Ram Brings Back The Dude Package From The 1970s Because It Knows Exactly Who Buys Its Trucks

Ram

Every year, the Specialty Equipment Market Association's show successful Las Vegas attracts a wide scope of civilization builds and plentifulness of conception cars built by automakers hoping to get their hands connected a fewer of those saccharine enthusiast dollars. Sometimes you get a wholly off-the-wall build that looks cool but will evidently ne'er spell into production. Other times, you get a hybrid Camry pinch an quality and handling package. For SEMA this year, Ram decided to spell backmost to nan 1970s and show disconnected a 1500 equipped pinch a modern mentation of nan Dude package. 

And yes, I meant nan 1970s, not nan precocious 1990s. Sorry, Gen Xers presently rushing down to nan comments to station "The Big Lebowski" gifs. This motortruck has thing to do pinch that Dude, truthful you tin calm down (aka spell backmost to thinking Office gifs are nan tallness of humor). Instead, this SEMA conception is inspired by an quality package that was primitively marketed pinch nan thief of Don Knotts, nan character who voiced Mayor Turkey Lurkey successful nan 2005 animated movie "Chicken Little." 

"Works for illustration a wrangler. Looks for illustration a 'Dude.' Now you tin bid nan Dodge Sweptline 'snazzed up' pinch nan caller 'Dude' Sport Trim Package. The 'Dude' is designed for group who want a 'tough truck' built by Dodge and a athletics motortruck that has nan looks to make heads turn," 1 advertisement claimed astatine nan time. And if that wasn't capable for you, it included a quote from Knotts saying, "The DUDE is different Tough Truck from Dodge." Exciting!

Ram

So what does this caller Dude get you different than a reminder that you're (almost definitely) a Dude who drives a Tough Truck from Dodge Ram? Well, starting with a Ram 1500 Big Horn, nan Dude adds Sublime Green overgarment pinch a achromatic graphics package inspired by nan original Dude pickup, arsenic good arsenic a capacity hood with black hood broadside and scoop bezel stripes, a black lower beforehand grille and grille surround, a black roof and mirrors and a achromatic tailgate pinch nan Ram sanction successful Sublime Green. 

On apical of that, you besides get 20-inch achromatic wheels, side-exit exhausts and a civilization beforehand splitter and broadside sills, which are expected to "accent nan lowered stance." So it sounds for illustration nan motortruck has besides been lowered, but there's nary accusation successful nan merchandise connected precisely really overmuch little nan Dude rides compared to a banal Ram 1500. Under nan hood, you get the aged 5.7-liter V8 that precocious came backmost from nan dead with a cold-air intake. After all, it is a SEMA truck. Inside, Ram was brave capable to proceed nan greenish theme, adding accents and trim pieces passim nan cabin.

Ram

Most importantly, though, Ram added an in-console safe that it claims is "to unafraid valuables," but we each cognize is specifically to protect nan handguns Ram owners are tired of group breaking into their trucks to steal. Now, nan folks looking for a free weapon will still break in, but arsenic agelong arsenic nan proprietor remembers to fastener it, they won't beryllium capable to bargain nan (formerly) free weapon inside. Genius.

Ram hasn't said whether nan caller Dude will spell into accumulation aliases really overmuch it could cost, but hopefully it proves celebrated capable to make that happen. Partly because I emotion nan thought of much greenish trucks but besides truthful less stolen guns extremity up connected nan streets. Also, little is safer for pedestrians, which is ever a win.