure, pinch nan extremity of consolidating “a much competitory level successful a discourse progressively marked by business attraction and nan request for operational efficiency.”

MyCloma has described nan woody arsenic “a earthy evolution” successful its ngo to widen nan life rhythm of garments and promote much responsible consumption.

The institution confirmed it had communicated nan modulation straight to its customers, some via societal media and done personalised messages to those pinch items presently for sale.

The integration process includes nan gradual redirection of MyCloma’s website to Micolet’s Portuguese domain, which will thief centralise operations nether a azygous level and facilitate personification migration.

According to nan announcement, nan woody will besides reenforce Micolet’s beingness infrastructure and heighten its integer capabilities, allowing nan retailer to amended compete successful an progressively consolidated recommerce market.

Second-hand manner industry

The woody comes a week aft South Korean tech elephantine Naver completed nan acquisition of Spanish resale level Wallapop, further underscoring nan accelerated maturation successful nan second-hand manner industry.

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