Royal Caribbean Expands With Santorini Beach Club And Loyalty Points Flexibility For Guests In 2026

Published on November 1, 2025

Royal Caribbean Group is charting an breathtaking people for 2026, revealing eager plans that will redefine luxury cruising and elevate impermanent experiences. From introducing a first-of-its-kind backstage formation destination successful Europe to transforming its loyalty programs, nan institution is poised to lead nan measurement successful nan cruise manufacture for years to come.

Royal Beach Club Santorini: A Unique Greek Getaway

Royal Caribbean International and Celebrity Cruises are group to connection guests an exclusive flight successful Greece pinch nan opening of Royal Beach Club Santorini successful nan summertime of 2026. This caller destination will beryllium nan first of its benignant successful Europe, providing a private, luxurious retreat connected 1 of nan world’s astir coveted islands.

Santorini is known for its striking cliffs, blue-domed churches, and picturesque sunsets, and nan formation nine will showcase nan island’s earthy beauty while offering world-class amenities. The nine will characteristic backstage pools, a swim-up bar, gourmet dining, and entree to nan island’s celebrated beaches. Guests will besides person nan opportunity to return guided tours to research Santorini’s celebrated sites, including its ancient ruins and quaint villages, making this a cleanable blend of relaxation and exploration.

One of nan cardinal innovations astatine this caller formation nine will beryllium its attraction connected managing nan island’s congestion, which often becomes a situation during nan highest summertime months. With aggregate entree points, guests will beryllium capable to bask a seamless and relaxed acquisition while avoiding nan crowds. This will supply a refreshing caller measurement to acquisition Santorini, offering some exclusive amenities and nan chance to dive into nan island’s rich | culture.

Expanding Exclusive Beach Destinations: A Vision Beyond 2026

The Royal Beach Club Santorini is conscionable nan opening of Royal Caribbean Group’s expansive imagination for exclusive formation destinations. The institution already operates 2 backstage locations—Perfect Day astatine CocoCay successful nan Bahamas and Labadee successful Haiti—and by 2028, it plans to grow this portfolio to see 8 backstage destinations. These locations will let guests to bask unforgettable getaways successful secluded, beautiful environments, free from nan emblematic tourer crowds.

In summation to Santorini, nan Royal Beach Club Nassau is group to unfastened successful December 2025, offering different private, luxurious flight successful nan Bahamas. This marks conscionable 1 of respective planned developments, pinch much exclusive formation experiences connected nan horizon, allowing travelers to bask some relaxation and escapade successful idyllic settings.

Revolutionizing Loyalty: Introducing Points Choice

Royal Caribbean Group is besides making waves pinch its enhanced loyalty program, Points Choice, which will beryllium launched successful 2026. This innovative programme is designed to supply moreover much elasticity for loyal cruisers. For nan first time, guests will beryllium capable to allocate loyalty points crossed immoderate of nan company’s 3 brands: Royal Caribbean International, Celebrity Cruises, and Silversea Cruises, sloppy of which marque they sailed with.

Previously, guests could only gain points wrong nan marque they traveled with, but pinch Points Choice, guests tin now accumulate and redeem points crossed each 3 brands. This elasticity allows travelers to maximize their rewards, whether they for illustration to sail pinch Royal Caribbean, Celebrity, aliases Silversea, and provides a much seamless, interconnected acquisition crossed nan Royal Caribbean Group family.

The preamble of this characteristic is expected to beryllium a game-changer successful nan cruising world, offering guests greater power complete their rewards and making loyalty programs much customer-centric.

A Positive Outlook for 2026: Strong Demand and Future Plans

As Royal Caribbean Group looks up to 2026, nan institution is buoyed by beardown booking trends and affirmative request crossed its brands. Bookings for nan twelvemonth are already exceeding expectations, pinch galore cruises trading astatine higher rates than anticipated. Despite facing immoderate challenges, specified arsenic rising substance costs and accrued taxation rates, Royal Caribbean remains assured that nan request for cruising will stay robust.

In addition, nan institution is making important investments successful its fleet. With plans to summation drydock days successful 2026 for vessel modernization, Royal Caribbean is committed to keeping its ships astatine nan forefront of luxury and innovation, ensuring that they proceed to connection top-tier experiences for each guests.

Looking Ahead: A Bright Future for Royal Caribbean Group

Royal Caribbean Group’s announcement of Royal Beach Club Santorini and nan caller Points Choice loyalty programme signals a caller era for nan company. These initiatives bespeak nan brand’s committedness to offering unparalleled recreation experiences and ensuring guests are rewarded for their loyalty. As nan institution expands its exclusive destinations and enhances its offerings, Royal Caribbean Group is firmly positioned for continued occurrence successful 2026 and beyond.

With its sights group connected delivering world-class service, unforgettable experiences, and an ever-expanding scope of luxury offerings, Royal Caribbean is group to stay a leader successful nan world cruise industry, delivering connected its committedness of an exceptional, once-in-a-lifetime picnic for all.