Report: Samsung's Tri-fold Phone, Xr Headset, And Ai Smart Glasses To Be Revealed At Sep 29 Unpacked Event

Samsung's TM Roh astatine Unpacked successful July 2023 successful Seoul, South Korea -- nan past clip Samsung hosted a large motorboat arena successful Korea.

Jason Hiner/ZDNET

Samsung is group to unveil 3 caller devices -- a tri-fold smartphone, its Project Moohan XR headset, and a brace of AI smart glasses -- astatine an Unpacked arena connected September 29 successful South Korea, according to aggregate sources successful nan Korean media (such arsenic NewsPim and Newsworks).

The tri-fold telephone isn't a astonishment since Samsung has been talking astir it each twelvemonth and ZDNET captured immoderate video astatine Mobile World Congress successful March 2025. The Project Moohan headset is not a astonishment either, since Samsung has been teasing it for years arsenic a collaboration pinch Google and Qualcomm. Google besides demoed Project Moohan successful May astatine Google I/O, wherever ZDNET's Kerry Wan and Sabrina Ortiz sewage nan opportunity to effort it and were impressed. 

Also: I yet tried Samsung's XR headset, and it thumps my Apple Vision Pro successful meaningful ways

Samsung tri-fold telephone conception astatine MWC successful March 2025.

Kerry Wan/ZDNET

However, nan biggest astonishment is that Samsung is besides connected nan verge of announcing their competitor to nan market-leading Meta Ray-Ban smart glasses. This appears to beryllium what has been codenamed "Project Haean" (haean intends seaside aliases seashore successful Korean) and first reported by ETNews successful Korea earlier this year. These are reported to beryllium audio-only glasses powered by Qualcomm's AR1 chip for AI smart glasses, and they would presumably tally Android XR. 

Also: I demoed this uncommon tri-foldable telephone astatine MWC - it gave maine glimpse astatine Samsung's adjacent large thing

This would beryllium an unprecedented 3rd Samsung Unpacked arena successful 1 almanac year. However, Anshel Sag, Principal Analyst astatine Moor Insights & Strategy thinks a 3rd arena makes a batch of consciousness this year.

"It's a bully idea, chiefly because it allows nan institution to attraction connected these riskier bets and newer, much experimental platforms without drafting attraction distant from merchandise lines apt to person higher volume," said Sag. 

"Having XR devices and a tri-fold successful their ain arena allows Samsung to talk much astir nan early and not impact its products already shipping successful higher volumes, for illustration nan Fold7 and Flip7," he added. "It's besides important for Samsung to group nan reside for Android XR and to do it right, which intends giving it much attraction successful its ain event." 

Hand gestures connected nan Project Moohan headset, demoed by ZDNET's Kerry Wan astatine Google I/O successful May 2025.

Sabrina Ortiz/ZDNET

The astir caller study from NewsPim states that nan September 29 arena will beryllium hosted successful South Korea and that nan XR headset will motorboat first successful Korea connected October 13. The different Korean sources study that nan tri-fold telephone will besides motorboat first successful Korea successful nan coming months and that nan smart glasses will motorboat earlier nan extremity of 2025 -- but it's unclear whether nan glasses would motorboat locally aliases internationally first.

Samsung has only hosted 1 different Unpacked arena successful South Korea and that was its 2023 summertime foldables launch. That 1 took spot successful Seoul and I attended it for ZDNET on pinch different members of nan world press. 

ZDNET reached retired to Samsung for remark connected this communicative and will update nan article erstwhile we study more.