Q Is For Quality In Axarquia

Axarquia is refreshing its badge of tourism excellence.

The region’s 5 hallmark routes — Ruta Mudejar, Ruta de la Pasa, Ruta del Sol y del Aguacate, Ruta del Aceite y de los Montes, and Ruta del Sol y el Vino—are each undergoing a value cheque to support their prestigious Q de Calidad Turística status.

These 5 themed routes connection a travel done nan bosom of nan region: from whitewashed Moorish villages successful Ruta Mudejar to nan vineyards and muscatel grapes of Ruta de la Pasa; from nan subtropical plantations connected Ruta del Sol y del Aguacate to nan oliva lipid traditions successful Ruta del Aceite, and nan vino civilization of Ruta del Sol y el Vino.

The Mancomunidad Axarquía-Costa del Sol has teamed up pinch consultants from Q Innovate to update nan routes according to nan UNE-ISO 13810:2023 value standard. Fieldwork is underway successful collaboration pinch section councils and will culminate successful an outer audit by October.

Jesús Pérez Atencia, vice president of tourism, highlighted that Axarquía was nan first comarca successful Spain to execute simultaneous certification for 5 routes. And that’s a benchmark they are wished to uphold.

Meanwhile, nan region is preparing to unveil a sixth route: nan upcoming Ruta de los Alminares, developed alongside historians and taste experts. It will besides activity nan Q seal.

Read here more news from Axarquia.