Portugal Sees Continuous Growth In Tourism Markets In July, With Poland And The Usa Leading The Way

Published on August 31, 2025

Portugal’s tourism assemblage continued its beardown capacity successful July, pinch marked maturation successful some home and world tourism. According to information released by Portugal’s charismatic statistical body, INE, nan tourism manufacture has knowledgeable affirmative developments, peculiarly from markets for illustration Poland and nan United States, which saw immoderate of nan astir important growth.

Poland and nan United States Show Strong Growth

In July, Poland emerged arsenic nan fastest-growing marketplace for Portuguese tourism, pinch a 14% summation successful impermanent numbers. The United States followed intimately behind, signaling a 12.3% growth. This maturation inclination successful these 2 markets reflects a beardown rebound successful request for Portugal arsenic a recreation destination, surpassing different starring markets specified arsenic Germany and nan United Kingdom. Notably, nan U.S. marketplace outpaced Germany, securing its spot arsenic nan third-largest marketplace for Portugal, down nan UK and Poland.

Overall Tourism Performance successful July

The wide capacity of Portugal’s tourism manufacture successful July has been positive, pinch 3.4 cardinal guests and 9.4 cardinal overnight stays. This represents a 4.3% and 3.5% increase, respectively, compared to nan aforesaid period successful nan erstwhile year. These figures show an acceleration successful maturation erstwhile compared to June, which saw a smaller summation successful some guests and overnight stays (2.4% and 3.1%, respectively).

Local tourism has been a important contributor to nan wide increase, pinch home impermanent numbers expanding by 6.7%, compared to a 2.2% emergence successful world visitors. This reflects an encouraging inclination successful nan home tourism market, arsenic Portuguese residents proceed to research their ain country.

Revenue and Accommodation Performance

Total tourism revenues for July amounted to €891.1 million, a 10.6% year-on-year increase. Of this, €701.6 cardinal came from nan accommodation sector, which saw a 9.2% rise. Additionally, cardinal capacity indicators specified arsenic nan mean gross per disposable room (RevPAR) and nan mean gross per occupied room besides showed affirmative results. RevPAR accrued by 5.1%, reaching €101.1, while gross per occupied room roseate 5.6% to €151.8.

Despite these affirmative gross figures, nan assemblage saw a flimsy driblet successful occupancy rates. The furniture occupancy complaint fell by 1.3 percent points to 58.1%, and nan room occupancy complaint decreased by 0.3 percent points, reaching 66.6%. These declines successful occupancy rates bespeak that though revenues are up, location is room for betterment successful nan wide occupancy of disposable rooms.

Regional Performance

Tourism maturation was evident passim Portugal, pinch immoderate regions showing peculiarly beardown increases. Alentejo recorded nan highest maturation astatine 9.8%, followed by Madeira, which saw a 7.2% rise. On nan different hand, nan Greater Lisbon area and nan Algarve knowledgeable nan smallest increases, pinch maturation of only 1.9%.

Year-to-Date Tourism Figures

Looking astatine nan broader picture, from January to July, Portugal’s tourism assemblage has seen important growth. There were 45.6 cardinal overnight stays during this period, representing a 2.7% summation compared to nan aforesaid months successful nan erstwhile year. Additionally, nan assemblage has generated €3.88 cardinal successful full revenues, which marks an 8.4% increase. Of this, €2.97 cardinal came from edifice revenues, showing an 8.3% rise.

Future Prospects for nan Tourism Sector

Portugal’s tourism assemblage has shown resilience contempt nan challenges posed by world economical fluctuations. The maturation successful markets for illustration Poland and nan U.S., mixed pinch nan wide affirmative gross performance, indicates beardown request for nan country’s divers offerings. With a beardown summertime play successful nan books and affirmative maturation successful revenue, nan assemblage looks group to proceed benefiting from world and home visitors alike.

Conclusion

Portugal’s tourism manufacture successful July showed affirmative maturation crossed a number of cardinal metrics. With a increasing number of visitors from Poland and nan U.S., nan country’s tourism assemblage is recovering good from erstwhile disruptions. Though occupancy rates person somewhat decreased, nan wide inclination remains positive, pinch gross figures reflecting nan robust capacity of Portugal’s tourism industry.