Sarawak Unveils Its Most Ambitious Showcase At World Travel Market London 2025 To Strengthen Global Tourism Presence Ahead Of Visit Malaysia Year 2026

Published on November 3, 2025

Sarawak is group to make history astatine nan World Travel Market (WTM) London 2025 pinch its largest-ever participation, marking a bold measurement successful positioning itself arsenic 1 of Asia’s starring sustainable and taste tourism destinations. Taking spot from November 4 to 6, 2025, astatine ExCeL London, this expansive accumulation underscores Sarawak’s committedness to expanding its world scope and building anticipation for Visit Malaysia Year (VMY) 2026.

This year’s showcase will spot Sarawak return halfway shape pinch an awesome pavilion—the biggest it has ever presented—designed to embody nan state’s vibrant earthy landscapes, taste depth, and eco-conscious recreation ethos. Supported by 15 co-exhibitors from crossed nan state, including hotels, circuit operators, and tourism merchandise providers, Sarawak’s corporate beingness will bespeak a move blend of adventure, wellness, gastronomy, and responsible tourism.

Sarawak’s Strong Global Tourism Vision

WTM London serves arsenic a powerful world level wherever destinations link pinch world buyers, recreation professionals, and media from astir nan world. For Sarawak, this is simply a strategical opportunity to reaffirm its image arsenic nan Gateway to Borneo—a destination wherever nature, heritage, and invention intertwine to present transformative recreation experiences. Through its participation, Sarawak intends to prosecute profoundly pinch nan UK and European markets, beforehand cross-border collaboration, and item its publication to Malaysia’s broader tourism maturation up of 2026.

Sarawak Highlights At WTM London 2025

The state’s programme astatine WTM London 2025 will characteristic a bid of engaging events designed to showcase Sarawak’s diverseness and forward-looking tourism strategies:

Sarawak Networking Cocktail – November 4, 2025 (16:30)
A networking evening will unfastened Sarawak’s WTM campaign, welcoming world waste and acquisition partners, tourism stakeholders, and media representatives. The convention will group nan reside for collaboration, innovation, and relationship-building passim nan three-day event.

Official Launching Ceremony – November 5, 2025 (10:30)
The charismatic ceremonial will characteristic a compelling lineup of initiatives that underline Sarawak’s evolving tourism landscape. Key highlights see nan motorboat of “Sarawak Welcomes You”—a cinematic video run developed for Visit Malaysia Year 2026—and nan unveiling of nan “Gateway to a Sarawak Guinness World Record (GWR)” trailer, which introduces a awesome milestone inaugural linked to Sarawak’s world tourism ambitions.

A notable infinitesimal of nan ceremonial will beryllium nan joint motorboat pinch Sabah Tourism Board of nan Borneo UNESCO Sites Packages, a collaborative effort to elevate nan island’s globally recognized ecological and taste treasures. These packages will spotlight:

• Gunong Mulu National Park, a UNESCO World Heritage Site renowned for its monolithic cave systems and unsocial biodiversity.
• Niah National Park, different UNESCO World Heritage Site celebrated for its archaeological value and ancient cave art.
• Sarawak Delta Geopark, a UNESCO Global Geopark (Green Card status) representing a surviving illustration of community-driven geotourism and sustainable development.

TrendFest Debut And Interactive Experiences

Sarawak will besides make its debut astatine WTM’s recently introduced TrendFest, an experiential level highlighting destinations that champion culture, adventure, and sustainability. The Sarawak pavilion astatine TrendFest (TF10) will immerse visitors successful regular taste performances, accepted music, unrecorded artisan trade demonstrations, and interactive displays that bring nan tone of Sarawak’s group and practice to life.

Throughout nan event, nan 15 participating co-exhibitors from Sarawak will prosecute successful business-to-business (B2B) meetings, fostering meaningful partnerships pinch world recreation buyers and circuit operators. These engagements are expected to unfastened caller routes for collaboration, grow marketplace reach, and fortify Sarawak’s visibility wrong Europe’s highly competitory recreation landscape.

Strengthening Regional Collaboration

Sarawak’s increasing beingness connected nan world shape besides signals its heavy committedness to location practice and sustainable tourism improvement crossed Borneo. The preamble of nan Borneo UNESCO Sites Packages reflects a shared extremity pinch Sabah to jointly beforehand nan island’s pristine rainforests, geological wonders, and indigenous cultures nether a unified banner. Together, these initiatives purpose to create a holistic recreation communicative that celebrates Borneo’s earthy and taste richness while ensuring its preservation for generations to come.

Discover The Wonders Of Sarawak

Located connected nan legendary land of Borneo, **Sarawak—known arsenic nan Land of nan Hornbills—**offers an bonzer array of experiences for travellers seeking some escapade and authenticity. Visitors tin travel into nan bosom of Gunong Mulu National Park, marking its 25th day arsenic a UNESCO World Heritage Site, aliases trace nan footsteps of ancient civilizations wrong nan Niah Caves, wherever early quality remains and prehistoric creation uncover millennia of quality history.

Nature enthusiasts tin research Bako National Park, location to uncommon proboscis monkeys and untouched coastal landscapes, while eco-conscious travellers tin immerse themselves successful nan Sarawak Delta Geopark, a exemplary of community-led conservation and sustainable tourism. Beyond its earthy beauty, Sarawak invites visitors to acquisition surviving civilization done homestays, culinary journeys, and accepted trade workshops that link travellers straight pinch section communities.

A Destination Poised For Global Recognition

Sarawak’s monumental information astatine WTM London 2025 marks much than an exhibition—it is simply a connection of intent. The authorities is positioning itself arsenic a starring unit successful eco-cultural tourism, blending practice pinch invention to present meaningful recreation experiences. As Visit Malaysia Year 2026 approaches, Sarawak’s showcase successful London will not only fortify its world floor plan but besides animate travellers to observe nan authentic, unspoiled, and divers bosom of Borneo.