Sala Group & 1912 Hotels Come Together For New Concept

Sala Group Marbella, nan starring sanction successful premium manner and hospitality, has collaborated up pinch 1912 Hotels, an emerging awesome successful edifice guidance and improvement group pinch immoderate of nan astir unique European properties. 

The collaboration plans to elevate hospitality experiences to their finest by merging Sala Group’s renowned brands, including La Sala, La Sala By The Sea, OAK Firehouse & Cocktail, and The Clubhouse Marbella, pinch 1912 Hotels’ attraction connected nutrient and beverage arsenic a halfway gross driver. The business is going to wholly toggle shape edifice restaurants into standalone destinations for locals and world guests.

The first project, launching October 2025, is OAK Firehouse & Cocktail astatine Cubo Golf Resort Ljubljana. The good eating and mixology conception will connection open-fire cuisine, cautiously created cocktails, and unrecorded intermezo successful Slovenia’s capital, group against a stunning play edifice backdrop.

Wayne Elliott, Managing Director of Sala Group Marbella, called nan business a “dynamic, eager journey”, pinch OAK Firehouse & Cocktail arsenic nan first measurement successful a semipermanent collaboration. Audun Lekve, CEO of 1912 Hotels, elaborate nan shared imagination for excellence, innovation, and nan astir memorable impermanent experiences.

Both companies person put design-driven spaces and exceptional work astatine nan forefront of their concept. Following Ljubljana, much projects are planned for different awesome European manner destinations successful 2026 and beyond. The breathtaking news will proceed pinch further specifications planned to beryllium announced later successful 2025.

“Our extremity has ever been to activity pinch partners who stock our imagination for excellence, innovation, and meaningful impermanent experiences,” said Audun Lekve, CEO of 1912 Hotels. “With Sala Group Marbella, we’ve recovered a earthy synergy and bringing OAK Firehouse & Cocktail to Slovenia is conscionable nan beginning.”