Remco Gerritsen Joins Cityhub To Drive Brand Growth And Innovation In Hospitality

Published on October 8, 2025

CityHub has appointed Remco Gerritsen arsenic its caller CEO, marking an breathtaking section successful nan brand’s journey. With a wealthiness of acquisition successful world hospitality, Gerritsen is group to thrust CityHub’s marque maturation and innovation. His activity comes astatine a clip erstwhile nan institution is expanding its reach, introducing its unsocial pod-style edifice conception to caller markets. This modulation reflects CityHub’s committedness to enhancing impermanent experiences while pursuing sustainable growth. Under Gerritsen’s guidance, CityHub is poised to redefine municipality hospitality pinch a attraction connected innovation, smart creation and sustainability.

Expansion Plans for CityHub

Founded a decade agone by Sem Schuurkes and Pieter van Tilburg, CityHub has developed a unsocial offering successful nan hospitality industry, specializing successful ‘luxury pod-style Hubs’ that harvester affordability, sustainability and a modern impermanent experience. CityHub presently operates hotels successful respective cardinal European cities, including Amsterdam, Rotterdam, Copenhagen and Reykjavik. With plans to grow its web importantly successful nan coming years, nan marque has group eager goals to double its beingness crossed Europe and moreover task into nan United States market.

As portion of its description strategy, CityHub’s caller accomplishment includes receiving readying support for its first UK edifice successful London. The caller property, which will beryllium located successful nan Livat shopping center, will connection 180 beds and is poised to further solidify nan brand’s world footprint. This edifice marks a captious measurement successful CityHub’s travel to bring its innovative conception to a wider assemblage and diversify its geographical presence.

Leadership Transition to Remco Gerritsen

Remco Gerritsen’s assignment is seen arsenic a pivotal infinitesimal successful nan company’s maturation trajectory. With much than 25 years of activity acquisition successful nan world hospitality industry, Gerritsen has antecedently held elder roles successful respective awesome edifice groups, including International Hotel Capital Partners, PPHE Hotels, Azimut Hotels and IHG Hotels. His awesome portfolio includes overseeing landmark developments specified arsenic nan Renaissance Amsterdam Schiphol Airport and Moxy Amsterdam Schiphol. His extended expertise successful edifice operations, marque description and improvement will beryllium instrumental arsenic CityHub navigates nan complexities of scaling its business connected a world level.

Upon his appointment, Gerritsen acknowledged nan coagulated instauration laid by CityHub’s co-founders, Schuurkes and van Tilburg. He expressed excitement astir building connected their imagination while focusing connected expanding nan brand’s scope and enhancing nan impermanent experience. Gerritsen emphasized nan value of authentic connections to nan city, seamless technological integration and sustainability, aligning pinch CityHub’s committedness to responsible recreation and smart design.

Continued Focus connected Sustainability and Brand Authenticity

In a statement, Schuurkes reflected connected nan singular maturation of nan marque since its inception. He highlighted that nan determination to bring Gerritsen connected committee was a strategical 1 to substance further maturation while maintaining nan brand’s committedness to value and sustainability. Although Schuurkes and van Tilburg will modulation into strategical committee roles, they will proceed to beryllium actively progressive successful guiding nan brand’s semipermanent imagination and ensuring that nan authenticity of CityHub’s conception remains intact.

CityHub’s innovative attack to hospitality has resonated pinch world travelers, who progressively activity much meaningful recreation experiences. The brand’s accent connected sustainability, affordable luxury and cutting-edge exertion makes it a trailblazer successful nan municipality edifice space. Under Gerritsen’s leadership, CityHub is poised to grow into caller markets, offering travelers a caller and much personalized measurement to acquisition cities, each while maintaining a beardown committedness to sustainability and responsible tourism.