Rivian Ceo Claims The R1t Gets Cross-shopped With Porsche 911s And Boats

Rivian

As car enthusiasts who arguably cognize excessively overmuch astir cars for our ain good, we thin to deliberation astir car buying a small otherwise than regular people. If we determine we want a rear-wheel-drive sports car pinch a manual transmission, bully luck convincing america to see thing else. So it makes consciousness that a three-row electrical crossover would only beryllium cross-shopped pinch different three-row EVs. Not everyone operates that way, though, truthful during a roundtable astatine nan latest Rivian media event, I asked CEO RJ Scaringe what nan company's information shows the R1 lineup gets cross-shopped pinch speech from nan evident Ford F-150 Lightnings and Kia EV9s.

If you judge Scaringe, erstwhile it comes to nan R1T pickup motortruck nan reply is Porsche 911s and boats, which moreover he agrees isn't needfully logical: 

There's much of that than you would think. So nan R1T is simply a small different than nan R1S. The R1T? Because it's little of a family hauler, it often is cross-shopped arsenic for illustration a sports car benignant of thing. So it's like, do I get a Porsche 911 aliases an R1T, which doesn't make immoderate consciousness successful a normal benignant of measurement of reasoning astir transverse shopping. But because it's this acquisition of thing that's really nosy and breathtaking and enables you to do definite things pinch it, you spot it show up getting compared to very different things. Boats, you get cross-shopped pinch boats sometimes. 

Then again, it isn't for illustration anyone really needs a $120,000 electrical motortruck pinch much than 1,000 horsepower, truthful I guess, successful a way, it really does make consciousness to cross-shop it pinch different nosy worldly you don't really need.

Rivian

The R1S, connected nan different hand, is apparently cross-shopped pinch other, much logical options much often, astatine slightest astatine nan luxury pricepoint:

But I deliberation interestingly, connected nan R1S, you know, nan R1S is nan best-selling electrical SUV complete $70,000 successful nan United States. Over $70,000, it's by acold nan marketplace stock [leader] astatine astir 35% marketplace share? And past successful California, specifically, it's nan best-selling SUV, electrical aliases not-electric, complete $70,000. It conscionable outsells everything truthful importantly astatine nan premium value point. So, by kindness of that, it ends up being crushed up pinch everything. So that you know, from $150,000 Land Rovers to $70,000 Chevy Tahoes to $100,000 Porsche Cayennes. And it's conscionable for illustration everything successful between.

And because a batch of nan things you would cross-shop aliases deliberation astir buying are successful a akin value constituent to nan R1S, it naturally has much of that evident comparison betwixt things that get crosshopped. Whereas nan R1T, it's specified a high-performance pickup that there's not a batch of pickups that are astatine that value point, truthful it conscionable ends up drafting connected things that are extracurricular nan pickup space.

I conjecture if you person plentifulness of other money sitting around, you thin to look much astatine what you could get for your money alternatively of sticking to a circumstantial powertrain and seating configuration. Must beryllium nice.