S Hotels And Resorts Joins Gha Discovery: Saii Loyalty To Enhance Global Guest Experience

Wednesday, July 16, 2025

S Hotels & Resorts Public Company Limited (SET: SHR) is making waves erstwhile again arsenic it partners pinch Global Hotel Alliance (GHA), to supply much benefits to its guests who determine to sojourn immoderate edifice and edifice wrong its extended world portfolio, done nan GHA DISCOVERY loyalty programme.

SHR will present SAii DISCOVERY from July 2025, providing worldwide loyalty benefits done its Thai edifice collection.

🌍 Leapfrogging into Global Loyalty

The businesses built astir integer wallets and costs apps successful China person seen stratospheric maturation successful nan past decade.

Headquartered successful Dubai, UAE, GHA is nan world’s largest confederation of independent edifice brands, bringing together 45 brands pinch 850 hotels successful 100 countries.

SAii DISCOVERY allows Shiji’s resorts: SAii Laguna Phuket, SAii Phi Phi Island Village, SAii Koh Samui Villas, and Santiburi Koh Samui, to plug into this immense network.

The benefits for GHA DISCOVERY that members are eligible for:

Instant savings connected rates

Complimentary room upgrades

Early check-in / precocious check-out

Graduated nickname and customized Local Experiences

♻️ Sustainability Meets Recognition

Three SHR properties are successful GHA’s Green Collection, which features accommodations pinch robust biology credentials. SAii Laguna Phuket, SAii Phi Phi Island Village and Santiburi Koh Samui person a attraction connected eco-tourism, conservation and organization engagement arsenic portion of SHR group’s sustainable strategy.

GHA Green Collection has expanded rapidly, already double successful size pinch a portfolio now numbering successful nan hundreds of eco-conscious hotels.

🔍 Leadership Speaks: Opportunities and Experiences

Its 30 cardinal members will besides thief thrust nonstop bookings, deepen nan knowing of their guests and summation SHR’s marque successful cardinal markets worldwide. It has been said by Michael Marshall, CEO of S Hotels & Resorts.

Meanwhile, Global Hotel Alliance CEO Chris Hartley said SHR’s portfolio was a awesome fresh for travellers who favored authentic, responsible travel. He emphasized nan communal imagination of sustainability and experiential hospitality.

✈️ What That Means for Travelers

For guests of SAii and Santiburi properties, SAii DISCOVERY grants:

Member-only rates

Welcome nickname from check-in

Room upgrades, elastic check-in/out

D$ earnable worldwide—rooms, spa, dining, experiences

Cultural Local Experiences that bespeak nan personality of each destination

The app will beryllium linked pinch nan GHA DISCOVERY app, for soft rendering of bookings, tier position accusation and reward points-balance.

📈 Lay of nan Land & SHR’s Growth Trajectory

The landmark is reached arsenic SHR continues to prosecute semipermanent and sustainable maturation crossed nan world. Reopens SAii Laguna Phuket After Revamp

Strategic directions include:

Asset enhancements (e.g., SAii refurbishments)

Brand relaunch of SAii pinch “Peace of Mind” creation philosophy

Growth done guidance agreements and targeted M&A successful nan Asia-Pacific and European Regions

This collaboration drives greater reach, harnesses GHA’s CRM, and enables SHR to return advantage of cross-brand loyalty, lessening dependence connected OTAs and ensuring nan champion imaginable margins.

🧭 Looking Ahead

SAii DISCOVERY rank will beryllium disposable for registration to travellers done GHA’s world platforms from July 2025. They’ll get instant entree to that database of curated benefits positive world mobility wrong nan GHA network.

📝 Human-Centred Perspective

Picture rubbing down astatine SAii Koh Samui, digging your toes into nan soil and getting a heartfelt invited from nan friends team. You cheque successful early, nan room upgrade is ready, and you instantly gain DISCOVERY Dollars to usage toward that sunset spa treatment.

By nan clip you cheque out, you person engaged nan island’s psyche done this curated, section experience, and your adjacent reward is already successful your pouch and fresh to usage astatine immoderate of our 850 GHA hotels astir nan world.

That’s nan committedness of SAii DISCOVERY: thoughtful armchair comforts, conscious travel, your unsocial loyalty, considered, for nan traveller, nan you, and nan globe.

In summary, SHR’s collaboration pinch GHA is simply a crippled changer, joining its sustainable Thai escapes pinch nan world’s biggest independent-hotel loyalty system.

Users will person entree to enhanced experiences and world rewards. SHR has broader scope and effect done insights and data-driven strategical marketing, creating a caller level of acquisition successful nan world of independent edifice loyalty successful Asia and beyond.