Scotland Sees Surge In Tourism Due To Outlander’s Popularity, Here’s What You Need To Know

Published on October 11, 2025

The effect that nan TV bid Outlander has had connected tourism successful Scotland has been phenomenal, pinch visitors travelling to different parts of Scotland arsenic a consequence of nan filming locations for nan show. Everywhere from Blackness Castle to Newhailes location to different filming locations person seen a surge of Outlander enthusiasts arsenic these places person go a must spot for tourists. 2014 marked nan premiere of nan show, filming successful Scotland for nan first play which shaped nan show and nan state for seasons to come. Scotland’s surface science and rich | history has made nan show go a further moreover bigger portion of nan country’s civilization and promoted recreation to Scotland.

The study highlighted, and has nan grounds to show, really Outlander has go a awesome influencer to tourism successful Scotland, and nan increasing number of visits to nan locations utilized for nan series. It peculiarly emphasized really nan number of visitors to these locations person increased, successful immoderate instances nan number of visitors person much than doubled successful nan past 10 years. This study demonstrates nan caller effect nan show has made connected tourism successful Scotland.

Tourist Influx to Filming Locations successful Scotland

The power of Outlander connected Scottish tourism is thing short of astonishing. One of nan standout occurrence stories is Blackness Castle, located connected nan banks of nan Firth of Forth. This 15th-century fortress, which was featured successful nan first play of nan series, welcomed 77,326 visitors successful 2024, a melodramatic summation from 16,559 successful 2014. The show’s portrayal of nan castle, peculiarly its scenes group successful France and Scotland, has made it a cardinal attraction for fans eager to measurement into nan fictional world of Claire Randall and Jamie Fraser.

Another singular illustration is Newhailes House successful Edinburgh, which appeared successful nan 4th season. The number of visitors to this 18th-century mansion skyrocketed from 4,831 successful 2014 to a staggering 304,111 successful 2024. This maturation underscores nan lasting effect Outlander has had connected bringing visitors to Scotland, galore of whom are motivated by nan show’s relationship to nan country’s rich | humanities heritage.

These important increases successful tourer numbers exemplify conscionable really powerful nan allure of Outlander is for world and home visitors. The show has introduced galore fans to locations that they mightiness ne'er person considered before, starring them to research much of Scotland’s countryside and humanities landmarks.

Outlander Effect, a Global Phenomenon: Visitors from All Over nan World

The Outlander Effect extends acold beyond Scottish borders, pinch fans from astir nan world walking to Scotland to sojourn filming locations. According to VisitScotland, nan show’s world fame has been a driving unit down nan influx of visitors. The astir salient world markets for Outlander tourism travel from nan United States, Canada, Australia, and nan United Kingdom, pinch North America showing peculiar liking successful nan series’ relationship to Scottish heritage.

The arena has helped toggle shape Scotland’s tourism industry, pinch nan US, Canada, and Australia emerging arsenic immoderate of nan largest sources of world visitors. As Outlander continues to summation a devoted following, nan request for Scottish recreation experiences associated pinch nan show is only expected to grow, further cementing Scotland’s spot connected nan world tourism map.

The bid has inspired a 12-day Outlander itinerary that showcases nan filming locations scattered crossed nan country. This itinerary has proven to beryllium peculiarly popular, attracting complete 55,000 page views past twelvemonth alone, demonstrating nan increasing world appetite for Scotland-based tours linked to Outlander. Many of these visitors are walking specifically to immerse themselves successful nan rich, authentic Scottish ambiance depicted on-screen.

Tourism Beyond nan Screen: A Full Scottish Experience

While Outlander is nan catalyst, visitors are not only drawn to Scotland’s filming locations but besides to nan broader Scottish culture, heritage, and earthy beauty. The bid highlights Scotland’s rugged landscapes, from nan Scottish Highlands to nan Lowlands, arsenic good arsenic its historical castles, chromatic bridges, and immense countryside. For galore visitors, Outlander serves arsenic an preamble to Scotland, but it quickly leads them to observe different treasures, specified arsenic Scotland’s world-famous whisky distilleries, historical battlefields, and vibrant cities for illustration Edinburgh and Glasgow.

The tourism roar has created economical opportunities for galore section businesses, including guides, hotels, restaurants, and proscription services. By attracting visitors year-round, Outlander tourism helps bolster Scotland’s economy, providing jobs and supporting nan livelihoods of those successful agrarian and distant areas.

Jenni Steele, nan Film and Creative Industries Manager astatine VisitScotland, commented connected nan show’s impact, stating, “The power Outlander has had connected Scottish tourism is astonishing. Not since Braveheart has a surface accumulation had specified a profound effect connected our industry.” Steele besides noted that each play premiere of Outlander causes a spike successful online liking for Scotland, further indicating that nan show’s power is far-reaching.

Continued Success pinch nan Prequel and Ongoing Interest

As nan bid continues to captivate audiences, Scotland is poised to reap nan benefits of its relation pinch Outlander. The prequel series, Blood of My Blood, is expected to support and moreover heighten liking successful nan country’s tourism industry. With caller episodes continuing to research Scotland’s humanities significance, nan bid remains a valuable instrumentality for promoting Scottish destinations to world audiences.

The semipermanent occurrence of Outlander tourism is further supported by nan ongoing improvement of Scotland’s tourism infrastructure. Key regions for illustration nan Isle of Skye, Edinburgh, and nan Scottish Highlands proceed to spot important investments successful tourism development, including accommodation, transportation, and visitant experiences. As much visitors sojourn Scotland, nan value of sustainable tourism practices will go moreover much captious to guarantee that these areas stay pristine and accessible for generations to come.

The Future of Outlander-Inspired Tourism successful Scotland

As Outlander’s bequest continues to unfold, Scotland is positioned to support its position arsenic a premier destination for taste tourism. The show has not only spurred liking successful Scottish filming locations but has besides inspired travelers to acquisition nan deeper cultural, historical, and earthy beauty of nan country.

By continuing to leverage nan powerfulness of storytelling and integrating sustainable tourism practices, Scotland tin guarantee that its increasing fame arsenic a filming destination results successful semipermanent benefits for nan section economy, communities, and taste preservation. As Outlander continues to seizure nan imaginations of viewers worldwide, Scotland stands fresh to connection them an authentic, unforgettable acquisition that extends acold beyond nan screen.

Outlander’s Lasting Impact connected Scotland’s Tourism Industry

Outlander’s power arsenic a taste tourism catalyst demonstrates nan effect of surface tourism connected recreation behaviour worldwide. The show’s admiration of nan Scottish landscape, history, and civilization has boosted liking successful Scotland, expanding visits to nan state and recognizing it arsenic a apical taste and escapade recreation destination. The show continues to pull travelers to nan fictional world of Claire and Jamie while besides helping them admit nan existent Scotland.