Qantas And David Jones Unveil New Loyalty Partnership To Boost Travel Rewards And Retail Engagement In Australia: What You Need To Know

Published on September 27, 2025

Qantas Frequent Flyer members now bask enhanced ways to gain points acknowledgment to a caller business pinch iconic Australian retailer David Jones. From October 2025 onward, shoppers astatine David Jones, whether in-store aliases online, tin gain 1 Qantas Point for each dollar spent, aliases alternatively, cod 3 David Jones Rewards points per dollar. This inaugural bolsters Qantas’s extended loyalty ecosystem, providing travelers pinch much versatile opportunities to accrue and redeem points for flights, upgrades, hotels, and different premium recreation experiences.

Bridging Retail and Travel: A Seamless Loyalty Experience

The integration betwixt Qantas Frequent Flyer and David Jones Rewards is simply a awesome strategical measurement illustrating really loyalty programs transcend accepted sectors to go holistic manner engagement platforms. With complete seventeen cardinal Qantas Frequent Flyers and 3.6 cardinal David Jones Rewards members, nan relationship caters to a immense assemblage whose purchasing and recreation behaviors are people aligned.

Further synergy is created by allowing members to nexus their accounts directly, streamlining constituent accumulation and redemption processes. This personalization enables seamless recreation planning, simultaneously reinforcing customer loyalty and marque affinity crossed aerial recreation and premium retail.

Incentivizing Spending pinch Double Rewards

The business offers aggregate pathways to maximize value. Beyond earning Qantas Points aliases David Jones Rewards points, customers tin prosecute successful “stacking,” wherever purchases gain points successful some retailer and hose programs, alongside brand-specific loyalty benefits from labels for illustration Country Road, Lancôme, Rodd & Gunn, and Sportscraft.

Holders of nan David Jones in installments paper person an added advantage, doubling their points erstwhile utilizing nan paper for purchases. This blend of incentives positions nan loyalty confederation arsenic a powerful tie for high-value consumers, encouraging deeper engagement and repetition business.

Transforming Loyalty into Sustained Travel Demand

This collaboration is portion of a broader manufacture inclination wherever airlines blur nan lines betwixt mundane user walk and recreation rewards, making points accumulation ubiquitous. For Qantas, expanding unit partnerships adds layers to its network, driving earning opportunities beyond nan formation itself.

Increased points redemption translates into tangible recreation outcomes, much bookings, upgrades, and stays, fueling nan betterment and maturation of nan aviation and tourism sectors. As consumers recreation much frequently, these programs play a pivotal domiciled successful sustaining hose revenues and stimulating section economies limited connected visitant spending.

Empowering Travel Advisors pinch New Insights

For recreation professionals, nan expanded loyalty scenery presents an opportunity and imperative to deepen expertise successful points management. Customers accumulating points done channels for illustration David Jones are apt to activity blase guidance connected their astir effective use, whether upgrading to premium cabins, accessing coveted reward seats, aliases booking exclusive accommodations.

Advisors who tin navigate these nuances and merge loyalty strategy into recreation readying tin importantly heighten their worth proposition, fostering customer retention and satisfaction.

Spotlight connected Celebration and Collaboration

To people nan partnership, a high-profile runway arena is scheduled for October 15, 2025, astatine Qantas’s Hangar 96 successful Sydney. This showcase will debut David Jones’s Spring Summer 2025 collections successful an unprecedented setting, emphasizing nan innovative confederation betwixt unit and aviation sectors.

Such events spotlight marque synergy and taste flair, acting arsenic catalysts for media attention, customer excitement, and assemblage momentum heading into nan vacation season.

Key Highlights for Members

• Earn 1 Qantas Point per AUD spent astatine David Jones stores and online.
• Alternatively, cod 3 David Jones Rewards points per AUD.
• Account linkage betwixt Qantas Frequent Flyer and David Jones Rewards disposable online.
• Points use toward predominant flyer flights, upgrades, edifice stays, and manner rewards.
• David Jones in installments paper holders double their points connected purchases made pinch nan card.

Members are encouraged to registry and link accounts to afloat capitalize connected these caller earning opportunities.

About Qantas and Ryan Travel Ecosystem

Qantas Frequent Flyer is 1 of Australia’s astir salient loyalty programs pinch complete seventeen cardinal members, fueling inbound and outbound tourism crossed continents. Its expansive partnerships and progressive exertion systems prolong a world-class rewards level integrating flights, shopping, hospitality, and manner benefits.

David Jones, a storied Australian section shop pinch a rich | heritage, aligns its premium brands and customer-centric attack pinch Qantas to create a mutually reinforcing loyalty environment, enhancing some unit and recreation experiences.