Sa Tourism Optimizes 2026 Trade Shows With New Plans Based On Exhibitor Feedback

Published on October 13, 2025

In an effort to make nan 2026 Meetings Africa and Africa’s Travel Indaba (ATI) waste and acquisition shows tally much smoothly and successfully than their 2025 counterparts, South African Tourism (SA Tourism) is taking proactive measures. The organisation is expediting its preparations for nan 2026 waste and acquisition shows successful consequence to feedback from buyers and exhibitors. This will thief to amended nan acquisition for each parties progressive and reside nan issues encountered during nan erstwhile event.

2026 Trade Show Registration and Planning

SA Tourism is targeting nan end of October 2025 to unfastened registrations for some nan Meetings Africa and Africa’s Travel Indaba waste and acquisition shows. This timeline comes aft nan procurement challenges that impacted nan 2025 editions of nan waste and acquisition shows. To guarantee smoother operations, SA Tourism has already begun addressing these issues by finalizing nan tender process for nan events guidance institution (EMC) that will grip some events from 2026 to 2028.

The tender process for nan EMC closed astatine nan extremity of September 2025, and nan institution is expected to beryllium appointed by nan extremity of October. The business pinch nan EMC is simply a captious measurement successful ensuring nan successful execution of some waste and acquisition shows and seamless arena management moving forward.

Post-Event Survey and Feedback

SA Tourism conducted broad post-event surveys aft nan 2025 waste and acquisition shows to place areas that require improvement. These surveys, completed by 119 exhibitors and 118 buyers, revealed a important driblet successful wide restitution compared to nan erstwhile year. Specifically, exhibitors’ wide impressions of ATI decreased from 91% successful 2024 to conscionable 50% successful 2025.

The feedback pointed to respective operational areas that request attention, including communication pinch organizers, floor layout, stand rates, and nan efficiency of registration processes. These issues were peculiarly noticeable successful nan online diary system, which exhibitors recovered to beryllium cumbersome and inefficient.

Focused Improvements for 2026

Based connected nan feedback, SA Tourism is committed to making changes that will straight reside nan challenges exhibitors and buyers faced successful 2025. Key improvements for nan 2026 waste and acquisition shows include:

• Enhanced Communication: SA Tourism plans to amended connection channels pinch exhibitors and buyers to guarantee that they are afloat informed passim nan readying and execution phases.
• Revised Floor Layouts: A new, much businesslike floor layout will beryllium designed to amended nan travel of postulation and maximize relationship betwixt exhibitors and attendees.
• Streamlined Registration Process: The registration process will beryllium overhauled to simplify and accelerate attendee sign-ups, ensuring a smoother introduction experience.
• Optimized Online Systems: Efforts to amended nan online diary strategy and different integer devices will beryllium prioritized to heighten scheduling and meeting arrangements.

Commitment to Improving nan Experience for All Stakeholders

SA Tourism has emphasized nan value of collaboration pinch nan backstage sector successful shaping nan early of nan Meetings Africa and Africa’s Travel Indaba events. To that end, nan statement is moving intimately pinch manufacture stakeholders, including apical tourism associations, to found a private-sector advisory panel. This panel, akin to nan 1 utilized for ATI successful 2025, will beryllium tasked pinch providing ongoing feedback to guarantee nan waste and acquisition shows align pinch nan needs of some exhibitors and buyers.

Furthermore, SA Tourism’s committedness to improving nan timing and organization of nan waste and acquisition shows is evident successful their early announcement of nan 2026 arena dates. This beforehand announcement provides exhibitors and buyers pinch ample clip to plan, which is simply a important measurement successful fostering amended information and engagement.

Looking Ahead: Positive Outlook for 2026

With nan lessons learned from nan 2025 waste and acquisition shows, SA Tourism is group to present a much efficient and impactful experience for nan 2026 Meetings Africa and Africa’s Travel Indaba waste and acquisition shows. By addressing procurement challenges, improving communication, and making operational adjustments, SA Tourism is positioning these events for greater occurrence successful nan coming years.

The early steps being taken to amended nan planning process, mixed pinch nan ongoing engagement pinch exhibitors and buyers, will guarantee that nan 2026 waste and acquisition shows are well-organized and well-received by some section and world stakeholders.

Building for nan Future of Tourism successful Africa

SA Tourism‘s efforts to heighten these waste and acquisition shows are portion of a larger committedness to increasing nan tourism manufacture successful South Africa and Africa overall, arsenic Meetings Africa and Africa’s Travel Indaba continue to summation prominence. SA Tourism is laying nan groundwork for early achievements that will use nan region’s full tourism ecosystem pinch a clear scheme for 2026 and beyond.