Sarawak Joins Forces With Sabah To Promote Borneo’s Unesco Heritage Sites And Sustainable Tourism Growth At Wtm London 2025

Published on November 4, 2025

Sarawak Tourism Board is poised to make a important effect astatine nan World Travel Market (WTM) London 2025, taking spot from November 4 to 6, astatine ExCeL London. This year, Sarawak will debut its largest-ever pavilion, showcasing nan champion of nan state’s rich | taste heritage, earthy beauty, and unwavering committedness to sustainable tourism. The arena serves arsenic a cardinal milestone successful nan lead-up to Visit Malaysia Year (VMY) 2026, arsenic Sarawak seeks to bolster its beingness successful nan UK and European markets.

The pavilion will characteristic 15 co-exhibitors, including circuit operators, hotels, and tourism merchandise providers, each dedicated to promoting Sarawak’s divers offerings. This year’s showcase will stress Sarawak’s strengths successful responsible tourism, escapade travel, wellness, gastronomy, and taste heritage. With a attraction connected sustainability, nan pavilion intends to position Sarawak arsenic nan “Gateway to Borneo,” offering unsocial experiences for eco-conscious travelers from astir nan world.

Championing Culture, Nature, and Sustainability

Sarawak’s attack to tourism is rooted successful its earthy and taste treasures, and WTM London 2025 is nan cleanable level to bring this imagination to a world audience. At nan bosom of Sarawak’s offerings are its iconic UNESCO World Heritage Sites, including Gunong Mulu National Park, Niah National Park, and nan Sarawak Delta Geopark. These earthy wonders are a testament to Sarawak’s committedness to conservation and sustainable tourism, offering visitors a chance to research pristine rainforests, unsocial caves, and divers wildlife.

Beyond nature, Sarawak’s taste richness is arsenic compelling. The authorities will showcase its vibrant community-based tourism initiatives, including homestays, taste exchanges, and crafts workshops. These programs not only let visitors to prosecute pinch section traditions but besides support nan preservation of Sarawak’s surviving practice and thief prolong section communities.

“We are excited to coming Sarawak arsenic a premier destination for responsible, eco-conscious travel,” said a typical of Sarawak Tourism Board. “Through our divers offerings, we want to animate travelers to research our culture, link pinch nature, and participate successful experiences that person a affirmative effect connected some nan situation and nan communities.”

A Dynamic Program for Trade and Media Engagement

Sarawak’s beingness astatine WTM London will beryllium highlighted by a packed schedule designed to facilitate waste and acquisition partnerships, media engagement, and collaboration crossed nan tourism industry. The Sarawak Networking Cocktail connected November 4 will beryllium an important networking event, bringing together manufacture professionals, waste and acquisition partners, and media representatives to talk imaginable partnerships and research business opportunities.

The charismatic motorboat ceremonial connected November 5 will beryllium different awesome event, wherever Sarawak will unveil nan “Sarawak Welcomes You” video, a cardinal promotional portion for Visit Malaysia Year 2026. The motorboat will besides present nan “Gateway to a Sarawak Guinness World Record” run trailer. A collaboration pinch nan Sabah Tourism Board will further item nan Borneo UNESCO Sites Packages, showcasing location treasures for illustration Gunong Mulu and Niah National Park, arsenic good arsenic nan Sarawak Delta Geopark, a UNESCO Global Geopark.

Participation successful TrendFest and Focused B2B Meetings

Sarawak will besides participate successful nan TrendFest programme astatine WTM London 2025, marking its debut successful this engaging initiative. TrendFest will characteristic a scope of taste performances, artisan showcases, and interactive experiences that will let visitors to immerse themselves successful Sarawak’s traditions. This innovative level gives Sarawak a chance to prosecute pinch imaginable travelers successful a hands-on, experiential way.

In summation to TrendFest, Sarawak’s 15 co-exhibitors will beryllium actively progressive successful B2B meetings passim nan event. These discussions are aimed astatine expanding Sarawak’s scope wrong nan UK and European tourism markets, building distribution networks, and strengthening partnerships pinch recreation manufacture stakeholders. The attraction will beryllium connected driving sustainable tourism maturation and promoting Sarawak’s unsocial offerings to a broader audience.

Collaborating pinch Sabah and Promoting Regional Sustainability

Sarawak’s collaboration pinch nan Sabah Tourism Board is simply a strategical move designed to beforehand tourism crossed Borneo arsenic a unified region. Together, Sarawak and Sabah will coming nan Borneo UNESCO Sites Packages, a postulation of practice and earthy sites that tie attraction to some states’ taste and biology significance. This practice reinforces nan committedness to sustainable tourism and intends to pull travelers to research some destinations while respecting their vulnerable ecosystems and supporting section communities.

Sarawak’s dedication to community-based tourism is besides a cardinal constituent of its approach. Homestays, taste workshops, and artisan experiences connection visitors an opportunity to prosecute straight pinch section communities while contributing to their economical development. These sustainable tourism initiatives are important for preserving nan taste practice of Sarawak and ensuring that tourism benefits section populations successful a responsible manner.

Setting nan Stage for Visit Malaysia Year 2026

Sarawak’s information successful WTM London 2025 is simply a important portion of its strategy starring into Visit Malaysia Year 2026. By establishing beardown relationships pinch world waste and acquisition partners, media, and tourism stakeholders, Sarawak is positioning itself to beryllium a starring destination successful Malaysia’s nationalist tourism efforts. With a attraction connected responsible, adventure, and culture-based tourism, Sarawak is group to entreaty to a increasing world request for sustainable travel.

The state’s information astatine WTM London is much than conscionable a promotional opportunity—it is simply a chance to group nan reside for its early tourism growth. As Sarawak continues to create its tourism offerings, its committedness to sustainability and community-driven tourism remains astatine nan halfway of its identity. The authorities is poised to pull eco-conscious travelers who activity not only earthy beauty but authentic, meaningful experiences that lend to nan well-being of some travelers and nan section communities they visit.

Travel manufacture professionals tin sojourn Sarawak’s booth astatine Stand N10-400 during WTM London 2025 to research nan divers tourism opportunities nan region offers. As Sarawak embarks connected its travel to Visit Malaysia Year 2026, nan world is invited to acquisition nan rich | heritage, stunning landscapes, and sustainable tourism initiatives that make Sarawak a must-visit destination successful nan bosom of Borneo.