Rwazi Raises $12m Series A To Help Companies With Consumer Insights And Intelligence

Joseph Rutakanga spent 8 years looking for devices to thief companies stitchery user penetration data. Eventually, he decided to conscionable build them. 

Now his startup, called Rwazi, has raised a $12 cardinal Series A led by Bonfire Ventures to thief companies pinch marketplace intelligence and user insights. He founded nan institution successful 2021 pinch co-founder Eric Sewankambo. 

“There was an abundance of user and market-level information for places for illustration nan U.S., UK, and a fewer parts of Western Europe, possibly immoderate traces successful Canada and Australia. But erstwhile it came to world markets, including economical giants for illustration India, Brazil, Mexico, Japan, Turkey, and China, location was thing usable,” he told TechCrunch. “No existent image connected consumption, what consumers wanted, aliases really their behaviour was shifting.” 

At first, he thought to lick nan rumor by purchasing statistic from authorities waste and acquisition agencies. But eventually, he recovered that information to beryllium outdated, fragmented, aliases sometimes simply nonexistent. He past turned to buying user reports and recovered them often inaccurate aliases difficult to prove. 

“The solution wasn’t surveys. It wasn’t panels. It was what we now telephone zero-party data; depletion information that’s voluntarily shared by nan consumer, wrong their ain routines, captured utilizing precocious validation and verification systems, crossed immoderate location, successful existent time,” Rutakangwa said. 

The brace via their startup, ended up building an AI-powered intelligence package strategy that lets businesses person real-time visibility into their user markets. It helps foretell user behaviour and place important areas to salary attraction to, which, successful turn, tin thief trim nan costs of customer acquisition and boost customer loyalty. Rwazi customers see apical user companies specified arsenic Coca-Cola, Pampers, Visa, and Nestle, per Rwazi’s website. 

The institution antecedently raised a $4 cardinal seed information successful 2022, besides led by Bonfire Ventures. 

Rutakangwa described nan fundraising process this clip astir arsenic “selective,” saying he and Sewankambo focused connected “finding nan correct partners, those who profoundly understood nan problem.” Other investors successful this information see Santa Barbara Ventures, Newfund, and Alumni Ventures. 

Rwazi said it will usage nan caller superior to standard its AI co-pilot to thief its clients make much meticulous real-time decisions. It besides hopes to prosecute much engineers. It presently pulls information from 190 countries, pinch customers chiefly successful nan U.S. and Europe. The goal, arsenic Rutakangwa said, is to proceed building infrastructure that captures nan evolving world of user data. 

Rwazi does person competition,n including from bequest user insights companies GFK and Ipsos. But Rutakangwa said Rwazi is different from its competitors because it doesn’t trust connected modeled aliases inferred data. Instead, its ain infrastructure allows for penetration and execution; knowing what to do and what to do astir it, he continued. 

“Winning coming intends anticipating shifts, seeing astir corners, and making assured moves earlier nan title moreover senses a change,” he said.