Sacred Valley Peru: Intrepid Travel Pushes For Sustainable Tourism In A New Era

Published on August 24, 2025

Intrepid Travel, nan planet’s biggest escapade recreation company, is driving nan world activity toward responsible recreation pinch a bold caller initiative. You tin drawback them successful The Global Sustainable Tourism Council‘s first-ever online series, Travel Redefined: Tourism for People and Planet. The bid highlights nan urgent request to make sustainability nan main attraction of travel, and Intrepid is mounting nan example. They want to show nan full world really recreation tin activity hand-in-hand pinch nan satellite and nan communities travellers emotion visiting.

In Travel Redefined, Intrepid is proving that recreation tin beryllium a existent unit for good. Sustainability is nan heartbeat of nan initiative, and nan bid is packed pinch stories that show really recreation tin spark affirmative social, cultural, environmental, and economical change. Adventures tin champion section cultures, protect coastlines, and substance economies, each successful 1 trip. This bid is much than a talking point; it’s a rallying outcry for everyone, from manufacture leaders to vacationing families. By spreading nan connection and championing responsible practices, it is imaginable to conflict overtourism, ambiance change, and habitat destruction, proving that nan early of recreation can, and should, beryllium green.

The series, made successful business pinch Content With Purpose, brings together inspiring real-life stories and smart tips from pioneers and groups that are starring nan measurement successful sustainable tourism. It features section communities and shows really eco-friendly projects are shaping recreation everywhere. These tales unfastened caller viewpoints connected wherever tourism is heading and really travellers tin each travel pinch a lighter footprint.

The Sacred Valley of Peru: A Hub for Sustainable Practices successful Tourism

In nan first section of nan bid titled Intrepid: Purpose-Led Travel, section squad members Fernando Rodriguez, Maritza Chacacanta, and Alejandrina Vega Punal travel done nan distant mountainous communities of Peru’s Sacred Valley. The Sacred Valley is 1 of Peru’s astir iconic regions, steeped successful history and culture. It is besides a premier illustration of really tourism tin thrust sustainable change.

While exploring this breathtaking valley, nan squad visits nan porters’ storage successful Ollantaytambo, known arsenic nan gateway to Machu Picchu, and witnesses firsthand nan ways successful which Intrepid contributes to preserving nan rich | taste practice of nan region. The company’s efforts not only purpose to support nan section system but besides beforehand nan preservation of taste traditions done responsible tourism. By prioritizing sustainable practices, Intrepid helps support a delicate equilibrium betwixt taste practice and economical development.

Purpose-Led Tourism: Strengthening Local Communities Through Responsible Travel

The Travel Redefined bid not only showcases sustainable practices but besides emphasizes nan request for corporate action wrong nan recreation industry. In an question and reply pinch James Thornton, Intrepid’s CEO, nan company’s attack to leveraging its world standard to create affirmative societal alteration is highlighted. Intrepid intends to show that sustainability is not a competitory advantage but alternatively a shared work that requires collaboration crossed nan recreation industry.

As travelers go progressively conscious of their biology footprint, Intrepid’s connection becomes moreover much relevant. The company’s activity successful nan Sacred Valley of Peru exemplifies really tourism tin beryllium done successful a measurement that benefits section communities, preserves taste heritage, and supports sustainable economical growth. Through this series, nan institution calls connected different recreation operators to clasp these principles and lend to nan corporate effort of responsible tourism.

A Growing Global Movement Toward Sustainable Tourism

The motorboat of Travel Redefined comes astatine a pivotal infinitesimal for nan tourism industry. According to nan World Tourism Barometer, world global tourer arrivals grew by 5 percent successful Q1 2025 compared to nan erstwhile year, signaling a record-breaking twelvemonth for world tourism. This maturation underscores nan urgency of rethinking really nan manufacture operates to guarantee it contributes to sustainability and world well-being.

The GSTC’s Randy Durband emphasized that Travel Redefined serves arsenic a powerful reminder that each travel holds nan imaginable to time off a lasting, affirmative legacy. Many of nan organizations featured successful nan series, which are members of nan GSTC, person already embedded sustainability into their operations. These real-world examples item nan quality that tin beryllium made erstwhile tourism aligns itself pinch nan values of biology stewardship and taste preservation.

Filming Sustainable Practices Across Six Continents

Filmed connected six continents and spanning complete 50 filming days, Travel Redefined created a bid of 24 cinematic short films, 22 thought activity videos, and 10 master interviews. These films archive nan divers ways tourism tin beforehand sustainable practices, specified arsenic biodiversity conservation, carbon reduction, green mobility, and responsible discarded management. The bid besides covers equitable economical development, cultural preservation, and accessible tourism experiences.

Max Smith, nan laminitis of Content With Purpose, explained that nan bid reflects nan company’s committedness to sustainability, from utilizing section movie crews to showcasing nan stories of communities moving to protect nan planet. He believes nan bid shows that a flourishing, sustainable tourism manufacture is not conscionable a distant goal, but thing already unfolding successful real-time.

The Future of Travel: A Shared Responsibility

For anyone who loves to research caller places, nan caller Travel Redefined bid is much than different show connected nan schedule; it’s a backstage walk to sustainable tourism successful action. Enthusiasts tin meet nan surfers school each different eco-friendly methods successful California, past jump complete to nan Philippines, wherever section heroes are restoring coral reefs. The stories beryllium that mindful recreation tin uplift some nan group who invited travellers and nan onshore itself.

What sticks is nan clear takeaway: each travel tin steer nan world toward a greener tomorrow. As much of backpackers hunt for experiences that consciousness correct successful their hearts and connected nan planet, a bid for illustration Travel Redefined is nan cleanable co-pilot. It hands them easy, smart choices to sprinkle into nan adjacent recreation scheme truthful 1 tin create ripples of bully nan infinitesimal nan level lifts off.