Ras Al Khaimah Ushers In A New Chapter For Tourism Professionals With Berak, A Digital Wellbeing And Engagement Platform Empowering The Uae Workforce

Published on October 31, 2025

Ras Al Khaimah has taken a bold measurement successful redefining tourism workforce wellbeing pinch nan motorboat of BeRAK, a integer level designed to inspire, connect, and empower hospitality labor crossed nan UAE. By merging wellness programs, interactive challenges, and master maturation opportunities, nan inaugural reflects nan Emirate’s imagination of building a healthier, much engaged tourism organization that supports semipermanent sustainability and exceptional visitant experiences.

Ras Al Khaimah Launches BeRAK to Transform Tourism Workforce Wellbeing

Ras Al Khaimah Tourism Development Authority (RAKTDA) has rolled retired BeRAK, a pioneering worker engagement and wellbeing level that redefines really nan tourism and hospitality assemblage connects and thrives. The inaugural underscores nan Emirate’s increasing committedness to ensuring that its tourism professionals are not conscionable motivated and productive, but besides mentally and physically balanced. It sets a caller precedent successful nan UAE by integrating communication, development, and wellness successful a azygous integer ecosystem.

Introduced during nan RAK Sports Festival successful precocious October 2025, BeRAK stands arsenic nan first government-led level successful nan state designed to amended nan wide wellbeing of nan tourism workforce. It aligns perfectly pinch Ras Al Khaimah’s semipermanent strategy of creating a people-centric tourism situation wherever labor consciousness valued, connected, and inspired.

A New Era for Workforce Engagement

BeRAK offers an innovative abstraction that blends wellbeing programmes pinch technology, creating a stronger consciousness of organization among tourism and hospitality employees. The level is accessible done some mobile and web applications, allowing users to prosecute anytime, anywhere. It acts arsenic a integer gathering crushed for workers crossed hotels, resorts, attractions, and tourism-related organisations.

Within this interactive hub, labor tin subordinate wellness programmes, participate successful gamified challenges, and observe master milestones. The extremity is to fortify collaboration and communal information wrong nan tourism assemblage while besides recognising individual achievements. By blending learning, interaction, and rewards, nan level encourages a holistic attack to master growth.

Interactive Features Designed for Motivation

BeRAK is built astir interactive wellbeing challenges and unrecorded events. These activities are crafted to beforehand teamwork, beingness fitness, and affirmative engagement. The level includes nickname devices that item achievements, fostering a civilization of appreciation crossed nan industry. Employees tin entree consultations pinch experts specified arsenic psychologists, nutritionists, and fittingness trainers to support their individual wellbeing goals.

Through these services, participants tin way basal habits including mood, hydration, sleep, and beingness activity. Each patient action earns points that tin beryllium redeemed for rewards aliases experiences, reinforcing continuous participation. The system’s gamified building makes wellbeing enjoyable and accessible alternatively than routine, ensuring that information remains precocious passim nan year.

A Step Toward a Healthier Tourism Community

BeRAK’s effect goes beyond accepted workplace engagement. It represents a displacement towards prioritising intelligence and affectional wellness successful an manufacture often associated pinch precocious unit and fast-paced environments. By creating an all-in-one instrumentality for wellness and connection, Ras Al Khaimah is helping tourism professionals lead healthier and much balanced lives, some personally and professionally.

This inaugural besides complements nan Emirate’s broader attraction connected sustainable tourism development. Recognising that worker wellbeing straight influences impermanent satisfaction, nan programme seeks to elevate work value by ensuring workers are motivated, informed, and emotionally supported. It ties individual maturation pinch master excellence, resulting successful a stronger and much resilient tourism ecosystem.

Building a Digital Culture of Care

At its core, BeRAK uses exertion to humanise workplace culture. The platform’s creation encourages unfastened connection and affectional awareness. Employees tin stock progress, participate successful squad challenges, and moreover prosecute successful community-based activities that widen beyond nan workplace. The inclusion of integer devices ensures each individual feels connected, moreover successful ample and divers organisations.

Moreover, nan strategy enables nan tourism authority to stitchery valuable insights into workforce wellbeing trends. By analysing information data, RAKTDA tin tailor early initiatives and supply amended support to labor crossed nan sector. This data-driven attack ensures that wellbeing isn’t treated arsenic a one-time inaugural but arsenic a continuous, evolving commitment.

A Collaboration for Global Standards

Developed successful business pinch world wellbeing exertion patient Wellbees, BeRAK aligns Ras Al Khaimah pinch world standards of workplace wellness innovation. The collaboration ensures that nan level benefits from precocious integer wellness methodologies and proven engagement models already adopted successful different starring tourism markets.

Through this partnership, RAKTDA has ensured that BeRAK remains inclusive, culturally sensitive, and accessible to each employees, sloppy of domiciled aliases background. The programme’s building is designed to germinate pinch nan changing needs of nan tourism workforce, reinforcing Ras Al Khaimah’s position arsenic a forward-thinking and compassionate destination.

Reinforcing Ras Al Khaimah’s Tourism Vision

Beyond its attraction connected worker wellbeing, BeRAK complements Ras Al Khaimah’s ambition to position itself arsenic 1 of nan astir liveable and visitor-friendly destinations successful nan region. By creating an empowered, healthy, and motivated workforce, nan Emirate is laying nan instauration for a tourism acquisition that reflects attraction and authenticity.

The inaugural besides signals a broader translator successful really nan tourism manufacture successful nan UAE approaches sustainability — extending nan conception beyond nan situation to see people. Through BeRAK, RAKTDA demonstrates that semipermanent tourism occurrence depends connected nurturing those who present nan acquisition arsenic overmuch arsenic those who bask it.

Ras Al Khaimah’s committedness to its workforce reflects its knowing that genuine hospitality originates pinch happy and patient individuals. With BeRAK, nan Emirate has taken a bold measurement successful redefining workplace wellbeing, mounting an illustration for different destinations crossed nan region and beyond.