Published on October 15, 2025
Sabre Corporation, a awesome subordinate successful recreation manufacture exertion and software, has launched a revolutionary AI-based solution for nan optimization of hose revenue. With nan thief of Riyadh Air, Sabre has introduced nan SabreMosaic Continuous Revenue Optimizer (CRO) which is nan first self-service continuous gross play optimizer successful nan hose industry. With nan thief of AI, airlines are capable to waste and displacement their pricing successful real-time, moving past bequest fare systems to continuous move pricing, a awesome displacement and enablement to nan gross optimization technology.
Through this collaboration, Riyadh Air will beryllium among nan first airlines to instrumentality nan innovative CRO system, designed to thief airlines boost gross by up to 3.5% without expanding capacity. The AI-driven exertion continuously assesses demand, competitory pricing trends, and customer preferences to set fares dynamically, ensuring that each rider receives nan astir competitory and applicable pricing.
Mike Reyes, Senior Vice President of Product Management astatine Sabre, described nan caller attack arsenic a game-changer for really airlines grip pricing. He explained that pinch CRO, airlines were moving distant from accepted class-based models that had agelong defined hose gross systems. He emphasized that this innovative attack allowed airlines for illustration Riyadh Air to value seats intelligently successful existent time, helping them make much gross while amended gathering nan needs of their passengers.
Sabre’s level taps into immense amounts of anonymized recreation data, enabling smarter, data-driven pricing decisions. The system’s continuous adjustments successful pricing bespeak some contiguous customer preferences and semipermanent marketplace trends, offering tailored recommendations for each customer. By seamlessly integrating Sabre’s proprietary algorithms pinch their extended AI capabilities, CRO enables airlines to scope optimal pricing decisions that maximize gross imaginable without expanding nan number of disposable seats.
The caller pricing exemplary builds connected nan instauration of SabreMosaic, an AI-native level launched successful 2024 that has already delivered important gross gains for complete 10 airlines. In its business pinch Riyadh Air, Sabre has enhanced nan level pinch a solution that offers real-time, classless pricing. This represents a awesome displacement distant from bequest pricing models that are often constricted by predefined fare classes.
Riyadh Air, which has a beardown imagination to modernize nan hose acquisition for a digitally-savvy customer base, has embraced this cutting-edge solution to optimize its gross guidance strategy. The airline’s VP of Pricing and Revenue Management, Shihaj Kutty, highlighted that adopting Sabre’s exertion was basal for staying up of evolving user expectations.
Kutty shared that nan hose was rethinking nan full traveler experience, pinch Sabre’s exertion playing a cardinal domiciled successful this transformation. He explained that by adopting continuous, segment-based pricing, nan hose could connection much personalized pricing to passengers, amended aligning pinch their needs, while besides driving nan company’s business goals. He added that this business pinch Sabre not only improved their pricing strategies but besides supported semipermanent maturation by optimizing gross opportunities.
The merchandise of SabreMosaic Continuous Revenue Optimizer is well-timed, arsenic airlines look mounting unit to maximize each spot sold. According to a study by MIT, airlines utilizing segment-based continuous pricing models tin spot gross gains of 3-6% successful competitory marketplace scenarios. By eliminating nan restrictions of accepted class-based systems, CRO empowers airlines to set dynamically to changes successful customer request and marketplace conditions, giving them an separator successful fast-evolving environments.
At a caller conference, Sabre previewed CRO, pinch Riyadh Air executives sharing insights into nan real-world effect of classless gross guidance and AI-driven pricing models. The overwhelming consequence from manufacture leaders and different hose participants underscored nan important displacement underway successful really airlines attack pricing and gross optimization.
Riyadh Air is starring nan complaint successful embracing this next-generation technology, demonstrating its committedness to remaining astatine nan forefront of invention successful nan hose industry. Through Sabre’s AI-driven, classless pricing, Riyadh Air will not only heighten its competitory separator but besides present much personalized recreation experiences to its customers.
Kutty expressed excitement astir being portion of nan gyration successful nan hose industry, noting that nan caller pricing attack would not only supply contiguous gross boosts but besides position nan institution for sustainable maturation arsenic it continued to innovate and accommodate to customers’ needs.
Sabre’s CRO solution is now disposable to airlines worldwide, either arsenic a standalone module aliases successful conjunction pinch nan broader SabreMosaic platform. Airlines adopting this precocious strategy will beryllium capable to leverage real-time information to optimize each facet of their pricing strategies, offering amended prices to customers while maximizing profitability.
As nan hose manufacture adapts to caller technologies and marketplace shifts, solutions for illustration Sabre’s Continuous Revenue Optimizer correspond nan early of gross management. Airlines that instrumentality these precocious AI-powered devices will beryllium well-positioned to meet customer expectations, summation profitability, and thrive successful a competitory marketplace.
About Sabre Corporation
Sabre Corporation is simply a world leader successful exertion solutions for nan recreation industry. The institution provides software, distribution, and fulfillment services that thief recreation suppliers and agencies optimize their operations and present personalized recreation experiences. Based successful Southlake, Texas, Sabre operates successful complete 160 countries worldwide, empowering recreation companies to make smarter, data-driven decisions and amended service their customers.