Saudi Arabia Set To Host 26th Un Tourism General Assembly In Riyadh: What’s At Stake For Global Tourism?

Published on October 26, 2025

By: Paramita Sarkar

Saudi Arabia is preparing to big nan 26th convention of nan United Nations Tourism General Assembly successful Riyadh from November 7 to 11, 2025. This milestone arena marks nan 50th day of nan UN’s specialized agency for tourism and promises to redefine nan world tourism landscape. The assembly’s theme, “AI-Powered Tourism: Redefining nan Future,” will reside really emerging technologies tin toggle shape nan tourism manufacture while ensuring sustainability.

This marks a important infinitesimal for nan Kingdom of Saudi Arabia, arsenic it becomes nan first Gulf Cooperation Council (GCC) state to big a UN General Assembly session. The gathering is expected to bring together much than 160 personnel states, world organizations, and cardinal world players to talk tourism’s future, focusing connected leveraging artificial intelligence and sustainability to style nan manufacture complete nan adjacent 5 decades.

What Will Happen astatine nan UN Tourism General Assembly?

The 26th UN Tourism General Assembly will characteristic a packed schedule designed to tackle nan challenges and opportunities facing world tourism successful nan coming years. The arena will see plenary sessions, specialized committee meetings, and a thematic convention dedicated to exploring really artificial intelligence (AI) is poised to revolutionize nan tourism sector. Delegates will talk really AI tin heighten nan tourism experience, amended operational efficiency, and lend to biology sustainability.

Another cardinal schedule point will beryllium nan predetermination of nan adjacent UN Tourism Secretary-General, which will play a pivotal domiciled successful guiding nan statement done nan adjacent shape of its growth. The General Assembly will besides big nan 124th and 125th sessions of nan UN Tourism Executive Council, nan highest decision-making assemblage wrong nan organization.

As nan big nation, Saudi Arabia’s Ministry of Tourism will beryllium astatine nan forefront of these discussions, welcoming world leaders and experts to Riyadh for this groundbreaking event. The Kingdom’s committedness to tourism arsenic a driver of economical maturation and its strategical alignment pinch nan UN’s Sustainable Development Goals will beryllium a focal constituent passim nan discussions.

When and Where Will nan UN Tourism Assembly Take Place?

The 26th UN Tourism General Assembly will return spot from November 7 to 11, 2025, successful Riyadh, nan superior metropolis of Saudi Arabia. The arena will beryllium held astatine a clip erstwhile nan tourism assemblage is undergoing accelerated transformations, pinch sustainability and exertion becoming cardinal to its future. The assembly’s discussions will besides look up to nan adjacent 50 years of world tourism, shaping nan policies and strategies that will specify nan industry.

This historical arena successful Riyadh will besides coincide pinch nan motorboat of nan inaugural TOURISE Summit, taking spot instantly aft nan assembly from November 11-13, 2025. TOURISE will service arsenic a caller world level aimed astatine fostering speech and collaboration betwixt leaders from various sectors, including tourism, technology, investment, sustainability, and culture.

Why Is This Event Important for Global Tourism?

Saudi Arabia’s determination to big nan UN Tourism General Assembly is important for respective reasons. Firstly, it highlights nan Kingdom’s expanding domiciled arsenic a world leader successful tourism diplomacy and multilateral cooperation. As nan first GCC state to big a UN agency’s wide assembly, Saudi Arabia has been entrusted pinch shaping nan early of world tourism, a assemblage that plays a captious domiciled successful economies and communities worldwide.

The Kingdom’s strategical finance successful tourism nether its Vision 2030 scheme intends to diversify nan economy, trim dependence connected oil, and position Saudi Arabia arsenic a world tourism hub. Hosting nan UN Tourism General Assembly reinforces this vision, demonstrating Saudi Arabia’s committedness to creating a much sustainable and inclusive tourism sector.

The arena will besides supply a level for speech connected really technology, peculiarly artificial intelligence, tin beryllium harnessed to reside cardinal challenges wrong nan tourism industry. AI has nan imaginable to amended visitant experiences, optimize assets management, and beforehand biology sustainability.

What Else Will Happen During nan Assembly?

In summation to nan plenary sessions and committee meetings, nan UN Tourism General Assembly will characteristic discussions connected nan early of tourism successful an AI-driven world. This thematic convention will research nan ways successful which AI technologies are transforming nan sector, from personalized recreation experiences to smarter destination guidance and much businesslike operational systems.

One of nan highlights of nan arena will beryllium nan predetermination of nan adjacent UN Tourism Secretary-General, which will group nan reside for nan organization’s guidance successful nan coming years. This predetermination is captious arsenic it will style nan world tourism schedule and power really personnel states cooperate connected captious issues specified arsenic sustainability, integer transformation, and resilience successful nan look of world challenges.

What Is TOURISE, and How Does It Fit into This Event?

Immediately pursuing nan UN Tourism General Assembly, Saudi Arabia will big nan TOURISE Summit from November 11 to 13, 2025. TOURISE is simply a caller world level designed to bring together leaders from nan nationalist and backstage sectors to reside cardinal challenges and unlock opportunities successful nan recreation and tourism industry. The acme will attraction connected sectors for illustration technology, investment, culture, and sustainability, aiming to group nan schedule for a future-focused and equitable tourism industry.

By launching TOURISE, Saudi Arabia is reinforcing its position arsenic a world hub for cross-sectoral speech and invention successful tourism. The acme will supply a forum for governments, businesses, and different stakeholders to collaborate connected solutions for a sustainable tourism future.

How Will This Shape nan Future of Global Tourism?

The outcomes of nan UN Tourism General Assembly and TOURISE Summit are expected to style nan world tourism assemblage for decades to come. By focusing connected AI-powered tourism and sustainable development, these events will reside nan pressing challenges facing nan industry, specified arsenic ambiance change, overtourism, and technological disruption.

Saudi Arabia’s domiciled successful hosting these events underscores its increasing power successful world tourism. As nan Kingdom continues to put successful its tourism infrastructure and aligns pinch world sustainability goals, it will play a cardinal domiciled successful shaping nan early of nan sector. Through these efforts, Saudi Arabia intends to foster world practice and group a people for a tourism manufacture that is sustainable, inclusive, and future-ready.

Conclusion

With nan 26th UN Tourism General Assembly and nan motorboat of TOURISE, Saudi Arabia is solidifying its spot arsenic a world leader successful tourism invention and diplomacy. As nan tourism manufacture enters a caller era driven by AI and sustainability, these events will play a important domiciled successful defining nan early of travel.