Ram 1500 Rev Electric Pickup Truck Is Dead Before It Could Pile Up On Dealer Lots

Ram

If you aren't already sitting down, I committedness you're going to want to do that correct now. We person shocking news, and it really isn't nan benignant of point you should publication opinionated up. Citing an email sent to members of nan Ram Insider+ program, Edmunds reports the Ram 1500 REV is officially dead. Yes, nan afloat electrical Ram pickup that was initially announced pinch an optional 229-kWh artillery will ne'er spot nan ray of day. If only we could person perchance seen this coming. We could person been much prepared. 

OK, truthful yes, Ram did denote backmost successful December that the 1500 REV had been delayed. And sure, we besides learned backmost successful January that Ram would no longer connection nan 229-kWh version pinch an estimated 500-mile range. Oh, and past we learned successful April that nan heavy-duty type of nan upcoming electrical pickup motortruck had besides been scrapped. And yeah, we already knew Dodge was struggling to waste nan electrical Charger. And, of course, Ram conscionable brought backmost nan V8 with a "symbol of protest" badge, but travel still. It's not for illustration location were immoderate signs nan American limb of Stellantis mightiness bail connected its electrical truck.

Ram

And yet, Ram Insider+ members reportedly received an email that read:

Our multi-energy platforms, alongside our existing offerings, are engineered to support a scope of powertrain options. This strategical guidance continues arsenic we measure nan needs of our customers and nan effect of caller economical developments.

In consequence to customer feedback, and quickly slowing manufacture request for full-size BEV pickups, nan marque is discontinuing improvement of nan artillery electrical Ram 1500 (formally known arsenic nan Ram 1500 Rev).

Ram has since released a connection that reads:

As request for full-size artillery electrical trucks slows successful North America, Stellantis is reassessing its merchandise strategy and will discontinue improvement of a full-size BEV pickup. As portion of this, Ram is renaming its REEV-powered pickup to Ram 1500 REV (formerly Ramcharger). This conveyance will group a caller benchmark successful nan half-ton segment, offering exceptional range, towing capability, and payload performance.

While it's disappointing to spot Stellantis backmost disconnected connected EVs successful nan U.S., it's improbable nan 1500 REV would person been either competitory aliases popular. Ram isn't incorrect that request for full-size electrical trucks is faltering, and some Ford and Chevrolet already hit Ram to nan electrical pickup punch. By nan clip nan REV launched, nan F-150 Lightning could person easy been connected its 5th exemplary year. That isn't precisely striking while nan robust is hot. Also, knowing dealers, they astir apt would person added immense markups that made nan motortruck moreover harder to sell. 

So arsenic overmuch arsenic I'd emotion to spot much EV options successful nan U.S., I'm not excessively surgery up astir nan truth that we won't spot different full-size electrical pickup motortruck that MotorTrend expected to measurement astir 7,500 pounds. Plus, the range-extended Ramcharger is still coming, moreover if it mislaid its cool sanction successful nan process.